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Viral Marketing
The Stunt That Went Viral Image as seen on the paddypower Paddy Power, a leading sports betting operator, caught the attention of many with their most recent marketing stunt. While the English Premier League club, Manchester United, had to bear the brunt, this offline regional marketing attempt worked well to improve brand awareness for Paddy Power, a well-established brand in...
Samsung-launches
Image as seen on the Samsung Samsung has teamed up with Max Whitlock, an Olympic gold medal winner, to launch their new perfume aimed at capturing the essence of fresh laundry. The new campaign by Samsung takes a cheeky dig at traditional perfume advertisements. It emulates some of the most famous ads by showcasing some of the British athletes' impressive...
Simon Hewlett, International Marketing Head, Set to Leave Universal in 2021
Image as seen on the HollywoodReporter Simon Hewlett, president of international marketing, Universal Pictures, is set to leave the company in 2021. The reason for the announcement, it is understood, is integrating the studio's U.S. and international leadership in Los Angeles. Despite Universal hoping for Hewlett’s relocation, he chose to stay put in the U.K. Meanwhile, Hewlett's marketing group boasts of...
Mother Samsung onions
Image as seen on the TheStable The electronics and appliances giant, Samsung is often the talking point of the masses and rightly so! The marketing campaigns brought about by the tech leader are pieces of scientific masterclasses. Amongst the most notable recent campaigns are The Galaxy 11 and the Bandersnatch-style Samsung Galaxy Note 10 Instagram adventure. Samsung looks to add...
TikTok Massive Growth in Europe
The coronavirus pandemic effects have been devastating for many organizations, which resulted in mass layoffs, massive pay cuts, cost-cutting, and even complete company shutdowns in some extreme cases. However, not all businesses have necessarily suffered during the lockdown period. Upcoming social media platform TikTok has been registering tremendous growth, especially across western Europe. This is largely because populations have...
YouTube Select Launch
Logo as seen on the YouTube Select YouTube has launched the content solution for advertisers and brands in the U.K., which helps them reach audiences through content that is relevant to them. This new ad format by YouTube is known as YouTube Select. It enables brands to choose from lineups that are readymade, where each represents the best of YouTube's...
Customer Lifetime Value (CLV) and How to Increase and Calculate It
The first time you hear about it, customer lifetime value (also abbreviated as CLV, CLTV, LCV, or LTV marketing) might not come across as a vital metric. Failure to calculate, however, can put your brand lightyears behind your competitors. CLV enables brands to understand how they fare with their audience, how much their customers appreciate their offerings, and what...
What Is Predictive Marketing
In today's technologically advanced world, predicting customers' next steps for brands is no more a novel tactic. It would be great to know which contact lists are worth buying before buying them or speeding sales cycles by empowering sales representatives to work efficiently and more productively. Predictive marketing is growing in popularity and has never been more possible. What Is...
What Is Zero-Dollar Marketing? Strategy, Case Study, and Examples
Today, it is easier than ever before for brands to market their products and services or themselves in ways that incur zero to little cost. With the internet's aid, marketers have discovered solutions to effectively market their products without paying a large amount for it. Unlike the times where mainstream marketing mediums were print media, television advertisements, and out-of-home...
What is Marketing Intelligence? Aspects, Benefits, Methodologies
Many people confuse marketing intelligence with business intelligence; however, they are not the same. Business intelligence generally focuses on internal factors such as billing rates, processes, and headcount, among others. In contrast, marketing intelligence collects data externally, which provides companies with a holistic view of the entire market and not just your company. Incorporating these two intelligence bits provides...
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