Performance Marketing — Convenient, Targeted, and Resourceful!
Performance, by definition, is the completion of a job, task, feat, etc. Performance marketing is often confused with affiliate marketing, which is the incorrect...
Stepwise Guide to Social Selling
Are you frustrated with the traditional sales model of cold calling, sales demos, and lead qualification? Maybe you think it’s high time this process...
How To Choose The Right Customer Data Platform (CDP)
A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can...
A Brief Introduction to the Ansoff Matrix
Successful business owners understand that, in the long term, they cannot stick with a single mode of business if their organization is to grow....
Fashion Marketing: The In Vogue Apparel Marketing Technique
Fashion marketing is the branch of marketing that deals with promotional events and advertising campaigns of clothing and accessories to the target audience. The...
Earned Media: Publicity Speaks Louder than a Marketing Slogan
Before I begin, a fun fact: the origin of earned media traces back to pre-internet times (yes, there was a time like that). You...
Why a Customer Data Platform Should be Your Next Investment
Ever thought what corporates do with all the customer data they collect and why they collect it at all? Well, for marketing their products,...
Personally Identifiable Information: A Necessary Liability
Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We...
Data-Backed Marketing With Social Media Analytics
Social media platforms have been around for more than two decades now and were initially developed as platforms for interaction and entertainment. More recently,...
A Beginner’s Guide to STP Marketing
STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is...