Interactive marketing (IM) is a one-to-one marketing method

HOW TO CREATE A GREAT INTERACTIVE MARKETING STRATEGY FOR YOUR BRAND

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Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is...
ACCOUNT BASED MARKETING

HOW IS ACCOUNT BASED MARKETING DONE?

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Account-based marketing (ABM) is a unique marketing method in which brands focus their marketing communication on a select few high-value accounts or prospects. It...
The Role of Brand Positioning in Competitive Markets

The Role of Brand Positioning in Competitive Markets

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When potential customers think about a product, why do you think a specific brand name comes to their minds before all others? Why do...
What Is Institutional Advertising

The Subtle Art of Institutional Advertising

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Have you ever seen those advertisements that don't seem to be advertising any product or service in particular? Or those video clips from brands...