MARTECH GUIDES

Building Trust in Customers After a Pandemic Building Trust in Customers After a Pandemic
Hamzah Shaikh - 2020-10-22

The Coronavirus pandemic (COVID-19) has brought about radical changes in the way businesses work and maintain relationships with their customers. This pandemic changed things overnight, and

Choosing the Right Agile Marketing Framework Choosing the Right Agile Marketing Framework
Hamzah Shaikh - 2020-09-16

Marketing technology sophistication increases. The number of channels that brands need to reach keeps growing as audience expectations rise, and marketers discover that traditional methods a

RESEARCH REPORTS

Smart Advertising
Smart Advertising
2020-09-01

MARTECH REVIEWS

DSP Review: Top 10 DSPs in the Market in 2020 DSP Review: Top 10 DSPs in the Market in 2020
Hamzah Shaikh - 2020-09-09

A Demand Side Platform (DSP) enables brands, app developers, and agencies to purchase advertising inventory from publishers and manage multiple Data Exchange and Ad Exchange accounts via a s

Top 10 Data Management Platforms (DMPs) to Consider in 2020 Top 10 Data Management Platforms (DMPs) to Consider in 2020
Hamzah Shaikh - 2020-09-09

A data management platform is a software tool that marketers leverage to collect, store, and activate digital data. It is used for data-driven marketing and especially in programmatic advert

TOP MARTECH NEWS

Google Announces Google Workspace; Gives Gmail a New Look
Google Announces Google Workspace; Gives Gmail a New Look
Hamzah Shaikh - 2020-10-12

Google has launched the Google workplace couple of days back, which essentially is a new umbrella name that houses its productivity applications. What's interesting about this rebrand is tha

Google Brings in New Ad Buying Tools to Simplify Campaigns
Google Brings in New Ad Buying Tools to Simplify Campaigns
Hamzah Shaikh - 2020-10-12

Logo as seen on the Google Google recently introduced product updates to the Google Ads buying platform focused on real-time insights and machine learning. These new product updates are spe

Paddy Power’s Viral Offline, Regional Marketing Stunt
Paddy Power’s Viral Offline, Regional Marketing Stunt
Hamzah Shaikh - 2020-10-12

The Stunt That Went Viral Image as seen on the paddypower Paddy Power, a leading sports betting operator, caught the attention of many with their most recent marketing stunt. While the Engl

Samsung Teams Up with Olympian, Max Whitlock, to Launch New Fragrance
Samsung Teams Up with Olympian, Max Whitlock, to Launch New Fragrance
Hamzah Shaikh - 2020-10-12

Image as seen on the Samsung Samsung has teamed up with Max Whitlock, an Olympic gold medal winner, to launch their new perfume aimed at capturing the essence of fresh laundry. The new camp