Tesla and SpaceX CEO Elon Musk said Monday that his neurotechnology company Neuralink could kick off human trials by the end of 2021 if “things go well.” The San Francisco Bay Area-based company co-founded by Elon Musk in 2016 is aiming to create brain-to-machine interfaces by implanting a computer chip in the human brain.
The outcome would be to help...
South Korean automobile manufacturer Hyundai and its subsidiary Kia on Monday disagreed it is in discussion with Apple on a project involving self-driving electric vehicles (EV), following a month of its confirmation with the tech giant, sending its shares plunging.
Hyundai and Kia have been in talks with several organizations on the self-driving electric car project, but haven’t decided on...
The Coronavirus pandemic (COVID-19) has brought about radical changes in the way businesses work and maintain relationships with their customers. This pandemic changed things overnight, and companies felt an immediate impact daily. At times like these, brands need to maintain customer trust.
The pandemic has forced businesses to maintain relationships with consumers as their processes have severely been affected. Even...
Google has launched the Google workplace couple of days back, which essentially is a new umbrella name that houses its productivity applications. What's interesting about this rebrand is that Google also provided an update to Gmail's classic red envelope logo.
As many would point out, and rightly so, Google Workspace is a complete rebrand and repositioning of G Suite. So,...
Logo as seen on the Google
Google recently introduced product updates to the Google Ads buying platform focused on real-time insights and machine learning. These new product updates are specifically intended to simplify processes across its many properties. While advertisers often purchase these Google properties, including the likes of YouTube, display ads, and search, there hasn't been a simple way...
The Stunt That Went Viral Image as seen on the paddypower
Paddy Power, a leading sports betting operator, caught the attention of many with their most recent marketing stunt. While the English Premier League club, Manchester United, had to bear the brunt, this offline regional marketing attempt worked well to improve brand awareness for Paddy Power, a well-established brand in...
Image as seen on the Samsung
Samsung has teamed up with Max Whitlock, an Olympic gold medal winner, to launch their new perfume aimed at capturing the essence of fresh laundry. The new campaign by Samsung takes a cheeky dig at traditional perfume advertisements. It emulates some of the most famous ads by showcasing some of the British athletes' impressive...
Image as seen on the HollywoodReporter
Simon Hewlett, president of international marketing, Universal Pictures, is set to leave the company in 2021. The reason for the announcement, it is understood, is integrating the studio's U.S. and international leadership in Los Angeles. Despite Universal hoping for Hewlett’s relocation, he chose to stay put in the U.K.
Meanwhile, Hewlett's marketing group boasts of...
Image as seen on the TheStable
The electronics and appliances giant, Samsung is often the talking point of the masses and rightly so! The marketing campaigns brought about by the tech leader are pieces of scientific masterclasses. Amongst the most notable recent campaigns are The Galaxy 11 and the Bandersnatch-style Samsung Galaxy Note 10 Instagram adventure. Samsung looks to add...
The coronavirus pandemic effects have been devastating for many organizations, which resulted in mass layoffs, massive pay cuts, cost-cutting, and even complete company shutdowns in some extreme cases. However, not all businesses have necessarily suffered during the lockdown period. Upcoming social media platform TikTok has been registering tremendous growth, especially across western Europe. This is largely because populations have...