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Why the Business Automation Industry is Poised to Explode

The market for corporate automation shows no signs of slowing down. According to Gartner, the integration/automation industry will increase by $32 billion by the... creates the first automated operating system for B2B marketing

In a world first — an automated operating system for businesses to automate their marketing operations and lead scoring — SaaS startup Metadata has...

The Impact of Data Breaches on Marketing Efforts

As we spend more time online than ever before, the risks of cybercrime – for organizations, individuals, and governments alike – are increasing dramatically. A...

Why Businesses Need Data-Driven Marketing in 2022 For Growth

Marketing strategies are becoming smarter and more efficient—all thanks to data. In fact, a study by eConsultancy and Adobe revealed that data-driven marketing has...

4 Reasons Why Your Business Should Adopt Marketing Automation

Marketing buzzwords are those trendy terms that get heavily thrown around today and then eventually lose relevance tomorrow. However, the importance of certain buzzwords...

Smart Advertising : Significant part of Modern Advertising Strategies in 2021

In a world where smartphones, smart TVs, and even intelligent refrigerators are the new norm, smart advertising is forward. Consumers and targeted with personalized...

3 practical tips on How to get your Email Marketing Strategy...

Emails. The only good thing from the '90s, which still holds some value and power in communicating messages across to people. Except now, it...

Choosing the Right DMP in 2020 (Data Management Platform)

To begin with, a data management platform (DMP) is a technological platform that collects and manages data from multiple sources. Brands leverage DMPs in...

How To Choose The Right Customer Data Platform (CDP)

A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can...

Stepwise Guide to Social Selling

Are you frustrated with the traditional sales model of cold calling, sales demos, and lead qualification? Maybe you think it’s high time this process...

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