Arabic email marketing is not only popular in the Arab world, but it's also growing in popularity in other parts of the world. If you're looking to engage your customers in a personal way, email marketing is the way to go. Email is one of the oldest digital communication channels and one of the most effective digital marketing strategies....
Importance of Email Marketing in Middle East:
Email is among the most traditional digital communication methods, but it's also one of the best digital marketing techniques available. Email marketing is the most lucrative and economical direct marketing method with an average return on investment.
Businesses can update their clients' contact lists about new products, sales, and other information using email marketing,...
Due to its various government policies and encouragement of the private sector, the Middle Eastern region attracts many enterprises and brands worldwide each year. The Middle East has seen a substantial increase in the requirement for cloud CRM management for small and enterprise-level businesses.
The benefits of a CRM system go beyond managing a business and the connections closely tied...
What is The Cyber Kill Chain Framework? What are its stages?
Cyber Kill Chain is a seven stage cyber-attack process and in turn, a defence model used in the identification and prevention of cyber-attacks on a computer network. This framework was first developed by the team at Lockheed Martin using the military attack models.
The Cyber Kill Chain model is the...
In this article, we discuss the current cybersecurity ecosphere in the Middle-East region and delve into Endpoint Detection and Response technology. We will also cover the major Endpoint Security providers in the Middle East.
An April/May 2017 Cybersecurity Development Indicator (CDI) report by research firm Gartner outlines emerging cyber-attack trends, key technology issues observed worldwide and regional developments in cybersecurity-related...
Micro-mobility technology encompasses a wide range of transportation options that are lightweight and afford short trips. Not only is this technology eco-friendly, it is also affordable and provides accessibility to people who would not be able to use regular modes of transportation. The growth of micro-mobility is a reflection of the growing trend of sustainable living. There are several...
The market for corporate automation shows no signs of slowing down. According to Gartner, the integration/automation industry will increase by $32 billion by the end of 2025, nearly tripling in size in only five years.
Perkuto was one of over 2,000 registrants from around the world who attended the Workato partner kickoff event last month. We learned about Workato's product...
In a world first — an automated operating system for businesses to automate their marketing operations and lead scoring — SaaS startup Metadata has raised $40 million in Series B funding led by existing investor Andreessen Horowitz (a16z) with participation from Pritzker Group Venture Capital's Marshall Goldsmith as well as Technology Crossover Ventures, Kleiner Perkins Caufield & Byers and...
As we spend more time online than ever before, the risks of cybercrime – for organizations, individuals, and governments alike – are increasing dramatically.
A data breach can inflict terrible damage on a business. It can cost millions of dollars in damages. It can damage a brand. It can leave customers feeling violated and disillusioned.
Data breaches affect businesses at a...
Plagiarism is a major red flag to watch out for in content marketing. While most marketers don't want to plagiarize, they sometimes do it unintentionally, particularly when connecting to or referencing rivals' work.
If you fail to credit your sources, fail to specify that a phrase or paragraph contains a quotation, or make an error in your paraphrasing, you've committed...