Subscribe Submit Content
Home Blog
Choosing the Right Agile Marketing Framework in Future
Marketing technology sophistication increases. The number of channels that brands need to reach keeps growing as audience expectations rise, and marketers discover that traditional methods aren't as effective as before. Fortunately, for marketers, Agile marketing comes to their rescue and holds the key to making marketing work. The buzz around Agile marketing increases with every passing day, making brands wonder...
Logo by Tiktok as seen on the Website. No matter what brand you have, there is no better way to connect with your audience than through social media. Marketers and brands turn their focus toward social media platforms to market themselves, their products, and services. The platform in focus these days is TikTok. Many brands are relatively uncharted by this...
The Marketers Guide to B2B LinkedIn Marketing in 2020
Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, among others, are already being used by brands as spaces for marketing themselves, their products, and their services. Along with marketing campaigns, these platforms are also being used to improve customer engagement and user experience by creating communities around their brand. Fellow customers get to interact with each other...
Marketing During a Crisis Such as COVID–19
In these trying times, marketers and brands face a common problem: Successfully marketing to their audiences. During a crisis, such as the one we’re currently experiencing with the Coronavirus, marketing has been a stumbling block for most. In all honesty, no one expected this, and a handful, if any, prepared for something like this. So, why did this handful...
Contextual Advertising
What Is Contextual Advertising? Contextual advertising is the practice of using the properties of host media to intelligently determine which ad content is most likely to reach a particular audience. Today, this usually means targeted advertising, such as digital apps and websites that link their audience with advertising messages based on the content presented. In today's digital landscape, many practices...
Call Analytics Platforms
Many companies rely on phone calls, which form an integral part of their everyday processes while communicating with customers and prospects. Analyzing the data from these phone calls is no easy task. Businesses that use call tracking and recording software collect tons of data daily. Call data generally has no structural integrity, and putting this data for better decisions...
DSP Review: Top 10 DSPs in the Market in 2020
A Demand Side Platform (DSP) enables brands, app developers, and agencies to purchase advertising inventory from publishers and manage multiple Data Exchange and Ad Exchange accounts via a single interface. It uses real-time bidding and helps advertisers bid for ad spaces in the form of banners, natives, and videos, among other types. DSPs are especially helpful as programmatic advertising, which...
Top 10 Data Management Platforms (DMPs) to Consider in 2020
A data management platform is a software tool that marketers leverage to collect, store, and activate digital data. It is used for data-driven marketing and especially in programmatic advertising. These platforms collect data about customer interests, shopping behavior, and user demographics. They then organize and store this data in a manner that provides unique insights to marketers. The information...
Top 9 Digital Asset Management (DAM) Software to Choose From in 2020
Digital Asset Management (DAM) is a software that stores, shares, and sorts out excellent resources in a central location. It amplifies the advantages of digital files, such as pictures, videos, and other media. In simpler terms, a DAM is an organization's content storage and sharing solution. Digital Asset Management software organizes assets in a central location, automate workflow and...
CDP Review: Top 10 CDPs That You Could Opt for in 2020
Customer data platforms (CDP) are software solutions that collect, unify, and create customer profiles utilized by different platforms and marketers to improve their advertising efforts. CDPs connect customer data from numerous sources, such as e-commerce websites, to create a 360-degree view of their profile. Third-party tools can then use these customer profiles for marketing automation tools to execute and...
Copy link
Powered by Social Snap

Enter your business email ID to receive daily news and analysis that marketers thrive on.

Subscribe

Please select "By submitting your email address you agree to our Terms of Use and Privacy Policy" option.

Email field is required to subscribe..

Get Widget