Pillar Pages, Their Types, How They Contribute to Your SEO and More

Pillar Pages, Their Types, How They Contribute to Your SEO and More

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Search Engine Optimization (SEO) is a dynamic process, and marketers need to stay abreast of the changes that take place in this process to...

What is Data Privacy Automation and Why Is It So Important?

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In today's tech-enabled world, the amount of data generated is simply overwhelming for most organizations, and it is impossible for professionals to make use...

User-Generated Content — Promotional Content by Users for Brands

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Consumers are more likely to make a purchasing decision based upon recommendations from family, friends, acquaintances, or someone on the internet who is an...
Lead Generation — The Lead Lifecycle and Types of Leads

Lead Generation — The Lead Lifecycle and Types of Leads

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To better understand lead generation, let's start off with understanding what a lead is or what qualifies as one. A lead is a prospect...