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Personally Identifiable Information: A Necessary Liability
Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We all know that our data is collected each time we access a website, connect to social media, or shop online. At this time, different sets of data are tracked and analyzed. One such type that...
Customer Data Platforms
As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how it works, its various benefits, the differences between CRMs and CDPs, and a whole lot more. For those who haven’t, here’s where you’re redirected from. Click on this link and make the best use of...
Progressive Web Apps: Marketers Have Barely Just Scratched the Surface
Ever wondered why brands, despite developing an app, still maintain a website? Or vice versa? It’s simple, brands look to make themselves more visible and increase customer interaction on all fronts. Along with an increase in interactive fronts, brands are also looking to improve on the experience customers have from the very moment they click on the webpage link....
WORD OF MOUTH MARKETING
Can you distinguish between experiences at different restaurants or stores? There is one that stands out among the others. This is mainly due to the service or the unique experience that you had there. You feel the urge to tell people about it, and what you’d be doing is marketing via word of mouth for that brand. Word of mouth...
demand-side platform
“Slow and steady wins the race,” said a marketer, who failed to cast a wide net for his advertising campaign, reclining on his devil-may-care chair. His race probably still runs on the traditional tracks. Let us here accept the fact that no one wants to be slow or have the patience to allow someone to be tortoiselike. The Fast The internet has...
AdTech
Inside Adtech’s Complex Ecosystem Though the nature of advertising migrated from printing to the internet, the underlying intention of the advertisement industry remains the same — to focus and target audiences with a lucid brand message and convert that particular audience into customers. The only thing that has changed is the premise. There is no point in getting into teraflop calculations...
Multicultural Marketing
We, as human beings, are fettered by our cultural narrow-mindedness only if we wish to take a hard look at pluralism. Multiethnic fraternization can only help to fight back the dangers of marginalization and understand our global neighbors better.   If you want your business to truly spread across a gamut of cultures, you should be mindful of their buying...
Customer Data Platform
Ever thought what corporates do with all the customer data they collect and why they collect it at all? Well, for marketing their products, services, and brand, of course! Now, the next question that arises in your mind, as a marketer or any professional, really, is how corporates manage this vast ocean of data that they have collected for...
VR Marketing
Multiple brands market their products and services using various methods and techniques. The problem faced by most marketers today is the use of ad blockers installed by the target audience. Virtual Reality (VR) does away with this problem by making it mandatory for users to view ads. And this is a window of opportunity that marketers have been looking...
Performance Marketing
Performance, by definition, is the completion of a job, task, feat, etc. Performance marketing is often confused with affiliate marketing, which is the incorrect term to be utilized. Affiliate marketing only requires the client to pay marketing companies once the desired action is completed. Performance marketing is broader than and encompasses affiliate marketing and works on the basis of...

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