Customer data platforms (CDP) are software solutions that collect, unify, and create customer profiles utilized by different platforms and marketers to improve their advertising efforts. CDPs connect customer data from numerous sources, such as e-commerce websites, to create a 360-degree view of their profile. Third-party tools can then use these customer profiles for marketing automation tools to execute and...
Autonomous data platforms are data and analytics platforms that manage and optimize themselves buy leverage in artificial intelligence (AI) and machine learning (ML). These platforms self-manage and self-optimize by sending alerts, insights, and recommendations. They learn how to do better by watching users use the platform. It closely watches the type of queries users Run, which tables they use,...
In a world where smartphones, smart TVs, and even intelligent refrigerators are the new norm, smart advertising is forward. Consumers and targeted with personalized advertisements cater to their interests, requirements, and demographics, as opposed to ads that are irrelevant or not useful to them. Delivering this kind of customized experience requires digital marketing professionals to leverage the latest advertising...
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Facebook CMO, Antonio Lucio, who was responsible for the global consumer marketing organization, is stepping down from his position after two years to give himself some time for “diversity, inclusion, and equity.” In a Facebook post, Antonio makes clear his intention of helping advertising and marketing companies focus on enhancing their efforts in inclusion and...
During the last five months or so, shopping behavior has been quite erratic, which has acquired publishers to adapt to customers' purchasing whims. Hearst is a premium content creation company uniquely positioned to understand what people want and when they want it. Hearst boasts of a total brand reach of 13.8 million, with 1.3 million annual event attendees and...
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Facebook, yesterday, has made public its concern regarding a new software update from Apple, the iOS 14, which was announced in late June this year. In a statement, Facebook has said that, as an Ad Network, it could lose a large portion of its in-app advertisement revenue due to the new...
The COVID-19 pandemic has resulted in a massive spike in the usage and adoption of mobile commerce as it provides users with the flexibility and power to enhance and maximize businesses on the go. The best way for a B2B company to capture audiences and provide unmatched customer experience is by leveraging the mobile commerce industry. To stay ahead...
prREACH, a press release distribution service, and content marketing firm, has recently launched its new full-service content marketing system for local and e-commerce businesses. The all-new Brand Builder Program from prREACH comprises both written and video content and is designed tuna message enhance online visibility to gain substantial media exposure.
This program is specially developed for local, e-commerce, and Amazon...
Accenture has completed the acquisition of CreativeDrive, a global, tech-driven content production company that automates, scales, and signifies creative asset production. The terms of the transaction were not disclosed to the public as yet; this marks the 20th acquisition by Accenture in the year 2020.
According to Accenture Interactive CEO, Brian Whipple, “Speed is today’s currency, particularly as the COVID-19...
While we all watched the outbreak of COVID-19 impacting economies throughout the world and play havoc, the mobile app economy is another matter, as mobile app session times and installs saw dramatic increases and decreases varying across industries.
A global playbook published by MoEngage and AppFollow on how brands can rebuild and mostly bounce back to pre-crisis numbers, sustain or...