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In the modern business world, many marketing campaigns are run digitally. Using data-driven marketing strategies is one of the best ways to ensure success...

Customers in the Middle East are very conscious of the quality and uniqueness of the content they get on their respective websites. Customers keep...

Consumers do not like to have an inbox stuffed with promotional emails from brands to which they never subscribed or get advertisement popups. These...

Introduction to Customer Loyalty Programs Today's digital consumers are significantly more discerning, aware of what they desire, and intolerant of poor customer service. Therefore, the...