Experience Customer Loyalty With Experiential Marketing
Every business strives for its customers to turn into brand loyalists and remain lifetime customers. To establish brand loyalty, brands need to prove to...
4 Reasons Why Your Business Should Adopt Marketing Automation
Marketing buzzwords are those trendy terms that get heavily thrown around today and then eventually lose relevance tomorrow. However, the importance of certain buzzwords...
Extended Reality (XR): A Sneak Peek into an Alternate Reality
We live in an era where the definition of reality evolves with each advancement in the human-machine interface. Technology is advancing thousand times faster...
All You Ever Needed to Know About Cost Per Mille (CPM)
One of the primary tasks of marketers is to manage an efficient marketing budget whilst meeting organization goals, which requires the strategic allocation of...
Why a Customer Data Platform Should be Your Next Investment
Ever thought what corporates do with all the customer data they collect and why they collect it at all? Well, for marketing their products,...
Data Management Platforms: How It Works Perfectly for Your Brand
In the advertising world, the data management platform is everything. And no wonder we need an efficient platform to manage and utilize data for...
Emoji Marketing: Why your Brand Needs to Speak the Digital Language?
A big yellow circle with a grin that travels from ear-to-ear marked the beginning of the emoji trend, which then was called Smiley, a...
How To Choose The Right Customer Data Platform (CDP)
A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can...
How Is Account Based Marketing Done?
Account-based marketing (ABM) is a unique marketing method in which brands focus their marketing communication on a select few high-value accounts or prospects. It...
Stepwise Guide to Social Selling
Are you frustrated with the traditional sales model of cold calling, sales demos, and lead qualification? Maybe you think it’s high time this process...