MARTECH ARTICLES
MARTECH GUIDES
The Impact of Data Breaches on Marketing Efforts
As we spend more time online than ever before, the risks of cybercrime – for organizations, individuals, and governments alike – are increasing dramatically.
A...
Lead Generation — The Lead Lifecycle and Types of Leads
To better understand lead generation, let's start off with understanding what a lead is or what qualifies as one. A lead is a prospect...
RESEARCH REPORTS
Smart Advertising : Significant part of Modern Advertising Strategies in 2021
In a world where smartphones, smart TVs, and even intelligent refrigerators are the new norm, smart advertising is forward. Consumers and targeted with personalized...
MARTECH REVIEWS
DSP Review: Top 10 DSPs in the Market in 2020
A Demand Side Platform (DSP) enables brands, app developers, and agencies to purchase advertising inventory from publishers and manage multiple Data Exchange and Ad...
Top 10 Data Management Platforms (DMPs) to Consider in 2020
A data management platform is a software tool that marketers leverage to collect, store, and activate digital data. It is used for data-driven marketing...
MARTECH INTERVIEWS
TOP MARTECH NEWS
How Does Meme Marketing Help Your Business To Grow?
Meme marketing is currently trending on social media platforms as it is incredibly efficient at informing your audience about a subject. The meme is...
How to Protect Your Martech Stack From Cyber-Attacks: 5 Tips and Strategies for Marketers
In the modern business world, many marketing campaigns are run digitally. Using data-driven marketing strategies is one of the best ways to ensure success...
5 Most Popular Content Management Systems in The Middle East
Customers in the Middle East are very conscious of the quality and uniqueness of the content they get on their respective websites. Customers keep...
Inbound Marketing Strategies and Channels for Middle East Businesses
Consumers do not like to have an inbox stuffed with promotional emails from brands to which they never subscribed or get advertisement popups. These...