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DATA MANAGMENT PLATFORM

CHOOSING THE RIGHT DMP in 2020 (DATA MANAGEMENT PLATFORM)

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To begin with, a data management platform (DMP) is a technological platform that collects and manages data from multiple sources. Brands leverage DMPs in...
DSP, brands need to consider and understand the targets

HOW TO CHOOSE THE RIGHT DSP (DEMAND SIDE PLATFORM)

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A demand side platform (DSP) is a software tool that enables brands involved in digital advertising inventory buying to manage multiple data exchange and...
HOW TO CHOOSE THE RIGHT CDP (CUSTOMER DATA PLATFORM)

HOW TO CHOOSE THE RIGHT CDP (CUSTOMER DATA PLATFORM)

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A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can...
Steps to Implement Social Selling

Stepwise Guide to Social Selling

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Are you frustrated with the traditional sales model of cold calling, sales demos, and lead qualification? Maybe you think it’s high time this process...