HOW TO CREATE A GREAT INTERACTIVE MARKETING STRATEGY FOR YOUR BRAND
Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is...
HOW IS ACCOUNT BASED MARKETING DONE?
Account-based marketing (ABM) is a unique marketing method in which brands focus their marketing communication on a select few high-value accounts or prospects. It...
The Role of Brand Positioning in Competitive Markets
When potential customers think about a product, why do you think a specific brand name comes to their minds before all others? Why do...
The Subtle Art of Institutional Advertising
Have you ever seen those advertisements that don't seem to be advertising any product or service in particular? Or those video clips from brands...