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Rise of Gen Z and Millennial B2B Buyers
Posted inArticles Content Strategy

The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

A huge shift is occurring in the B2B purchasing sector. Once viewed as the "next generation," Gen Z and Millennials are increasingly influencing corporate decisions across a wide range of…
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Posted by Saniya Chipolkar July 2, 2025
Modern B2B marketing martech stack with tools and platforms
Posted inArticles

B2B Marketing Is Changing: How Martech Is Rewriting the Rules

B2B marketing isn’t what it used to be. The days of cold calls, bulk email blasts, and endless PowerPoint decks are fading fast. In their place, we’re seeing data-driven funnels,…
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Posted by Natasha Ghasi June 25, 2025
Martech stack for B2B - tools for marketing success in 2025
Posted inArticles

Power Up Your Martech Stack for B2B in 2025: Tools You’ll Love Using

What Is a Martech Stack for B2B? A Martech stack for B2B is a tailored collection of marketing technologies used by businesses to manage campaigns, automate outreach, analyze performance, and…
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Posted by Natasha Ghasi June 20, 2025
EHR/EMR
Posted inArticles

How EHR/EMR Systems Are Reshaping the Future of Healthcare

The healthcare sector is undergoing a rapid digital transformation, with Electronic Health Records (EHR) and Electronic Medical Records (EMR) playing a central role. These digital solutions are improving clinical decision-making…
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Posted by Saniya Chipolkar June 20, 2025
marketing attribution
Posted inArticles

What is Marketing Attribution? A Simple Guide for Startups

Startups usually operate on the law of minimum: less money, fewer people, and even a greater need for fast-tracked growth. That's why it becomes really important to know which marketing…
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Posted by Natasha Ghasi May 30, 2025
agile marketing
Posted inArticles

The Future of Agile Marketing: How AI and Automation Are Changing the Game

Agile marketing has transformed how teams plan, execute, and adapt their strategies. But the pace of change is accelerating — and the future? It’s not just about being fast and…
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Posted by Natasha Ghasi May 21, 2025
Posted inArticles Digital Transformation

How Does Meme Marketing Help Your Business To Grow?

Meme marketing is currently trending on social media platforms as it is incredibly efficient at informing your audience about a subject. The meme is a very cost-effective way of spreading…
Posted by admin May 19, 2023
Posted inArticles Marketing Data

How to Protect Your Martech Stack From Cyber-Attacks: 5 Tips and Strategies for Marketers

In the modern business world, many marketing campaigns are run digitally. Using data-driven marketing strategies is one of the best ways to ensure success in those efforts. That’s why martech…
Posted by admin May 2, 2023
Posted inContent Strategy

5 Most Popular Content Management Systems in The Middle East

Customers in the Middle East are very conscious of the quality and uniqueness of the content they get on their respective websites. Customers keep hopping from one web page to…
Posted by admin May 2, 2023
Posted inUncategorized

Inbound Marketing Strategies and Channels for Middle East Businesses

Consumers do not like to have an inbox stuffed with promotional emails from brands to which they never subscribed or get advertisement popups. These mass marketing strategies are no longer…
Posted by admin December 20, 2022
Posted inMarketing Data

How Loyalty Programs are a must for E-commerce in the Middle East

Introduction to Customer Loyalty Programs Today's digital consumers are significantly more discerning, aware of what they desire, and intolerant of poor customer service. Therefore, the retailers are in the driver's…
Posted by admin November 28, 2022
Posted inUncategorized

Top 10 Ways How Marketing Automation Can Help E-Commerce Businesses in the Middle East

The Middle East has one of the youngest populations in the world. More than 28% of the Middle East's massive population of 108 million people are between the ages of…
Posted by admin November 8, 2022
Posted inUncategorized

4 benefits of why is Native Advertising Important for Paid Marketing?

Technology has altered the way consumers discover, assess, and purchase goods and services, ultimately elevating the significance of digital marketing. Today, companies are using digital marketing techniques to make the…
Posted by admin October 20, 2022
Posted inUncategorized

4 Important things you need to understand about effective email marketing in Arabic

Arabic email marketing is not only popular in the Arab world, but it's also growing in popularity in other parts of the world. If you're looking to engage your customers…
Posted by admin September 30, 2022
Posted inTools

Top 10 Email Marketing Tools for Middle East Region (UAE, Saudi Arabia , Kuwait , Oman Etc.)

Importance of Email Marketing in Middle East: Email is among the most traditional digital communication methods, but it's also one of the best digital marketing techniques available. Email marketing is…
Posted by admin September 29, 2022
Posted inUncategorized

Top 10 CRM (Customer Relationship Management) Tools In Middle East Region (UAE, Saudi, Qatar, Oman, Bahrain, Kuwait)

Due to its various government policies and encouragement of the private sector, the Middle Eastern region attracts many enterprises and brands worldwide each year. The Middle East has seen a…
Posted by admin September 27, 2022

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Recent Posts

  • The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy
  • B2B Marketing Is Changing: How Martech Is Rewriting the Rules
  • Power Up Your Martech Stack for B2B in 2025: Tools You’ll Love Using
  • How EHR/EMR Systems Are Reshaping the Future of Healthcare
  • What is Marketing Attribution? A Simple Guide for Startups

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Rise of Gen Z and Millennial B2B Buyers
Posted inArticles Content Strategy

The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

Posted by Saniya Chipolkar July 2, 2025
Modern B2B marketing martech stack with tools and platforms
Posted inArticles

B2B Marketing Is Changing: How Martech Is Rewriting the Rules

Posted by Natasha Ghasi June 25, 2025
Martech stack for B2B - tools for marketing success in 2025
Posted inArticles

Power Up Your Martech Stack for B2B in 2025: Tools You’ll Love Using

Posted by Natasha Ghasi June 20, 2025
EHR/EMR
Posted inArticles

How EHR/EMR Systems Are Reshaping the Future of Healthcare

Posted by Saniya Chipolkar June 20, 2025

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