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Pillar Pages, Their Types, How They Contribute to Your SEO and More
Search Engine Optimization (SEO) is a dynamic process, and marketers need to stay abreast of the changes that take place in this process to accordingly adjust their content and strategies. SEO has gradually changed from focusing on keywords to topics, which is a result of the evolving nature of search queries and the methods in which people 'ask' search...
In today's tech-enabled world, the amount of data generated is simply overwhelming for most organizations, and it is impossible for professionals to make use of manual, survey-based approaches to stay on top of an ever-changing sea of data. Organizations frequently purchase data from third parties to enhance the profiles of their existing customers and add to the information about...
Consumers are more likely to make a purchasing decision based upon recommendations from family, friends, acquaintances, or someone on the internet who is an existing customer than from brands. This is the main reason brands actively look out for user-generated content on social media. What Is User-Generated Content? User-generated content (UGC) comprises any content developed by the users and consumers about...
Lead Generation — The Lead Lifecycle and Types of Leads
To better understand lead generation, let's start off with understanding what a lead is or what qualifies as one. A lead is a prospect that has indicated an interest in a product or service in some particular way. Leads generally receive a call or an email from a company after initiating communication themselves. For instance, an individual who may have...
Data Enrichment Tools — Key Requirements, Top Tools and More
The sheer amount of data that companies these days collect mandates the need for 'clean' data that can be put to efficient use. To gain valuable insights from existing data, and boost performance and sales, business must have relevant, accurate and up-to-date data. Business follow process such as data enrichment and data cleaning in modern data-driven world. What Is Data...
Elon Musk’s Neuralink Could Start Planting Computing Chips in Humans by the End of 2021
Tesla and SpaceX CEO Elon Musk said Monday that his neurotechnology company Neuralink could kick off human trials by the end of 2021 if “things go well.” The San Francisco Bay Area-based company co-founded by Elon Musk in 2016 is aiming to create brain-to-machine interfaces by implanting a computer chip in the human brain. The outcome would be to help...
Hyundai, Kia Deny They’re Collaborating with Apple on EV Project
South Korean automobile manufacturer Hyundai and its subsidiary Kia on Monday disagreed it is in discussion with Apple on a project involving self-driving electric vehicles (EV), following a month of its confirmation with the tech giant, sending its shares plunging. Hyundai and Kia have been in talks with several organizations on the self-driving electric car project, but haven’t decided on...
Building Trust in Customers After a Pandemic
The Coronavirus pandemic (COVID-19) has brought about radical changes in the way businesses work and maintain relationships with their customers. This pandemic changed things overnight, and companies felt an immediate impact daily. At times like these, brands need to maintain customer trust. The pandemic has forced businesses to maintain relationships with consumers as their processes have severely been affected. Even...
Google-workspace-logo
Google has launched the Google workplace couple of days back, which essentially is a new umbrella name that houses its productivity applications. What's interesting about this rebrand is that Google also provided an update to Gmail's classic red envelope logo. As many would point out, and rightly so, Google Workspace is a complete rebrand and repositioning of G Suite. So,...
GOOGLE-INTRODUCES-AD-BUYING-TOOLS
Logo as seen on the Google Google recently introduced product updates to the Google Ads buying platform focused on real-time insights and machine learning. These new product updates are specifically intended to simplify processes across its many properties. While advertisers often purchase these Google properties, including the likes of YouTube, display ads, and search, there hasn't been a simple way...
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