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B2C Brands Turning Influencers into In-House Marketers
Posted inInteractive Marketing

How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

Business-to-consumer (B2C) brands are altering their marketing strategies in the rapidly changing digital environment by integrating influencers into their teams. Brands looking to improve authenticity, engagement, and long-term success are…
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Posted by Saniya Chipolkar April 22, 2025
AI
Posted inArticles

7 AI-Powered Strategies for a Privacy-Driven Digital Experience

Given how digital transformation is evolving, with even stringent data privacy regulations being imposed now, brands might ask themselves the most vital question of all: how to deliver individualized seamless…
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Posted by Natasha Ghasi April 21, 2025
DXP - digital experience platform
Posted inArticles

10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World

There are fundamental changes in the marketing arena. Marketers, conscious of third-party cookies getting outlawed and privacy regulations getting stricter, are in pursuit of better and more privacy-preserving ways to…
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Posted by Natasha Ghasi April 16, 2025
b2c brands
Posted inArticles

How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

Business-to-consumer (B2C) brands are undergoing a major shift in 2025 due to the incorporation of artificial intelligence (AI) to improve customer customization. B2C businesses are adopting AI those that offer…
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Posted by Saniya Chipolkar April 11, 2025
Quantum Computing in Finance
Posted inArticles

5 Ways Quantum Computing Could Revolutionize Financial Modeling

As the financial markets tend to become increasingly complicated and data-driven, so the old-style computing systems face their limits. The renewed need for more accurate, faster, and adaptable financial models…
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Posted by Natasha Ghasi April 7, 2025
Marketing automation
Posted inArticles

Why Is Marketing Automation Essential for Modern Businesses

Businesses can now handle their marketing processes more efficiently, increase client interaction, and streamline tasks due to marketing automation. Organizations can redirect their attention towards more strategic endeavours that promote…
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Posted by Saniya Chipolkar April 3, 2025
Posted inTools

Top 10 Email Marketing Tools for Middle East Region (UAE, Saudi Arabia , Kuwait , Oman Etc.)

Importance of Email Marketing in Middle East: Email is among the most traditional digital communication methods, but it's also one of the best digital marketing techniques available. Email marketing is…
Posted by admin September 29, 2022
Posted inUncategorized

Top 10 CRM (Customer Relationship Management) Tools In Middle East Region (UAE, Saudi, Qatar, Oman, Bahrain, Kuwait)

Due to its various government policies and encouragement of the private sector, the Middle Eastern region attracts many enterprises and brands worldwide each year. The Middle East has seen a…
Posted by admin September 27, 2022
Posted inUncategorized

The Cyber Kill Chain Model- How to protect your company from Cyber Attacks in 2022

What is The Cyber Kill Chain Framework? What are its stages? Cyber Kill Chain is a seven stage cyber-attack process and in turn, a defence model used in the identification…
Posted by admin April 20, 2022
Posted inUncategorized

How Important is Endpoint Detection and Response System for Organisations in the Middle East in 2022

In this article, we discuss the current cybersecurity ecosphere in the Middle-East region and delve into Endpoint Detection and Response technology. We will also cover the major Endpoint Security providers…
Posted by admin March 24, 2022
Posted inUncategorized

Shared Micro-Mobility Technology in 2022: How It Will Transform Cities Globally

Micro-mobility technology encompasses a wide range of transportation options that are lightweight and afford short trips. Not only is this technology eco-friendly, it is also affordable and provides accessibility to…
Posted by admin March 22, 2022
Posted inUncategorized

Why the Business Automation Industry is Poised to Explode

The market for corporate automation shows no signs of slowing down. According to Gartner, the integration/automation industry will increase by $32 billion by the end of 2025, nearly tripling in…
Posted by admin March 11, 2022
Posted inUncategorized

Metadata.io creates the first automated operating system for B2B marketing

In a world first — an automated operating system for businesses to automate their marketing operations and lead scoring — SaaS startup Metadata has raised $40 million in Series B…
Posted by admin March 9, 2022
Posted inMarketing Performance

The Impact of Data Breaches on Marketing Efforts

As we spend more time online than ever before, the risks of cybercrime – for organizations, individuals, and governments alike – are increasing dramatically. A data breach can inflict terrible…
Posted by admin February 19, 2022
Posted inUncategorized

15 REASONS WHY AVOIDING PLAGIARISM IS NECESSARY FOR CONTENT MARKETING

Plagiarism is a major red flag to watch out for in content marketing. While most marketers don't want to plagiarize, they sometimes do it unintentionally, particularly when connecting to or…
Posted by admin February 14, 2022
Posted inUncategorized

Why Businesses Need Data-Driven Marketing in 2022 For Growth

Marketing strategies are becoming smarter and more efficient—all thanks to data. In fact, a study by eConsultancy and Adobe revealed that data-driven marketing has become a top priority for 55%…
Posted by admin December 13, 2021

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Recent Posts

  • How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth
  • 7 AI-Powered Strategies for a Privacy-Driven Digital Experience
  • 10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World
  • How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025
  • 5 Ways Quantum Computing Could Revolutionize Financial Modeling

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B2C Brands Turning Influencers into In-House Marketers
Posted inInteractive Marketing

How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

Posted by Saniya Chipolkar April 22, 2025
AI
Posted inArticles

7 AI-Powered Strategies for a Privacy-Driven Digital Experience

Posted by Natasha Ghasi April 21, 2025
DXP - digital experience platform
Posted inArticles

10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World

Posted by Natasha Ghasi April 16, 2025
b2c brands
Posted inArticles

How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

Posted by Saniya Chipolkar April 11, 2025

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