Emails. The only good thing from the '90s, which still holds some value and power in communicating messages across to people. Except now, it is done in bulk and is simply on an auto-send mode.
Brands leverage emails to share announcements, information on deals, newsletters, etc. on a weekly/ daily basis to keep the user engaged and help them move...
Logo by Tiktok as seen on the Website.
TikTok has entered a three-year deal with the New York Yankees. To build a deeper connection between baseball fans and the game, TikTok has teamed up with the YES Network and the New York Yankees. It will join as a sponsor and pay $10000000 ($10 million) through the three years to the...
Logo by Snapchat and Tiktok as seen on Snapchat and Tiktok Website.
Snapchat has announced that it will begin testing a feature that allows its users to set their Snaps to music. While this relates a lot with TikTok's offering, it is seen as Snapchat taking direct aim at the Chinese tech company to capitalize on the bans imposed by...
Logo by LinkedIn as seen on Website.
LinkedIn has sold its presentation-sharing service, SlideShare, to Scribd, a digital library leader for books, audiobooks, and other professional works. Scribd's specialty is to host tonnes of user-uploaded documents such as business templates, books, self-published stories, and study guides, among others. It will officially take over the operation of SlideShare from the 24th...
Logo by Publift as seen on the Website.
Publift has announced its partnership with LiveRamp to endorse its cookieless Authenticated Traffic Solution (ATS). This effectively makes Publift Australia's first publisher monetization platform that provides addressable programmatic marketing without third-party cookies. With the help of ATS, Publift delivers marketing solutions that are cookieless to small and medium-sized publishers. This allows the...
Logo by Parabola as seen on the Website.
Parabola is a company that provides a drag-and-drop productivity tool that enables organizations to easily automate their repetitive, manual data tasks in a step-by-step process. Manual and repetitive tasks create a lack of productivity and efficient working and require employees to cut, copy, and paste data in two spreadsheets or send out...
Logo by Google as seen on Website.
The Australian Competition and Consumer Commission (ACCC) has recently published a draft that addresses "acute bargaining power imbalances" between Tech Giants, Facebook and Google, and local news media. The new Law of Forces Google to share advertisement revenue with local media businesses. According to Google, this new legislation could threaten search services in...
To begin with, a data management platform (DMP) is a technological platform that collects and manages data from multiple sources. Brands leverage DMPs in their digital marketing campaigns by creating audience segments for targeting with precision. Other than this, DMPs enable marketers to send personalized messages to individuals by analyzing each profile, which results in increased sales and better...
A demand side platform (DSP) is a software tool that enables brands involved in digital advertising inventory buying to manage multiple data exchange and ad-exchange accounts through a single interface. DSPs are necessary for businesses in the programmatic ad buying process as they interact with the supply-side platforms (publishers) via the real-time bidding, purchasing, and selling of ads.
To choose...
A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can be activated on various platforms and media networks by marketing companies for the purpose of advertising.” A CDP enables access, analysis, and action on every single detail that an organization knows about a customer. This...