MARTECH ARTICLES
MARTECH GUIDES
The Impact of Data Breaches on Marketing Efforts
As we spend more time online than ever before, the risks of cybercrime – for organizations, individuals, and governments alike – are increasing dramatically.
A...
Lead Generation — The Lead Lifecycle and Types of Leads
To better understand lead generation, let's start off with understanding what a lead is or what qualifies as one. A lead is a prospect...
RESEARCH REPORTS
Smart Advertising : Significant part of Modern Advertising Strategies in 2021
In a world where smartphones, smart TVs, and even intelligent refrigerators are the new norm, smart advertising is forward. Consumers and targeted with personalized...
MARTECH REVIEWS
DSP Review: Top 10 DSPs in the Market in 2020
A Demand Side Platform (DSP) enables brands, app developers, and agencies to purchase advertising inventory from publishers and manage multiple Data Exchange and Ad...
Top 10 Data Management Platforms (DMPs) to Consider in 2020
A data management platform is a software tool that marketers leverage to collect, store, and activate digital data. It is used for data-driven marketing...
MARTECH INTERVIEWS
TOP MARTECH NEWS
Inbound Marketing Strategies and Channels for Middle East Businesses
Consumers do not like to have an inbox stuffed with promotional emails from brands to which they never subscribed or get advertisement popups. These...
How Loyalty Programs are a must for E-commerce in the Middle East
Introduction to Customer Loyalty Programs
Today's digital consumers are significantly more discerning, aware of what they desire, and intolerant of poor customer service. Therefore, the...
Top 10 Ways How Marketing Automation Can Help E-Commerce Businesses in the Middle East
The Middle East has one of the youngest populations in the world. More than 28% of the Middle East's massive population of 108 million...
4 benefits of why is Native Advertising Important for Paid Marketing?
Technology has altered the way consumers discover, assess, and purchase goods and services, ultimately elevating the significance of digital marketing. Today, companies are using...