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Google Brings in New Ad Buying Tools to Simplify Campaigns

Logo as seen on the Google Google recently introduced product updates to the Google Ads buying platform focused on real-time insights and machine learning. These new product updates are specifically…
Posted by admin October 12, 2020
Posted inNews

Paddy Power’s Viral Offline, Regional Marketing Stunt

The Stunt That Went Viral Image as seen on the paddypower Paddy Power, a leading sports betting operator, caught the attention of many with their most recent marketing stunt. While…
Posted by admin October 12, 2020
Posted inNews

Samsung Teams Up with Olympian, Max Whitlock, to Launch New Fragrance

Image as seen on the Samsung Samsung has teamed up with Max Whitlock, an Olympic gold medal winner, to launch their new perfume aimed at capturing the essence of fresh…
Posted by admin October 12, 2020
Posted inNews

Simon Hewlett, International Marketing Head, Set to Leave Universal in 2021

Image as seen on the HollywoodReporter Simon Hewlett, president of international marketing, Universal Pictures, is set to leave the company in 2021. The reason for the announcement, it is understood,…
Posted by admin October 12, 2020
Posted inNews

Samsung’s Unique “Inspired by a True Photo” Campaign

Image as seen on the TheStable The electronics and appliances giant, Samsung is often the talking point of the masses and rightly so! The marketing campaigns brought about by the…
Posted by admin October 12, 2020
Posted inNews

TikTok Records Massive Growth in Europe During the COVID-19 Pandemic

The coronavirus pandemic effects have been devastating for many organizations, which resulted in mass layoffs, massive pay cuts, cost-cutting, and even complete company shutdowns in some extreme cases. However, not…
Posted by admin October 12, 2020
Posted inNews

YouTube Launches YouTube Select for U.K. Brands and Advertisers

Logo as seen on the YouTube Select YouTube has launched the content solution for advertisers and brands in the U.K., which helps them reach audiences through content that is relevant…
Posted by admin October 12, 2020
Posted inUncategorized

Customer Lifetime Value (CLV) and How to Increase and Calculate It

The first time you hear about it, customer lifetime value (also abbreviated as CLV, CLTV, LCV, or LTV marketing) might not come across as a vital metric. Failure to calculate,…
Posted by admin October 9, 2020
Posted inUncategorized

What Is Predictive Marketing? Types, Working, Uses, Top Tools, and More

In today's technologically advanced world, predicting customers' next steps for brands is no more a novel tactic. It would be great to know which contact lists are worth buying before…
Posted by admin October 9, 2020
Posted inUncategorized

What Is Zero-Dollar Marketing? Strategy, Case Study, and Examples

Today, it is easier than ever before for brands to market their products and services or themselves in ways that incur zero to little cost. With the internet's aid, marketers…
Posted by admin October 5, 2020

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