MARTECH ARTICLES
MARTECH GUIDES
Lead Generation — The Lead Lifecycle and Types of Leads
To better understand lead generation, let's start off with understanding what a lead is or what qualifies as one. A lead is a prospect...
Building Trust in Customers After a Pandemic
The Coronavirus pandemic (COVID-19) has brought about radical changes in the way businesses work and maintain relationships with their customers. This pandemic changed things...
RESEARCH REPORTS
Smart Advertising
In a world where smartphones, smart TVs, and even intelligent refrigerators are the new norm, smart advertising is forward. Consumers and targeted with personalized...
MARTECH REVIEWS
DSP Review: Top 10 DSPs in the Market in 2020
A Demand Side Platform (DSP) enables brands, app developers, and agencies to purchase advertising inventory from publishers and manage multiple Data Exchange and Ad...
Top 10 Data Management Platforms (DMPs) to Consider in 2020
A data management platform is a software tool that marketers leverage to collect, store, and activate digital data. It is used for data-driven marketing...
MARTECH INTERVIEWS
TOP MARTECH NEWS
4 Reasons Why Your Business Should Adopt Marketing Automation
Marketing buzzwords are those trendy terms that get heavily thrown around today and then eventually lose relevance tomorrow. However, the importance of certain buzzwords...
A Review of Top 5 Private Cloud Service Providers
An on-demand service made available to users through the internet from a cloud computing provider’s servers and not from a company’s on-premises servers is...
Paid Media Advertising Platforms Other Than Google and Facebook
Paid media advertising platforms such as Google and Facebook are the most popular advertising platforms today, with over 3 million businesses advertising on Facebook...
Marketing to Micro-Moments in 2021—A Marketer’s Guide
Marketing to micro-moments is the new technological advances with smartphone adoption that have made it easier than ever for customers to make decisions faster...