Consumers are more likely to make a purchasing decision based upon recommendations from family, friends, acquaintances, or someone on the internet who is an existing customer than from brands. This is the main reason brands actively look out for user-generated content on social media.
What Is User-Generated Content?
User-generated content (UGC) comprises any content developed by the users and consumers about...
To better understand lead generation, let's start off with understanding what a lead is or what qualifies as one. A lead is a prospect that has indicated an interest in a product or service in some particular way. Leads generally receive a call or an email from a company after initiating communication themselves.
For instance, an individual who may have...
The sheer amount of data that companies these days collect mandates the need for 'clean' data that can be put to efficient use. To gain valuable insights from existing data, and boost performance and sales, business must have relevant, accurate and up-to-date data. Business follow process such as data enrichment and data cleaning in modern data-driven world.
What Is Data...
Tesla and SpaceX CEO Elon Musk said Monday that his neurotechnology company Neuralink could kick off human trials by the end of 2021 if “things go well.” The San Francisco Bay Area-based company co-founded by Elon Musk in 2016 is aiming to create brain-to-machine interfaces by implanting a computer chip in the human brain.
The outcome would be to help...
South Korean automobile manufacturer Hyundai and its subsidiary Kia on Monday disagreed it is in discussion with Apple on a project involving self-driving electric vehicles (EV), following a month of its confirmation with the tech giant, sending its shares plunging.
Hyundai and Kia have been in talks with several organizations on the self-driving electric car project, but haven’t decided on...
The Coronavirus pandemic (COVID-19) has brought about radical changes in the way businesses work and maintain relationships with their customers. This pandemic changed things overnight, and companies felt an immediate impact daily. At times like these, brands need to maintain customer trust.
The pandemic has forced businesses to maintain relationships with consumers as their processes have severely been affected. Even...
Google has launched the Google workplace couple of days back, which essentially is a new umbrella name that houses its productivity applications. What's interesting about this rebrand is that Google also provided an update to Gmail's classic red envelope logo.
As many would point out, and rightly so, Google Workspace is a complete rebrand and repositioning of G Suite. So,...
Logo as seen on the Google
Google recently introduced product updates to the Google Ads buying platform focused on real-time insights and machine learning. These new product updates are specifically intended to simplify processes across its many properties. While advertisers often purchase these Google properties, including the likes of YouTube, display ads, and search, there hasn't been a simple way...
The Stunt That Went Viral Image as seen on the paddypower
Paddy Power, a leading sports betting operator, caught the attention of many with their most recent marketing stunt. While the English Premier League club, Manchester United, had to bear the brunt, this offline regional marketing attempt worked well to improve brand awareness for Paddy Power, a well-established brand in...
Image as seen on the Samsung
Samsung has teamed up with Max Whitlock, an Olympic gold medal winner, to launch their new perfume aimed at capturing the essence of fresh laundry. The new campaign by Samsung takes a cheeky dig at traditional perfume advertisements. It emulates some of the most famous ads by showcasing some of the British athletes' impressive...