Emoji Marketing: Why your Brand Needs to Speak the Digital Language?
A big yellow circle with a grin that travels from ear-to-ear marked the beginning of the emoji trend, which then was called Smiley, a...
Experience Customer Loyalty With Experiential Marketing
Every business strives for its customers to turn into brand loyalists and remain lifetime customers. To establish brand loyalty, brands need to prove to...
Personally Identifiable Information: A Necessary Liability
Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We...
How Is Account Based Marketing Done?
Account-based marketing (ABM) is a unique marketing method in which brands focus their marketing communication on a select few high-value accounts or prospects. It...
A Beginner’s Guide to STP Marketing
STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is...
Choosing the Right DMP in 2020 (Data Management Platform)
To begin with, a data management platform (DMP) is a technological platform that collects and manages data from multiple sources. Brands leverage DMPs in...
Word of Mouth Marketing (WOMM): A Free To Use Marketing Power...
Can you distinguish between experiences at different restaurants or stores? There is one that stands out among the others. This is mainly due to...
Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right...
As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how...
Shared Micro-Mobility Technology in 2022: How It Will Transform Cities Globally
Micro-mobility technology encompasses a wide range of transportation options that are lightweight and afford short trips. Not only is this technology eco-friendly, it is...
Data Management Platforms: How It Works Perfectly for Your Brand
In the advertising world, the data management platform is everything. And no wonder we need an efficient platform to manage and utilize data for...