Paid media advertising platforms such as Google and Facebook are the most popular advertising platforms today, with over 3 million businesses advertising on Facebook and 1.5 businesses on Google AdWords. However, these two giants bagging the majority does not mean that marketers shouldn't utilize other advertisement networks. It is helpful for marketers competing against pole position in the same...
Marketing to micro-moments is the new technological advances with smartphone adoption that have made it easier than ever for customers to make decisions faster than before. This change in customer behavior has resulted in the advent of a new marketing type: micro-moments marketing.
What Are Micro-Moments?
Micro-moments are moments when users reflexively use a device, such as a smartphone or a...
Ever wonder how any product these days gets delivered from the manufacturer’s facility, straight to your doorstep? People no longer need to visit physical stores to look for a product and try it. Today’s population, mostly (but not always) the younger generation, feel the increasing need to order and try products online. Why is that? Why did traditional in-store...
Marketers are constantly on the lookout for new and upcoming advertisement platforms. CTV and OTT are relatively new advertising platforms, and marketers have just begun their foray into this type of advertisement. For marketers, connected TV proves to be an innovative method of reaching a unique and new target audience. Contrary to popular belief, this target audience comprises different...
Marketers and content creators are increasingly focusing to improve their SEO. Search engines constantly update their SEO algorithms and techniques to provide a better user experience. Search engines provide solutions to user’s problems or answers to user’s questions. However, the users are usually provided with more than one answer/result to their searches or questions.
Search engines are in dire need...
The power of video advertising can be traced back to 1941. Bulova, a watch company based out of New York, aired the first-ever video during a baseball game. Television did pedal the market for video advertising, but the real game-changer was the internet.
Our world is confined within the digital boundaries of social media. Against the backdrop of the declining...
Top 20 Search Engine Alternatives Really Need of time? Well, when people talk about search engines, Google is the first thing that pops up in anyone's mind. If you would ask someone to define a search engine, they would most probably reply with "Google." And rightly so. Google enjoys 87% of the global market share in terms of search...
Cloud-based technology is increasingly being adopted by multiple companies. The number of organizations turning toward data as a service (DaaS), as a solution for data management, integration, analytics, and storage to update their infrastructure and manage workloads, has increased considerably. Companies can improve the reliability and integrity of their data, reduce time-to-insight, and enhance the agility of data workloads...
Search Engine Optimization (SEO) is a dynamic process, and marketers need to stay abreast of the changes that take place in this process to accordingly adjust their content and strategies. SEO has gradually changed from focusing on keywords to topics, which is a result of the evolving nature of search queries and the methods in which people 'ask' search...
In today's tech-enabled world, the amount of data generated is simply overwhelming for most organizations, and it is impossible for professionals to make use of manual, survey-based approaches to stay on top of an ever-changing sea of data. Organizations frequently purchase data from third parties to enhance the profiles of their existing customers and add to the information about...