MARTECH ARTICLES
MARTECH GUIDES
Lead Generation — The Lead Lifecycle and Types of Leads
To better understand lead generation, let's start off with understanding what a lead is or what qualifies as one. A lead is a prospect...
Building Trust in Customers After a Pandemic
The Coronavirus pandemic (COVID-19) has brought about radical changes in the way businesses work and maintain relationships with their customers. This pandemic changed things...
RESEARCH REPORTS
Smart Advertising
In a world where smartphones, smart TVs, and even intelligent refrigerators are the new norm, smart advertising is forward. Consumers and targeted with personalized...
MARTECH REVIEWS
DSP Review: Top 10 DSPs in the Market in 2020
A Demand Side Platform (DSP) enables brands, app developers, and agencies to purchase advertising inventory from publishers and manage multiple Data Exchange and Ad...
Top 10 Data Management Platforms (DMPs) to Consider in 2020
A data management platform is a software tool that marketers leverage to collect, store, and activate digital data. It is used for data-driven marketing...
MARTECH INTERVIEWS
TOP MARTECH NEWS
Top 20 Search Engine Alternatives
Top 20 Search Engine Alternatives Really Need of time? Well, when people talk about search engines, Google is the first thing that pops up...
What Is Data-as-a-Service (DaaS)? Why Do Businesses Need It Now More Than Ever?
Cloud-based technology is increasingly being adopted by multiple companies. The number of organizations turning toward data as a service (DaaS), as a solution for...
Pillar Pages, Their Types, How They Contribute to Your SEO and More
Search Engine Optimization (SEO) is a dynamic process, and marketers need to stay abreast of the changes that take place in this process to...
What is Data Privacy Automation and Why Is It So Important?
In today's tech-enabled world, the amount of data generated is simply overwhelming for most organizations, and it is impossible for professionals to make use...