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VR Marketing
Multiple brands market their products and services using various methods and techniques. The problem faced by most marketers today is the use of ad blockers installed by the target audience. Virtual Reality (VR) does away with this problem by making it mandatory for users to view ads. And this is a window of opportunity that marketers have been looking...
Performance Marketing
Performance, by definition, is the completion of a job, task, feat, etc. Performance marketing is often confused with affiliate marketing, which is the incorrect term to be utilized. Affiliate marketing only requires the client to pay marketing companies once the desired action is completed. Performance marketing is broader than and encompasses affiliate marketing and works on the basis of...
Neuromarketing
Marketing experiences more and more use of technology with each passing day. Keeping up with developments in technology is the only way to succeed for any business. Modes of marketing need to stay in line with modern trends and keep customers interested. Marketing in today’s day and age requires technological inputs to attract customers and increase market share. Brands...
CUSTOMER ATTRITION
Customer attrition is also known as customer churn turnover and describes the loss of clients or customers for a business. Most businesses would identify a customer/ client as churned when there is no purchase or interaction between the two in a particular time-frame. Customer attrition is a critical metric as it provides the company with information that is vital...
Paid, Owned, and Earned Media
 Do you think that paid media advertising is not the best way to advertise your business? Then you are late to the party. Businesses have been successfully grasping the pulse of its audience by implementing online advertising campaigns, and they are even scaling up their budgets for paid media. So now that you have made the substantial investment to build...
Emoji Marketing
A big yellow circle with a grin that travels from ear-to-ear marked the beginning of the emoji trend, which then was called Smiley, a happy humanoid face that is a part of popular world culture. Just like any other digital trend, Emoji has a story to tell. It originated from smileys, progressing to emoticons, and now we know them...
Luxury Marketing
The Great Gatsby’s opening line highlights the privilege of pleasure-seeking uber-wealthies: "Whenever you feel like criticizing any one," Gatsby's father said, "just remember that all the people in this world haven't had the advantages that you've had." If you have read the book, you know that the advantages here signal at the human frailty caught in a trap of hedonism...
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