YouTube Select Launch

YouTube Launches YouTube Select for U.K. Brands and Advertisers

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Logo as seen on the YouTube Select YouTube has launched the content solution for advertisers and brands in the U.K., which helps them reach audiences...
Customer Lifetime Value (CLV) and How to Increase and Calculate It

Customer Lifetime Value (CLV) and How to Increase and Calculate It

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The first time you hear about it, customer lifetime value (also abbreviated as CLV, CLTV, LCV, or LTV marketing) might not come across as...
What Is Predictive Marketing

What Is Predictive Marketing? Types, Working, Uses, Top Tools, and More

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In today's technologically advanced world, predicting customers' next steps for brands is no more a novel tactic. It would be great to know which...
What Is Zero-Dollar Marketing? Strategy, Case Study, and Examples

What Is Zero-Dollar Marketing? Strategy, Case Study, and Examples

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Today, it is easier than ever before for brands to market their products and services or themselves in ways that incur zero to little...