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Loyalty-Programs
Introduction to Customer Loyalty Programs Today's digital consumers are significantly more discerning, aware of what they desire, and intolerant of poor customer service. Therefore, the retailers are in the driver's seat: it is up to them to determine what their customers want, what will make them happy, and what will keep them returning for more. Marketers across all industries rely heavily...
Top 10 Ways How Marketing Automation Can Help E-Commerce Businesses in the Middle East
The Middle East has one of the youngest populations in the world. More than 28% of the Middle East's massive population of 108 million people are between the ages of 15 and 29. This is highly common in Egypt, Iraq, Lebanon, Morocco, Oman, Tunisia, Jordan, Algeria, and Saudi Arabia, where almost 20% of the population is between the ages...
Role of Native Advertisement in Paid Marketing Strategy
Technology has altered the way consumers discover, assess, and purchase goods and services, ultimately elevating the significance of digital marketing. Today, companies are using digital marketing techniques to make the consumer aware of their product, customer acquisition, and increase their product's reach to various market segments. Introduction to Native Advertising Advertising a product and its information using ads on publisher's websites...
Arabic email marketing is not only popular in the Arab world, but it's also growing in popularity in other parts of the world. If you're looking to engage your customers in a personal way, email marketing is the way to go. Email is one of the oldest digital communication channels and one of the most effective digital marketing strategies....
Top 10 Email Marketing Tools in the Middle East
Importance of Email Marketing in Middle East: Email is among the most traditional digital communication methods, but it's also one of the best digital marketing techniques available. Email marketing is the most lucrative and economical direct marketing method with an average return on investment. Businesses can update their clients' contact lists about new products, sales, and other information using email marketing,...
Top10 CRM Tools In Middle East
Due to its various government policies and encouragement of the private sector, the Middle Eastern region attracts many enterprises and brands worldwide each year. The Middle East has seen a substantial increase in the requirement for cloud CRM management for small and enterprise-level businesses. The benefits of a CRM system go beyond managing a business and the connections closely tied...
Cyber Kill Chain Model
What is The Cyber Kill Chain Framework? What are its stages? Cyber Kill Chain is a seven stage cyber-attack process and in turn, a defence model used in the identification and prevention of cyber-attacks on a computer network. This framework was first developed by the team at Lockheed Martin using the military attack models. The Cyber Kill Chain model is the...
Endpoint Detection and Response System
In this article, we discuss the current cybersecurity ecosphere in the Middle-East region and delve into Endpoint Detection and Response technology. We will also cover the major Endpoint Security providers in the Middle East. An April/May 2017 Cybersecurity Development Indicator (CDI) report by research firm Gartner outlines emerging cyber-attack trends, key technology issues observed worldwide and regional developments in cybersecurity-related...
Micro-Mobility Technology in 2022
Micro-mobility technology encompasses a wide range of transportation options that are lightweight and afford short trips. Not only is this technology eco-friendly, it is also affordable and provides accessibility to people who would not be able to use regular modes of transportation. The growth of micro-mobility is a reflection of the growing trend of sustainable living. There are several...
Business Automation Industry
The market for corporate automation shows no signs of slowing down. According to Gartner, the integration/automation industry will increase by $32 billion by the end of 2025, nearly tripling in size in only five years. Perkuto was one of over 2,000 registrants from around the world who attended the Workato partner kickoff event last month. We learned about Workato's product...

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