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Marketing Automation for B2B Tools Workflows and ROI
Posted inUncategorized

Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI

The New Era of B2B Marketing The B2B marketing landscape has undergone a radical transformation in recent years. Today’s B2B buyers are more informed, cautious, and digitally savvy than ever…
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Posted by Natasha Ghasi August 4, 2025
Cookieless marketing
Posted inArticles Content Strategy Uncategorized

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

With growing concerns about user privacy and the implementation of stronger data protection laws, such as the GDPR and CCPA, the digital advertising world is undergoing a significant transformation. One…
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Posted by Saniya Chipolkar July 18, 2025
Rise of Gen Z and Millennial B2B Buyers
Posted inArticles Content Strategy

The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

A huge shift is occurring in the B2B purchasing sector. Once viewed as the "next generation," Gen Z and Millennials are increasingly influencing corporate decisions across a wide range of…
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Posted by Saniya Chipolkar July 2, 2025
Modern B2B marketing martech stack with tools and platforms
Posted inArticles

B2B Marketing Is Changing: How Martech Is Rewriting the Rules

B2B marketing isn’t what it used to be. The days of cold calls, bulk email blasts, and endless PowerPoint decks are fading fast. In their place, we’re seeing data-driven funnels,…
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Posted by Natasha Ghasi June 25, 2025
Martech stack for B2B - tools for marketing success in 2025
Posted inArticles

Power Up Your Martech Stack for B2B in 2025: Tools You’ll Love Using

What Is a Martech Stack for B2B? A Martech stack for B2B is a tailored collection of marketing technologies used by businesses to manage campaigns, automate outreach, analyze performance, and…
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Posted by Natasha Ghasi June 20, 2025
EHR/EMR
Posted inArticles

How EHR/EMR Systems Are Reshaping the Future of Healthcare

The healthcare sector is undergoing a rapid digital transformation, with Electronic Health Records (EHR) and Electronic Medical Records (EMR) playing a central role. These digital solutions are improving clinical decision-making…
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Posted by Saniya Chipolkar June 20, 2025
Posted inNews

Paddy Power’s Viral Offline, Regional Marketing Stunt

The Stunt That Went Viral Image as seen on the paddypower Paddy Power, a leading sports betting operator, caught the attention of many with their most recent marketing stunt. While…
Posted by Saniya Chipolkar October 12, 2020
Posted inNews

Samsung Teams Up with Olympian, Max Whitlock, to Launch New Fragrance

Image as seen on the Samsung Samsung has teamed up with Max Whitlock, an Olympic gold medal winner, to launch their new perfume aimed at capturing the essence of fresh…
Posted by Saniya Chipolkar October 12, 2020
Posted inNews

Simon Hewlett, International Marketing Head, Set to Leave Universal in 2021

Image as seen on the HollywoodReporter Simon Hewlett, president of international marketing, Universal Pictures, is set to leave the company in 2021. The reason for the announcement, it is understood,…
Posted by Saniya Chipolkar October 12, 2020
Posted inNews

Samsung’s Unique “Inspired by a True Photo” Campaign

Image as seen on the TheStable The electronics and appliances giant, Samsung is often the talking point of the masses and rightly so! The marketing campaigns brought about by the…
Posted by Saniya Chipolkar October 12, 2020
Posted inNews

TikTok Records Massive Growth in Europe During the COVID-19 Pandemic

The coronavirus pandemic effects have been devastating for many organizations, which resulted in mass layoffs, massive pay cuts, cost-cutting, and even complete company shutdowns in some extreme cases. However, not…
Posted by Saniya Chipolkar October 12, 2020
Posted inNews

YouTube Launches YouTube Select for U.K. Brands and Advertisers

Logo as seen on the YouTube Select YouTube has launched the content solution for advertisers and brands in the U.K., which helps them reach audiences through content that is relevant…
Posted by Saniya Chipolkar October 12, 2020
Posted inUncategorized

Customer Lifetime Value (CLV) and How to Increase and Calculate It

The first time you hear about it, customer lifetime value (also abbreviated as CLV, CLTV, LCV, or LTV marketing) might not come across as a vital metric. Failure to calculate,…
Posted by Saniya Chipolkar October 9, 2020
Posted inUncategorized

What Is Predictive Marketing? Types, Working, Uses, Top Tools, and More

In today's technologically advanced world, predicting customers' next steps for brands is no more a novel tactic. It would be great to know which contact lists are worth buying before…
Posted by Saniya Chipolkar October 9, 2020
Posted inUncategorized

What Is Zero-Dollar Marketing? Strategy, Case Study, and Examples

Today, it is easier than ever before for brands to market their products and services or themselves in ways that incur zero to little cost. With the internet's aid, marketers…
Posted by Saniya Chipolkar October 5, 2020
Posted inUncategorized

What is Marketing Intelligence? Aspects, Benefits, Methodologies

Many people confuse marketing intelligence with business intelligence; however, they are not the same. Business intelligence generally focuses on internal factors such as billing rates, processes, and headcount, among others.…
Posted by Saniya Chipolkar September 28, 2020

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Recent Posts

  • Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI
  • How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?
  • The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy
  • B2B Marketing Is Changing: How Martech Is Rewriting the Rules
  • Power Up Your Martech Stack for B2B in 2025: Tools You’ll Love Using

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How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

Posted by Saniya Chipolkar July 18, 2025
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The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

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Modern B2B marketing martech stack with tools and platforms
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B2B Marketing Is Changing: How Martech Is Rewriting the Rules

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