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The Role of Brand Positioning in Competitive Markets

The Role of Brand Positioning in Competitive Markets

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When potential customers think about a product, why do you think a specific brand name comes to their minds before all others? Why do...
What Is Institutional Advertising

The Subtle Art of Institutional Advertising

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Have you ever seen those advertisements that don't seem to be advertising any product or service in particular? Or those video clips from brands...
Experience Customer Loyalty With Experiential Marketing

Experience Customer Loyalty With Experiential Marketing

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Every business strives for its customers to turn into brand loyalists and remain lifetime customers. To establish brand loyalty, brands need to prove to...
Introduction to the Ansoff Matrix

A Brief Introduction to the Ansoff Matrix

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Successful business owners understand that, in the long term, they cannot stick with a single mode of business if their organization is to grow....