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Fashion Marketing
Fashion marketing is the branch of marketing that deals with promotional events and advertising campaigns of clothing and accessories to the target audience. The products and offerings can be advertised via print media or digital marketing methods. Fashion marketers must acknowledge two important aspects of fashion marketing, namely, where to sell products for maximization of sales, and what price...
Psychographic Marketing
Psychographic marketing is the future of marketing. do you wanna know why it is - The study of consumers, based on their activities, interests, and opinions (often known as the AIOs), is referred to as psychographics. It goes a step further than classifying individuals by the comparatively age-old demographic data, which includes data such as age, gender, and race, among...
Accelerated Mobile Pages: The Internet’s Speedsters
With brands focusing on improving their website’s search rankings, marketers look to decrease page load times, increase mobile compatibility, and enhance user experience. Mobile compatibility is required as Google has officially rolled out its mobile-first index recently. Google provides precedence to the mobile-first index as compared to the traditional desktop index and provides results according to the device being...
Account Based Marketing
Marketers in a B2B setting try marketing campaigns that are cast with very wide nets, hoping to appeal to as many brands as possible. While this method has been used by most marketers and brands, we all know the outcome; a marginal conversion rate of maybe 1% (if you’re lucky) of the target audience. Doesn’t sound so appealing anymore,...
Omnichannel Marketing
Marketing, along with technology, is undergoing rapid and significant changes. Marketing is inching closer toward more personalized, one-on-one communication with customers through multiple channels and devices. Technology gets integrated into our daily lives with every advancement, and soon, the line between our activities online, and reality will begin to blur. With the changing behaviors of customers, marketers need to...
Interactive Marketing: Why Your Business Needs Customer Interaction to Grow
Interactive Marketing (IM) is a marketing approach that requires the direct participation of the end-user in the campaign. It is a 1:1 marketing practice that focuses on the actions of individual customers and prospects. Interactive marketing involves marketing initiatives triggered by customer preferences and behavior. IM provides marketers with an enormous number of possibilities via internet resources including games,...
Earned Media
Before I begin, a fun fact: the origin of earned media traces back to pre-internet times (yes, there was a time like that). You got me right, marketers — I am speaking about the print era. Marketers seldom divide their efforts into different media types to ensure a broad set of opportunities. Paid, owned, and earned are the known media...
Programmatic advertising is the backbone of the Adtech ecosystem, which holds DSPs, SSPs, ad exchanges closely-together
Imagine walking into a bookstore and realizing that a shelf has already been arranged with Stephen King books that you always wanted to read. All those books were lingering in your to-be-read list. The bookstore knows what you like to read, and it understands that you allow hardcovers to burn a hole in your pocket because you love books....
Data Management Platforms
In the advertising world, the data management platform is everything. And no wonder we need an efficient platform to manage and utilize data for the best interest of businesses. While conducting an advertising campaign, all efforts will go in vain if you ignore the importance of data-driven results that are achievable through advanced analytics and granular targeting options. What is a...
Video Marketing
A picture is worth a thousand words, so one can only imagine the worth of a video. Marketing using videos has been increasingly gaining traction over the past few years. The rise of social media in the past decade saw a major shift in marketing methods used by brands. Of these, marketing campaigns using videos proved to be most successful...

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