MARTECH ARTICLES
MARTECH GUIDES
The Impact of Data Breaches on Marketing Efforts
As we spend more time online than ever before, the risks of cybercrime – for organizations, individuals, and governments alike – are increasing dramatically.
A...
Lead Generation — The Lead Lifecycle and Types of Leads
To better understand lead generation, let's start off with understanding what a lead is or what qualifies as one. A lead is a prospect...
RESEARCH REPORTS
Smart Advertising : Significant part of Modern Advertising Strategies in 2021
In a world where smartphones, smart TVs, and even intelligent refrigerators are the new norm, smart advertising is forward. Consumers and targeted with personalized...
MARTECH REVIEWS
DSP Review: Top 10 DSPs in the Market in 2020
A Demand Side Platform (DSP) enables brands, app developers, and agencies to purchase advertising inventory from publishers and manage multiple Data Exchange and Ad...
Top 10 Data Management Platforms (DMPs) to Consider in 2020
A data management platform is a software tool that marketers leverage to collect, store, and activate digital data. It is used for data-driven marketing...
MARTECH INTERVIEWS
TOP MARTECH NEWS
The Cyber Kill Chain Model- How to protect your company from Cyber Attacks in...
What is The Cyber Kill Chain Framework? What are its stages?
Cyber Kill Chain is a seven stage cyber-attack process and in turn, a defence...
How Important is Endpoint Detection and Response System for Organisations in the Middle East...
In this article, we discuss the current cybersecurity ecosphere in the Middle-East region and delve into Endpoint Detection and Response technology. We will also...
Shared Micro-Mobility Technology in 2022: How It Will Transform Cities Globally
Micro-mobility technology encompasses a wide range of transportation options that are lightweight and afford short trips. Not only is this technology eco-friendly, it is...
Why the Business Automation Industry is Poised to Explode
The market for corporate automation shows no signs of slowing down. According to Gartner, the integration/automation industry will increase by $32 billion by the...