Emails. The only good thing from the ’90s, which still holds some value and power in communicating messages across to people. Except now, it is done in bulk and is simply on an auto-send mode.
Brands leverage emails to share announcements, information on deals, newsletters, etc. on a weekly/ daily basis to keep the user engaged and help them move ahead in their marketing funnel. The potential for conversion from Email Campaigns may not be as high as other mediums, but Marketing Automation tools make life easier.
Below mentioned are some of the critical components to be remembered while designing your Email Marketing Strategy:
- Personalization is the key: Open rates for personalized emails average 188% compared to 12.1% without personalization. Making sure all emails are addressed with the- The First Name of the receiver adds a personal touch and likelihood of the mail being opened voluntarily. Engage customers/ prospects with fresh and delightful content aligning with the segmentation.
- Imbibe Design Elements and CTA: Ensure the CTA’s (Call to Action buttons) are spread across the mail to avoid drop off and incorporate visually rich designs to help retain and form a sense of brand resonance with the reader. Optimizing emails for mobile is a must-have.
- Try out the Multivariate Testing and Localization elements: Some Email Marketing tools offer the option to reach users across regions using local preferred language, adding an extra dash of personalization. Additionally, testing various versions of an email with A/B testing gives a good sense of which content works better with the intended audience.
Email Marketing Strategies are continuously being revamped to provide the right message to the right user at the right time. Not to forget, keeping your emails as humane as possible- which includes adding a small unsubscribe button (following GDPR compliances) with a clear context on the product/ service and bright CTA’s leaves a great first impression!
Automated customized Emails help nurtured leads make larger purchases and help increase the ROI for brands. Ensuring all these strategies are implemented across devices – mobiles, tablets always churn out a better result.
About MoEngage: MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization – in one dashboard.