News - MartechLive

Samsung’s Unique “Inspired by a True Photo” Campaign

Image as seen on the TheStable The electronics and appliances giant, Samsung is often the talking point of the masses and rightly so! The marketing campaigns brought about by the…

admin October 12, 2020

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TikTok Records Massive Growth in Europe During the COVID-19 Pandemic

The coronavirus pandemic effects have been devastating for many organizations, which resulted in mass layoffs, massive pay cuts, cost-cutting, and even complete company shutdowns in some extreme cases. However, not…

admin October 12, 2020

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Antonio Lucio Steps Down as CMO of Facebook

Image as seen on Website. Facebook CMO, Antonio Lucio, who was responsible for the global consumer marketing organization, is stepping down from his position after two years to give himself…

admin September 1, 2020

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Hearst Records 322% Revenue Growth in the Second Quarter

During the last five months or so, shopping behavior has been quite erratic, which has acquired publishers to adapt to customers' purchasing whims. Hearst is a premium content creation company…

admin August 28, 2020

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Apple to transform In-App Advertising with iOS 14

Logo by Apple, Facebook, and Google as seen on Apple, Facebook Google. Facebook, yesterday, has made public its concern regarding a new software update from Apple, the iOS 14, which was announced in…

admin August 28, 2020

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InSync Launches B2BeCONNECT, a Mobile Commerce Application

The COVID-19 pandemic has resulted in a massive spike in the usage and adoption of mobile commerce as it provides users with the flexibility and power to enhance and maximize…

admin August 28, 2020

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prREACH Launches New Content Marketing System for Online Businesses

prREACH, a press release distribution service, and content marketing firm, has recently launched its new full-service content marketing system for local and e-commerce businesses. The all-new Brand Builder Program from…

admin August 24, 2020

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Accenture Completes Acquisition of Content Production Company, CreativeDrive

Accenture has completed the acquisition of CreativeDrive, a global, tech-driven content production company that automates, scales, and signifies creative asset production. The terms of the transaction were not disclosed to…

admin August 24, 2020

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Google Warns Australian Users of Termination of Free Service Over Possible New Governmental Legislation

Logo by Google as seen on Website. The Australian Competition and Consumer Commission (ACCC) has recently published a draft that addresses "acute bargaining power imbalances" between Tech Giants, Facebook and…

admin August 18, 2020

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TikTok and New York Yankees Enter Into 3-Year Deal

Logo by Tiktok as seen on the Website. TikTok has entered a three-year deal with the New York Yankees. To build a deeper connection between baseball fans and the game,…

admin August 18, 2020