One of the primary tasks of marketers is to manage an efficient marketing budget whilst meeting organization goals, which requires the strategic allocation of funds. Regardless of their marketing budget, marketers must make the most out of what they have at hand. Cost Per Mille (CPM), also known as Cost Per Thousand impressions, is an important metric that defines the...
A newfound method that sales representatives leverage in this modern technological era is that of social selling. Social selling is when sales teams utilize social media to find and connect with prospects and provide valuable offerings to them. It requires the understanding and nurturing of sales prospects and is used to develop a meaningful relationship that infuses a sense...
We live in an era where the definition of reality evolves with each advancement in the human-machine interface. Technology is advancing thousand times faster than human beings with the latest of technologies becoming obsolete in the quickest of times. Within the last decade, humans were introduced to various technological innovations such as Microsoft’s HoloLens, Facebook and Oculus’ VR, and...
Fashion marketing is the branch of marketing that deals with promotional events and advertising campaigns of clothing and accessories to the target audience. The products and offerings can be advertised via print media or digital marketing methods. Fashion marketers must acknowledge two important aspects of fashion marketing, namely, where to sell products for maximization of sales, and what price...
Psychographic marketing is the future of marketing. do you wanna know why it is -
The study of consumers, based on their activities, interests, and opinions (often known as the AIOs), is referred to as psychographics. It goes a step further than classifying individuals by the comparatively age-old demographic data, which includes data such as age, gender, and race, among...
With brands focusing on improving their website’s search rankings, marketers look to decrease page load times, increase mobile compatibility, and enhance user experience. Mobile compatibility is required as Google has officially rolled out its mobile-first index recently. Google provides precedence to the mobile-first index as compared to the traditional desktop index and provides results according to the device being...
Marketers in a B2B setting try marketing campaigns that are cast with very wide nets, hoping to appeal to as many brands as possible. While this method has been used by most marketers and brands, we all know the outcome; a marginal conversion rate of maybe 1% (if you’re lucky) of the target audience. Doesn’t sound so appealing anymore,...
Marketing, along with technology, is undergoing rapid and significant changes. Marketing is inching closer toward more personalized, one-on-one communication with customers through multiple channels and devices. Technology gets integrated into our daily lives with every advancement, and soon, the line between our activities online, and reality will begin to blur. With the changing behaviors of customers, marketers need to...
Interactive Marketing (IM) is a marketing approach that requires the direct participation of the end-user in the campaign. It is a 1:1 marketing practice that focuses on the actions of individual customers and prospects. Interactive marketing involves marketing initiatives triggered by customer preferences and behavior. IM provides marketers with an enormous number of possibilities via internet resources including games,...
Before I begin, a fun fact: the origin of earned media traces back to pre-internet times (yes, there was a time like that). You got me right, marketers — I am speaking about the print era.
Marketers seldom divide their efforts into different media types to ensure a broad set of opportunities. Paid, owned, and earned are the known media...