A Brief Introduction to the Ansoff Matrix
Successful business owners understand that, in the long term, they cannot stick with a single mode of business if their organization is to grow....
Experience Customer Loyalty With Experiential Marketing
Every business strives for its customers to turn into brand loyalists and remain lifetime customers. To establish brand loyalty, brands need to prove to...
The Subtle Art of Institutional Advertising
Have you ever seen those advertisements that don't seem to be advertising any product or service in particular? Or those video clips from brands...
The Role of Brand Positioning in Competitive Markets
When potential customers think about a product, why do you think a specific brand name comes to their minds before all others? Why do...
How to Create a Great Interactive Marketing Strategy For Your Brand
Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is...
How To Choose The Right Customer Data Platform (CDP)
A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can...
Luxury Marketing: Understanding Why Devil Wears Prada in the Wolf of...
The Great Gatsby’s opening line highlights the privilege of pleasure-seeking uber-wealthies: "Whenever you feel like criticizing any one," Gatsby's father said, "just remember that...
3 practical tips on How to get your Email Marketing Strategy...
Emails. The only good thing from the '90s, which still holds some value and power in communicating messages across to people. Except now, it...
Smart Advertising : Significant part of Modern Advertising Strategies in 2021
In a world where smartphones, smart TVs, and even intelligent refrigerators are the new norm, smart advertising is forward. Consumers and targeted with personalized...
4 Reasons Why Your Business Should Adopt Marketing Automation
Marketing buzzwords are those trendy terms that get heavily thrown around today and then eventually lose relevance tomorrow. However, the importance of certain buzzwords...