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Marketing technology sophistication increases. The number of channels that brands need to reach keeps growing as audience expectations rise, and marketers discover that traditional...

No matter what brand you have, there is no better way to connect with your audience than through social media. Marketers and brands turn...

Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, among others, are already being used by brands as spaces for marketing themselves, their...

In these trying times, marketers and brands face a common problem: Successfully marketing to their audiences. During a crisis, such as the one we’re...