4 Reasons Why Your Business Should Adopt Marketing Automation
Marketing buzzwords are those trendy terms that get heavily thrown around today and then eventually lose relevance tomorrow. However, the importance of certain buzzwords...
Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right...
As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how...
Performance Marketing — Convenient, Targeted, and Resourceful!
Performance, by definition, is the completion of a job, task, feat, etc. Performance marketing is often confused with affiliate marketing, which is the incorrect...
Why Businesses Need Data-Driven Marketing in 2022 For Growth
Marketing strategies are becoming smarter and more efficient—all thanks to data. In fact, a study by eConsultancy and Adobe revealed that data-driven marketing has...
Psychographic Marketing: A One of a Kind Marketing Approach
Psychographic marketing is the future of marketing. do you wanna know why it is -
The study of consumers, based on their activities, interests, and...
A Beginner’s Guide to STP Marketing
STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is...