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Cyber Kill Chain Model
What is The Cyber Kill Chain Framework? What are its stages? Cyber Kill Chain is a seven stage cyber-attack process and in turn, a defence model used in the identification and prevention of cyber-attacks on a computer network. This framework was first developed by the team at Lockheed Martin using the military attack models. The Cyber Kill Chain model is the...
Endpoint Detection and Response System
In this article, we discuss the current cybersecurity ecosphere in the Middle-East region and delve into Endpoint Detection and Response technology. We will also cover the major Endpoint Security providers in the Middle East. An April/May 2017 Cybersecurity Development Indicator (CDI) report by research firm Gartner outlines emerging cyber-attack trends, key technology issues observed worldwide and regional developments in cybersecurity-related...
Micro-Mobility Technology in 2022
Micro-mobility technology encompasses a wide range of transportation options that are lightweight and afford short trips. Not only is this technology eco-friendly, it is also affordable and provides accessibility to people who would not be able to use regular modes of transportation. The growth of micro-mobility is a reflection of the growing trend of sustainable living. There are several...
Business Automation Industry
The market for corporate automation shows no signs of slowing down. According to Gartner, the integration/automation industry will increase by $32 billion by the end of 2025, nearly tripling in size in only five years. Perkuto was one of over 2,000 registrants from around the world who attended the Workato partner kickoff event last month. We learned about Workato's product...
In a world first — an automated operating system for businesses to automate their marketing operations and lead scoring — SaaS startup Metadata has raised $40 million in Series B funding led by existing investor Andreessen Horowitz (a16z) with participation from Pritzker Group Venture Capital's Marshall Goldsmith as well as Technology Crossover Ventures, Kleiner Perkins Caufield & Byers and...
Data Breach
As we spend more time online than ever before, the risks of cybercrime – for organizations, individuals, and governments alike – are increasing dramatically. A data breach can inflict terrible damage on a business. It can cost millions of dollars in damages. It can damage a brand. It can leave customers feeling violated and disillusioned. Data breaches affect businesses at a...
Plagiarism - Content Marketing
Plagiarism is a major red flag to watch out for in content marketing. While most marketers don't want to plagiarize, they sometimes do it unintentionally, particularly when connecting to or referencing rivals' work. If you fail to credit your sources, fail to specify that a phrase or paragraph contains a quotation, or make an error in your paraphrasing, you've committed...
data-driven marketing
Marketing strategies are becoming smarter and more efficient—all thanks to data. In fact, a study by eConsultancy and Adobe revealed that data-driven marketing has become a top priority for 55% of marketers. This is because it helps with segmenting and targeting their audiences. So, it’s no surprise that 45% of brands already have data-driven marketing strategies in place, while...
Marketing automation
Marketing buzzwords are those trendy terms that get heavily thrown around today and then eventually lose relevance tomorrow. However, the importance of certain buzzwords can grow over time, even at an exponential rate. Marketing automation is one such term that has outlasted other previously reliable jargon, such as “synergy” and “paradigm shift”— and with good reason. Read on to...
A Review of Top 5 Private Cloud Service Providers
An on-demand service made available to users through the internet from a cloud computing provider’s servers and not from a company’s on-premises servers is termed a cloud service. Cloud services include, backup solutions, online data storage, hosted office suites, web-based email services, document collaboration services, manager technical support services, and database processing. For this review, we have taken into consideration...

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