Emoji Marketing: Why your Brand Needs to Speak the Digital Language?
A big yellow circle with a grin that travels from ear-to-ear marked the beginning of the emoji trend, which then was called Smiley, a...
The Definitive Guide to the Art of Social Selling
A newfound method that sales representatives leverage in this modern technological era is that of social selling. Social selling is when sales teams utilize...
Data-Backed Marketing With Social Media Analytics
Social media platforms have been around for more than two decades now and were initially developed as platforms for interaction and entertainment. More recently,...
Data Management Platforms: How It Works Perfectly for Your Brand
In the advertising world, the data management platform is everything. And no wonder we need an efficient platform to manage and utilize data for...
Why a Customer Data Platform Should be Your Next Investment
Ever thought what corporates do with all the customer data they collect and why they collect it at all? Well, for marketing their products,...
Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right...
As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how...
Top 10 CRM (Customer Relationship Management) Tools In Middle East Region...
Due to its various government policies and encouragement of the private sector, the Middle Eastern region attracts many enterprises and brands worldwide each year....
Psychographic Marketing: A One of a Kind Marketing Approach
Psychographic marketing is the future of marketing. do you wanna know why it is -
The study of consumers, based on their activities, interests, and...
Why the Business Automation Industry is Poised to Explode
The market for corporate automation shows no signs of slowing down. According to Gartner, the integration/automation industry will increase by $32 billion by the...
How Loyalty Programs are a must for E-commerce in the Middle...
Introduction to Customer Loyalty Programs
Today's digital consumers are significantly more discerning, aware of what they desire, and intolerant of poor customer service. Therefore, the...