Why a Customer Data Platform Should be Your Next Investment
Ever thought what corporates do with all the customer data they collect and why they collect it at all? Well, for marketing their products,...
The Definitive Guide to the Art of Social Selling
A newfound method that sales representatives leverage in this modern technological era is that of social selling. Social selling is when sales teams utilize...
How Loyalty Programs are a must for E-commerce in the Middle...
Introduction to Customer Loyalty Programs
Today's digital consumers are significantly more discerning, aware of what they desire, and intolerant of poor customer service. Therefore, the...
The Role of Brand Positioning in Competitive Markets
When potential customers think about a product, why do you think a specific brand name comes to their minds before all others? Why do...
Why the Business Automation Industry is Poised to Explode
The market for corporate automation shows no signs of slowing down. According to Gartner, the integration/automation industry will increase by $32 billion by the...
How Important is Endpoint Detection and Response System for Organisations in...
In this article, we discuss the current cybersecurity ecosphere in the Middle-East region and delve into Endpoint Detection and Response technology. We will also...
Emoji Marketing: Why your Brand Needs to Speak the Digital Language?
A big yellow circle with a grin that travels from ear-to-ear marked the beginning of the emoji trend, which then was called Smiley, a...
How Is Account Based Marketing Done?
Account-based marketing (ABM) is a unique marketing method in which brands focus their marketing communication on a select few high-value accounts or prospects. It...
Stepwise Guide to Social Selling
Are you frustrated with the traditional sales model of cold calling, sales demos, and lead qualification? Maybe you think it’s high time this process...
Shared Micro-Mobility Technology in 2022: How It Will Transform Cities Globally
Micro-mobility technology encompasses a wide range of transportation options that are lightweight and afford short trips. Not only is this technology eco-friendly, it is...