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About Saniya Chipolkar
Posted inNews

Simon Hewlett, International Marketing Head, Set to Leave Universal in 2021

Image as seen on the HollywoodReporter Simon Hewlett, president of international marketing, Universal Pictures, is set to leave the company in 2021. The reason for the announcement, it is understood,…
Posted by Saniya Chipolkar October 12, 2020
Posted inNews

Paddy Power’s Viral Offline, Regional Marketing Stunt

The Stunt That Went Viral Image as seen on the paddypower Paddy Power, a leading sports betting operator, caught the attention of many with their most recent marketing stunt. While…
Posted by Saniya Chipolkar October 12, 2020
Posted inUncategorized

Google Brings in New Ad Buying Tools to Simplify Campaigns

Logo as seen on the Google Google recently introduced product updates to the Google Ads buying platform focused on real-time insights and machine learning. These new product updates are specifically…
Posted by Saniya Chipolkar October 12, 2020
Posted inNews

Google Announces Google Workspace; Gives Gmail a New Look

Google has launched the Google workplace couple of days back, which essentially is a new umbrella name that houses its productivity applications. What's interesting about this rebrand is that Google…
Posted by Saniya Chipolkar October 12, 2020
Posted inNews

Samsung Teams Up with Olympian, Max Whitlock, to Launch New Fragrance

Image as seen on the Samsung Samsung has teamed up with Max Whitlock, an Olympic gold medal winner, to launch their new perfume aimed at capturing the essence of fresh…
Posted by Saniya Chipolkar October 12, 2020
Posted inUncategorized

Customer Lifetime Value (CLV) and How to Increase and Calculate It

The first time you hear about it, customer lifetime value (also abbreviated as CLV, CLTV, LCV, or LTV marketing) might not come across as a vital metric. Failure to calculate,…
Posted by Saniya Chipolkar October 9, 2020
Posted inUncategorized

What Is Predictive Marketing? Types, Working, Uses, Top Tools, and More

In today's technologically advanced world, predicting customers' next steps for brands is no more a novel tactic. It would be great to know which contact lists are worth buying before…
Posted by Saniya Chipolkar October 9, 2020
Posted inUncategorized

What Is Zero-Dollar Marketing? Strategy, Case Study, and Examples

Today, it is easier than ever before for brands to market their products and services or themselves in ways that incur zero to little cost. With the internet's aid, marketers…
Posted by Saniya Chipolkar October 5, 2020
Posted inUncategorized

What is Marketing Intelligence? Aspects, Benefits, Methodologies

Many people confuse marketing intelligence with business intelligence; however, they are not the same. Business intelligence generally focuses on internal factors such as billing rates, processes, and headcount, among others.…
Posted by Saniya Chipolkar September 28, 2020
Posted inGuides

The Marketer’s Guide to B2B LinkedIn Marketing in 2020

Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, among others, are already being used by brands as spaces for marketing themselves, their products, and their services. Along with…
Posted by Saniya Chipolkar September 16, 2020

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