Why Businesses Need Data-Driven Marketing in 2022 For Growth
Marketing strategies are becoming smarter and more efficient—all thanks to data. In fact, a study by eConsultancy and Adobe revealed that data-driven marketing has...
Experience Customer Loyalty With Experiential Marketing
Every business strives for its customers to turn into brand loyalists and remain lifetime customers. To establish brand loyalty, brands need to prove to...
Choosing the Right DMP in 2020 (Data Management Platform)
To begin with, a data management platform (DMP) is a technological platform that collects and manages data from multiple sources. Brands leverage DMPs in...
How to Create a Great Interactive Marketing Strategy For Your Brand
Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is...
The Definitive Guide to the Art of Social Selling
A newfound method that sales representatives leverage in this modern technological era is that of social selling. Social selling is when sales teams utilize...
Metadata.io creates the first automated operating system for B2B marketing
In a world first — an automated operating system for businesses to automate their marketing operations and lead scoring — SaaS startup Metadata has...
A Beginner’s Guide to STP Marketing
STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is...
Performance Marketing — Convenient, Targeted, and Resourceful!
Performance, by definition, is the completion of a job, task, feat, etc. Performance marketing is often confused with affiliate marketing, which is the incorrect...
4 Reasons Why Your Business Should Adopt Marketing Automation
Marketing buzzwords are those trendy terms that get heavily thrown around today and then eventually lose relevance tomorrow. However, the importance of certain buzzwords...
Top 10 CRM (Customer Relationship Management) Tools In Middle East Region...
Due to its various government policies and encouragement of the private sector, the Middle Eastern region attracts many enterprises and brands worldwide each year....