Performance Marketing — Convenient, Targeted, and Resourceful!
Performance, by definition, is the completion of a job, task, feat, etc. Performance marketing is often confused with affiliate marketing, which is the incorrect...
The Impact of Data Breaches on Marketing Efforts
As we spend more time online than ever before, the risks of cybercrime – for organizations, individuals, and governments alike – are increasing dramatically.
A...
Metadata.io creates the first automated operating system for B2B marketing
In a world first — an automated operating system for businesses to automate their marketing operations and lead scoring — SaaS startup Metadata has...
Shared Micro-Mobility Technology in 2022: How It Will Transform Cities Globally
Micro-mobility technology encompasses a wide range of transportation options that are lightweight and afford short trips. Not only is this technology eco-friendly, it is...
All You Ever Needed to Know About Cost Per Mille (CPM)
One of the primary tasks of marketers is to manage an efficient marketing budget whilst meeting organization goals, which requires the strategic allocation of...
Extended Reality (XR): A Sneak Peek into an Alternate Reality
We live in an era where the definition of reality evolves with each advancement in the human-machine interface. Technology is advancing thousand times faster...
Choosing the Right DMP in 2020 (Data Management Platform)
To begin with, a data management platform (DMP) is a technological platform that collects and manages data from multiple sources. Brands leverage DMPs in...
Fashion Marketing: The In Vogue Apparel Marketing Technique
Fashion marketing is the branch of marketing that deals with promotional events and advertising campaigns of clothing and accessories to the target audience. The...
Drip Marketing: Nurturing Businesses One Lead at a Time
Ever heard about drip irrigation in agriculture and farming? Drip irrigation is a process in which a watering system makes use of pipes to...
A Beginner’s Guide to STP Marketing
STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is...