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Personally Identifiable Information: A Necessary Liability

Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We...

Experience Customer Loyalty With Experiential Marketing

Every business strives for its customers to turn into brand loyalists and remain lifetime customers. To establish brand loyalty, brands need to prove to...

The Impact of Data Breaches on Marketing Efforts

As we spend more time online than ever before, the risks of cybercrime – for organizations, individuals, and governments alike – are increasing dramatically. A...

All You Ever Needed to Know About Cost Per Mille (CPM)

One of the primary tasks of marketers is to manage an efficient marketing budget whilst meeting organization goals, which requires the strategic allocation of...

Performance Marketing — Convenient, Targeted, and Resourceful!

Performance, by definition, is the completion of a job, task, feat, etc. Performance marketing is often confused with affiliate marketing, which is the incorrect...

Why a Customer Data Platform Should be Your Next Investment

Ever thought what corporates do with all the customer data they collect and why they collect it at all? Well, for marketing their products,...

Smart Advertising : Significant part of Modern Advertising Strategies in 2021

In a world where smartphones, smart TVs, and even intelligent refrigerators are the new norm, smart advertising is forward. Consumers and targeted with personalized...

Why the Business Automation Industry is Poised to Explode

The market for corporate automation shows no signs of slowing down. According to Gartner, the integration/automation industry will increase by $32 billion by the...

How To Choose The Right Customer Data Platform (CDP)

A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can...

A Beginner’s Guide to STP Marketing

STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is...

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