Are you frustrated with the traditional sales model of cold calling, sales demos, and lead qualification? Maybe you think it’s high time this process of lead generation and sales transformed, maybe you think it needs to be changed altogether. After all, this method has been in use since time immemorial, and shouldn’t we as humans of the 21st-century look...
Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is also known as trigger-based or event-based marketing. The target audience is more likely to focus on this type of advertising as it is interactive and usually goes unperceived as a marketing effort. It engages people...
Account-based marketing (ABM) is a unique marketing method in which brands focus their marketing communication on a select few high-value accounts or prospects. It places significant importance on a few large accounts that hold tremendous potential to add to a company’s bottom line. ABM necessitates highly targeted messaging to these individuals as a result of their revenue potential and...
When potential customers think about a product, why do you think a specific brand name comes to their minds before all others? Why do customers prefer one brand to another when the final product is the same? One could argue saying the packaging was attractive, but if we're to be completely honest, the packaging is a secondary factor.
It all...
Have you ever seen those advertisements that don't seem to be advertising any product or service in particular? Or those video clips from brands doing the rounds on TV these days show their concern for the ongoing Coronavirus pandemic? Some make you wonder why a brand would spend money to put out such an advertisement, and some seem pointless,...
Every business strives for its customers to turn into brand loyalists and remain lifetime customers. To establish brand loyalty, brands need to prove to their customers time and time again that they provide the best product/ service that is available in the market. While this method seems a little tedious, there is another that delivers the same brand loyalty,...
Successful business owners understand that, in the long term, they cannot stick with a single mode of business if their organization is to grow. Even when the market is going well, brands need to look for new ways to increase profits and reach new customers.
The distinct options available are developing new products, or opening up new markets, among others....
STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is one of the most commonly used marketing methods and is also efficient.
What Is STP Marketing
The process in which a brand discovers and targets its customers is known as STP marketing. The acronym, STP, stands for
S:...
Ever heard about drip irrigation in agriculture and farming? Drip irrigation is a process in which a watering system makes use of pipes to provide plants with water, drop-wise, after specified time intervals. Drip marketing is based on this agricultural irrigation method. And now that the concept of drip irrigation is clear, one may be able to guess what...
Social media platforms have been around for more than two decades now and were initially developed as platforms for interaction and entertainment. More recently, these platforms have been explored by brands and marketers to forward their agenda of marketing and sales. As of today, it is hard to imagine a day without social media and the internet. These platforms...