Direct-to-Consumer — The 21st Century’s Go-To Marketing Model

Direct-to-Consumer — The 21st Century’s Go-To Marketing Model

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Ever wonder how any product these days gets delivered from the manufacturer’s facility, straight to your doorstep? People no longer need to visit physical...
Connected TV (CTV) Advertising — the Current Advertising Hotspot

Connected TV (CTV) Advertising — the Current Advertising Hotspot

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Marketers are constantly on the lookout for new and upcoming advertisement platforms. CTV and OTT are relatively new advertising platforms, and marketers have just...
Answer Engine Optimization (AEO) to Replace Search Engine Optimization (SEO)

Answer Engine Optimization (AEO) to Replace Search Engine Optimization (SEO)?

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Marketers and content creators are increasingly focusing to improve their SEO. Search engines constantly update their SEO algorithms and techniques to provide a better...
Cracking Video Engagement and How to Measure it

Cracking Video Engagement and How to Measure it

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The power of video advertising can be traced back to 1941. Bulova, a watch company based out of New York, aired the first-ever video...