The What, How, and Why of Customer Attrition
Customer attrition is also known as customer churn turnover and describes the loss of clients or customers for a business. Most businesses would identify...
Shared Micro-Mobility Technology in 2022: How It Will Transform Cities Globally
Micro-mobility technology encompasses a wide range of transportation options that are lightweight and afford short trips. Not only is this technology eco-friendly, it is...
Extended Reality (XR): A Sneak Peek into an Alternate Reality
We live in an era where the definition of reality evolves with each advancement in the human-machine interface. Technology is advancing thousand times faster...
Stepwise Guide to Social Selling
Are you frustrated with the traditional sales model of cold calling, sales demos, and lead qualification? Maybe you think it’s high time this process...
Data-Backed Marketing With Social Media Analytics
Social media platforms have been around for more than two decades now and were initially developed as platforms for interaction and entertainment. More recently,...
The Subtle Art of Institutional Advertising
Have you ever seen those advertisements that don't seem to be advertising any product or service in particular? Or those video clips from brands...
How to Create a Great Interactive Marketing Strategy For Your Brand
Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is...
Why the Business Automation Industry is Poised to Explode
The market for corporate automation shows no signs of slowing down. According to Gartner, the integration/automation industry will increase by $32 billion by the...
Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right...
As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how...
4 Reasons Why Your Business Should Adopt Marketing Automation
Marketing buzzwords are those trendy terms that get heavily thrown around today and then eventually lose relevance tomorrow. However, the importance of certain buzzwords...