MARTECH ARTICLES
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MARTECH GUIDES
Building Trust in Customers After a Pandemic Hamzah Shaikh - 2020-10-22
The Coronavirus pandemic (COVID-19) has brought about radical changes in the way businesses work and maintain relationships with their customers. This pandemic changed things overnight, and
Choosing the Right Agile Marketing Framework Hamzah Shaikh - 2020-09-16
Marketing technology sophistication increases. The number of channels that brands need to reach keeps growing as audience expectations rise, and marketers discover that traditional methods a
MARTECH REVIEWS
DSP Review: Top 10 DSPs in the Market in 2020 Hamzah Shaikh - 2020-09-09
A Demand Side Platform (DSP) enables brands, app developers, and agencies to purchase advertising inventory from publishers and manage multiple Data Exchange and Ad Exchange accounts via a s
Top 10 Data Management Platforms (DMPs) to Consider in 2020 Hamzah Shaikh - 2020-09-09
A data management platform is a software tool that marketers leverage to collect, store, and activate digital data. It is used for data-driven marketing and especially in programmatic advert
TOP MARTECH NEWS
Hamzah Shaikh - 2020-10-12
Google has launched the Google workplace couple of days back, which essentially is a new umbrella name that houses its productivity applications. What's interesting about this rebrand is tha
Hamzah Shaikh - 2020-10-12
Logo as seen on the Google Google recently introduced product updates to the Google Ads buying platform focused on real-time insights and machine learning. These new product updates are spe
Hamzah Shaikh - 2020-10-12
The Stunt That Went Viral Image as seen on the paddypower Paddy Power, a leading sports betting operator, caught the attention of many with their most recent marketing stunt. While the Engl
Hamzah Shaikh - 2020-10-12
Image as seen on the Samsung Samsung has teamed up with Max Whitlock, an Olympic gold medal winner, to launch their new perfume aimed at capturing the essence of fresh laundry. The new camp