Contextual Advertising

The What, How, and Why of Contextual Advertising

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What Is Contextual Advertising? Contextual advertising is the practice of using the properties of host media to intelligently determine which ad content is most likely...
Call Analytics Platforms

Call Analytics Platforms

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Many companies rely on phone calls, which form an integral part of their everyday processes while communicating with customers and prospects. Analyzing the data...
DSP Review: Top 10 DSPs in the Market in 2020

DSP Review: Top 10 DSPs in the Market in 2020

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A Demand Side Platform (DSP) enables brands, app developers, and agencies to purchase advertising inventory from publishers and manage multiple Data Exchange and Ad...
Top 10 Data Management Platforms (DMPs) to Consider in 2020

Top 10 Data Management Platforms (DMPs) to Consider in 2020

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A data management platform is a software tool that marketers leverage to collect, store, and activate digital data. It is used for data-driven marketing...