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Business Automation Industry
The market for corporate automation shows no signs of slowing down. According to Gartner, the integration/automation industry will increase by $32 billion by the end of 2025, nearly tripling in size in only five years. Perkuto was one of over 2,000 registrants from around the world who attended the Workato partner kickoff event last month. We learned about Workato's product...
In a world first — an automated operating system for businesses to automate their marketing operations and lead scoring — SaaS startup Metadata has raised $40 million in Series B funding led by existing investor Andreessen Horowitz (a16z) with participation from Pritzker Group Venture Capital's Marshall Goldsmith as well as Technology Crossover Ventures, Kleiner Perkins Caufield & Byers and...
Data Breach
As we spend more time online than ever before, the risks of cybercrime – for organizations, individuals, and governments alike – are increasing dramatically. A data breach can inflict terrible damage on a business. It can cost millions of dollars in damages. It can damage a brand. It can leave customers feeling violated and disillusioned. Data breaches affect businesses at a...
Plagiarism - Content Marketing
Plagiarism is a major red flag to watch out for in content marketing. While most marketers don't want to plagiarize, they sometimes do it unintentionally, particularly when connecting to or referencing rivals' work. If you fail to credit your sources, fail to specify that a phrase or paragraph contains a quotation, or make an error in your paraphrasing, you've committed...
data-driven marketing
Marketing strategies are becoming smarter and more efficient—all thanks to data. In fact, a study by eConsultancy and Adobe revealed that data-driven marketing has become a top priority for 55% of marketers. This is because it helps with segmenting and targeting their audiences. So, it’s no surprise that 45% of brands already have data-driven marketing strategies in place, while...
Marketing automation
Marketing buzzwords are those trendy terms that get heavily thrown around today and then eventually lose relevance tomorrow. However, the importance of certain buzzwords can grow over time, even at an exponential rate. Marketing automation is one such term that has outlasted other previously reliable jargon, such as “synergy” and “paradigm shift”— and with good reason. Read on to...
A Review of Top 5 Private Cloud Service Providers
An on-demand service made available to users through the internet from a cloud computing provider’s servers and not from a company’s on-premises servers is termed a cloud service. Cloud services include, backup solutions, online data storage, hosted office suites, web-based email services, document collaboration services, manager technical support services, and database processing. For this review, we have taken into consideration...
Paid Media Advertising Platforms Other Than Google and Facebook
Paid media advertising platforms such as Google and Facebook are the most popular advertising platforms today, with over 3 million businesses advertising on Facebook and 1.5 businesses on Google AdWords. However, these two giants bagging the majority does not mean that marketers shouldn't utilize other advertisement networks. It is helpful for marketers competing against pole position in the same...
Marketing to Micro-Moments in 2021—A Marketer’s Guide
Marketing to micro-moments is the new technological advances with smartphone adoption that have made it easier than ever for customers to make decisions faster than before. This change in customer behavior has resulted in the advent of a new marketing type: micro-moments marketing. What Are Micro-Moments? Micro-moments are moments when users reflexively use a device, such as a smartphone or a...
Direct-to-Consumer — The 21st Century’s Go-To Marketing Model
Ever wonder how any product these days gets delivered from the manufacturer’s facility, straight to your doorstep? People no longer need to visit physical stores to look for a product and try it. Today’s population, mostly (but not always) the younger generation, feel the increasing need to order and try products online. Why is that? Why did traditional in-store...

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