MARTECH ARTICLES
MARTECH GUIDES
Building Trust in Customers After a Pandemic
The Coronavirus pandemic (COVID-19) has brought about radical changes in the way businesses work and maintain relationships with their customers. This pandemic changed things...
Choosing the Right Agile Marketing Framework
Marketing technology sophistication increases. The number of channels that brands need to reach keeps growing as audience expectations rise, and marketers discover that traditional...
RESEARCH REPORTS
Smart Advertising
In a world where smartphones, smart TVs, and even intelligent refrigerators are the new norm, smart advertising is forward. Consumers and targeted with personalized...
MARTECH REVIEWS
DSP Review: Top 10 DSPs in the Market in 2020
A Demand Side Platform (DSP) enables brands, app developers, and agencies to purchase advertising inventory from publishers and manage multiple Data Exchange and Ad...
Top 10 Data Management Platforms (DMPs) to Consider in 2020
A data management platform is a software tool that marketers leverage to collect, store, and activate digital data. It is used for data-driven marketing...
MARTECH INTERVIEWS
TOP MARTECH NEWS
Data Enrichment Tools — Key Requirements, Top Tools and More
The sheer amount of data that companies these days collect mandates the need for 'clean' data that can be put to efficient use. To...
Tesla CEO Elon Musk Targeting NEURALINK PROGRAM on Humans via Planting Computing Chips
Tesla and SpaceX CEO Elon Musk said Monday that his neurotechnology company Neuralink could kick off human trials by the end of 2021 if...
Hyundai, Kia Deny They’re Collaborating with Apple on EV Project
South Korean automobile manufacturer Hyundai and its subsidiary Kia on Monday disagreed it is in discussion with Apple on a project involving self-driving electric...
Building Trust in Customers After a Pandemic
The Coronavirus pandemic (COVID-19) has brought about radical changes in the way businesses work and maintain relationships with their customers. This pandemic changed things...