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Connected TV (CTV) Advertising — the Current Advertising Hotspot
Marketers are constantly on the lookout for new and upcoming advertisement platforms. CTV and OTT are relatively new advertising platforms, and marketers have just begun their foray into this type of advertisement. For marketers, connected TV proves to be an innovative method of reaching a unique and new target audience. Contrary to popular belief, this target audience comprises different...
Answer Engine Optimization (AEO) to Replace Search Engine Optimization (SEO)
Marketers and content creators are increasingly focusing to improve their SEO. Search engines constantly update their SEO algorithms and techniques to provide a better user experience. Search engines provide solutions to user’s problems or answers to user’s questions. However, the users are usually provided with more than one answer/result to their searches or questions. Search engines are in dire need...
Cracking Video Engagement and How to Measure it
The power of video advertising can be traced back to 1941. Bulova, a watch company based out of New York, aired the first-ever video during a baseball game. Television did pedal the market for video advertising, but the real game-changer was the internet. Our world is confined within the digital boundaries of social media. Against the backdrop of the declining...
Top 20 Search Engine Alternative
Top 20 Search Engine Alternatives Really Need of time? Well, when people talk about search engines, Google is the first thing that pops up in anyone's mind. If you would ask someone to define a search engine, they would most probably reply with "Google." And rightly so. Google enjoys 87% of the global market share in terms of search...
Data as a Service (DaaS) — What It Is and Why Businesses Need It Now More Than Ever
Cloud-based technology is increasingly being adopted by multiple companies. The number of organizations turning toward data as a service (DaaS), as a solution for data management, integration, analytics, and storage to update their infrastructure and manage workloads, has increased considerably. Companies can improve the reliability and integrity of their data, reduce time-to-insight, and enhance the agility of data workloads...
Pillar Pages, Their Types, How They Contribute to Your SEO and More
Search Engine Optimization (SEO) is a dynamic process, and marketers need to stay abreast of the changes that take place in this process to accordingly adjust their content and strategies. SEO has gradually changed from focusing on keywords to topics, which is a result of the evolving nature of search queries and the methods in which people 'ask' search...
In today's tech-enabled world, the amount of data generated is simply overwhelming for most organizations, and it is impossible for professionals to make use of manual, survey-based approaches to stay on top of an ever-changing sea of data. Organizations frequently purchase data from third parties to enhance the profiles of their existing customers and add to the information about...
Consumers are more likely to make a purchasing decision based upon recommendations from family, friends, acquaintances, or someone on the internet who is an existing customer than from brands. This is the main reason brands actively look out for user-generated content on social media. What Is User-Generated Content? User-generated content (UGC) comprises any content developed by the users and consumers about...
Lead Generation — The Lead Lifecycle and Types of Leads
To better understand lead generation, let's start off with understanding what a lead is or what qualifies as one. A lead is a prospect that has indicated an interest in a product or service in some particular way. Leads generally receive a call or an email from a company after initiating communication themselves. For instance, an individual who may have...
Data Enrichment Tools — Key Requirements, Top Tools and More
The sheer amount of data that companies these days collect mandates the need for 'clean' data that can be put to efficient use. To gain valuable insights from existing data, and boost performance and sales, business must have relevant, accurate and up-to-date data. Business follow process such as data enrichment and data cleaning in modern data-driven world. What Is Data...

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