The What, How, and Why of Customer Attrition
Customer attrition is also known as customer churn turnover and describes the loss of clients or customers for a business. Most businesses would identify...
Neuromarketing — A Marketer’s Gold Mine
Marketing experiences more and more use of technology with each passing day. Keeping up with developments in technology is the only way to succeed...
Word of Mouth Marketing (WOMM): A Free To Use Marketing Power...
Can you distinguish between experiences at different restaurants or stores? There is one that stands out among the others. This is mainly due to...
Earned Media: Publicity Speaks Louder than a Marketing Slogan
Before I begin, a fun fact: the origin of earned media traces back to pre-internet times (yes, there was a time like that). You...
Stepwise Guide to Social Selling
Are you frustrated with the traditional sales model of cold calling, sales demos, and lead qualification? Maybe you think it’s high time this process...
How Important is Endpoint Detection and Response System for Organisations in...
In this article, we discuss the current cybersecurity ecosphere in the Middle-East region and delve into Endpoint Detection and Response technology. We will also...