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How Is Account Based Marketing Done?

Account-based marketing (ABM) is a unique marketing method in which brands focus their marketing communication on a select few high-value accounts or prospects. It...

The Role of Brand Positioning in Competitive Markets

When potential customers think about a product, why do you think a specific brand name comes to their minds before all others? Why do...

The Subtle Art of Institutional Advertising

Have you ever seen those advertisements that don't seem to be advertising any product or service in particular? Or those video clips from brands...

Experience Customer Loyalty With Experiential Marketing

Every business strives for its customers to turn into brand loyalists and remain lifetime customers. To establish brand loyalty, brands need to prove to...

A Brief Introduction to the Ansoff Matrix

Successful business owners understand that, in the long term, they cannot stick with a single mode of business if their organization is to grow....

A Beginner’s Guide to STP Marketing

STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is...

Drip Marketing: Nurturing Businesses One Lead at a Time

Ever heard about drip irrigation in agriculture and farming? Drip irrigation is a process in which a watering system makes use of pipes to...

Data-Backed Marketing With Social Media Analytics

Social media platforms have been around for more than two decades now and were initially developed as platforms for interaction and entertainment. More recently,...

All You Ever Needed to Know About Cost Per Mille (CPM)

One of the primary tasks of marketers is to manage an efficient marketing budget whilst meeting organization goals, which requires the strategic allocation of...

The Definitive Guide to the Art of Social Selling

A newfound method that sales representatives leverage in this modern technological era is that of social selling. Social selling is when sales teams utilize...

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