Home Blog
DATA MANAGMENT PLATFORM
To begin with, a data management platform (DMP) is a technological platform that collects and manages data from multiple sources. Brands leverage DMPs in their digital marketing campaigns by creating audience segments for targeting with precision. Other than this, DMPs enable marketers to send personalized messages to individuals by analyzing each profile, which results in increased sales and better...
DSP, brands need to consider and understand the targets
A demand side platform (DSP) is a software tool that enables brands involved in digital advertising inventory buying to manage multiple data exchange and ad-exchange accounts through a single interface. DSPs are necessary for businesses in the programmatic ad buying process as they interact with the supply-side platforms (publishers) via the real-time bidding, purchasing, and selling of ads. To choose...
HOW TO CHOOSE THE RIGHT CDP (CUSTOMER DATA PLATFORM)
A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can be activated on various platforms and media networks by marketing companies for the purpose of advertising.” A CDP enables access, analysis, and action on every single detail that an organization knows about a customer. This...
Steps to Implement Social Selling
Are you frustrated with the traditional sales model of cold calling, sales demos, and lead qualification? Maybe you think it’s high time this process of lead generation and sales transformed, maybe you think it needs to be changed altogether. After all, this method has been in use since time immemorial, and shouldn’t we as humans of the 21st-century look...
Interactive marketing (IM) is a one-to-one marketing method
Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is also known as trigger-based or event-based marketing. The target audience is more likely to focus on this type of advertising as it is interactive and usually goes unperceived as a marketing effort. It engages people...
ACCOUNT BASED MARKETING
Account-based marketing (ABM) is a unique marketing method in which brands focus their marketing communication on a select few high-value accounts or prospects. It places significant importance on a few large accounts that hold tremendous potential to add to a company’s bottom line. ABM necessitates highly targeted messaging to these individuals as a result of their revenue potential and...
The Role of Brand Positioning in Competitive Markets
When potential customers think about a product, why do you think a specific brand name comes to their minds before all others? Why do customers prefer one brand to another when the final product is the same? One could argue saying the packaging was attractive, but if we're to be completely honest, the packaging is a secondary factor. It all...
What Is Institutional Advertising
Have you ever seen those advertisements that don't seem to be advertising any product or service in particular? Or those video clips from brands doing the rounds on TV these days show their concern for the ongoing Coronavirus pandemic? Some make you wonder why a brand would spend money to put out such an advertisement, and some seem pointless,...
Experience Customer Loyalty With Experiential Marketing
Every business strives for its customers to turn into brand loyalists and remain lifetime customers. To establish brand loyalty, brands need to prove to their customers time and time again that they provide the best product/ service that is available in the market. While this method seems a little tedious, there is another that delivers the same brand loyalty,...
Introduction to the Ansoff Matrix
Successful business owners understand that, in the long term, they cannot stick with a single mode of business if their organization is to grow. Even when the market is going well, brands need to look for new ways to increase profits and reach new customers. The distinct options available are developing new products, or opening up new markets, among others....
Copy link
Powered by Social Snap