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Publift Partners With LiveRamp to Leverage its ATS Solution

Logo by Publift as seen on the Website. Publift has announced its partnership with LiveRamp to endorse its cookieless Authenticated Traffic Solution (ATS). This effectively makes Publift Australia's first publisher…

admin August 18, 2020

News

Parabola Raises $8 Million in Series A Funding

Logo by Parabola as seen on the Website. Parabola is a company that provides a drag-and-drop productivity tool that enables organizations to easily automate their repetitive, manual data tasks in…

admin August 18, 2020

News

Google Warns Australian Users of Termination of Free Service Over Possible New Governmental Legislation

Logo by Google as seen on Website. The Australian Competition and Consumer Commission (ACCC) has recently published a draft that addresses "acute bargaining power imbalances" between Tech Giants, Facebook and…

admin August 18, 2020

Uncategorized

Choosing the Right DMP in 2020 (Data Management Platform)

To begin with, a data management platform (DMP) is a technological platform that collects and manages data from multiple sources. Brands leverage DMPs in their digital marketing campaigns by creating…

admin June 23, 2020

Guides

How to Choose the Right DSP (Demand Side Platform)

A demand side platform (DSP) is a software tool that enables brands involved in digital advertising inventory buying to manage multiple data exchange and ad-exchange accounts through a single interface.…

admin June 22, 2020

Uncategorized

How To Choose The Right Customer Data Platform (CDP)

A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can be activated on various platforms and…

admin June 22, 2020

Interactive Marketing

How to Create a Great Interactive Marketing Strategy For Your Brand

Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is also known as trigger-based or event-based…

admin June 22, 2020

Uncategorized

The Role of Brand Positioning in Competitive Markets

When potential customers think about a product, why do you think a specific brand name comes to their minds before all others? Why do customers prefer one brand to another…

admin May 22, 2020

B2B Marketing Is Changing: How Martech Is Rewriting the Rules

Power Up Your Martech Stack for B2B in 2025: Tools You’ll Love Using

What is Marketing Attribution? A Simple Guide for Startups

The Future of Agile Marketing: How AI and Automation Are Changing the Game

5 ways DAM Powers Omnichannel Marketing

Publift Partners With LiveRamp to Leverage its ATS Solution

Parabola Raises $8 Million in Series A Funding

Google Warns Australian Users of Termination of Free Service Over Possible New Governmental Legislation

Choosing the Right DMP in 2020 (Data Management Platform)

How to Choose the Right DSP (Demand Side Platform)

How To Choose The Right Customer Data Platform (CDP)

How to Create a Great Interactive Marketing Strategy For Your Brand

The Role of Brand Positioning in Competitive Markets

B2B Marketing Is Changing: How Martech Is Rewriting the Rules

Power Up Your Martech Stack for B2B in 2025: Tools You’ll Love Using

How EHR/EMR Systems Are Reshaping the Future of Healthcare

What is Marketing Attribution? A Simple Guide for Startups