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Top 5 Influencer Marketing Platforms catering to small businesses in 2025-01
Posted inAdvertising Strategy Content Strategy Digital Transformation

Top 5 Influencer Marketing Platforms catering to small businesses in 2025

Imagine this; you have just started out with your small perfume business. You have your inventory ready, perfumes prepared but finding influencers is becoming a tedious task. In today’s world…
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Posted by Armiya Mudarris October 7, 2025
Brand LLM and AI
Posted inContent Strategy Advertising Strategy Digital Transformation

Why should companies adopt Brand LLMs to enhance their workflow?

LLMs or Language Learning Models have already integrated into the daily working of businesses globally. Proper usage of this helps in streamlining workflow and optimizing existing resources to further increase…
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Posted by Armiya Mudarris October 3, 2025
Marketing Automation for B2B Tools Workflows and ROI
Posted inUncategorized

Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI

The New Era of B2B Marketing The B2B marketing landscape has undergone a radical transformation in recent years. Today’s B2B buyers are more informed, cautious, and digitally savvy than ever…
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Posted by Natasha Ghasi August 4, 2025
Cookieless marketing
Posted inArticles Content Strategy Uncategorized

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

With growing concerns about user privacy and the implementation of stronger data protection laws, such as the GDPR and CCPA, the digital advertising world is undergoing a significant transformation. One…
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Posted by Saniya Chipolkar July 18, 2025
Rise of Gen Z and Millennial B2B Buyers
Posted inArticles Content Strategy

The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

A huge shift is occurring in the B2B purchasing sector. Once viewed as the "next generation," Gen Z and Millennials are increasingly influencing corporate decisions across a wide range of…
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Posted by Saniya Chipolkar July 2, 2025
Modern B2B marketing martech stack with tools and platforms
Posted inArticles

B2B Marketing Is Changing: How Martech Is Rewriting the Rules

B2B marketing isn’t what it used to be. The days of cold calls, bulk email blasts, and endless PowerPoint decks are fading fast. In their place, we’re seeing data-driven funnels,…
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Posted by Natasha Ghasi June 25, 2025
Posted inUncategorized

4 benefits of why is Native Advertising Important for Paid Marketing?

Technology has altered the way consumers discover, assess, and purchase goods and services, ultimately elevating the significance of digital marketing. Today, companies are using digital marketing techniques to make the…
Posted by Saniya Chipolkar October 20, 2022
Posted inUncategorized

4 Important things you need to understand about effective email marketing in Arabic

Arabic email marketing is not only popular in the Arab world, but it's also growing in popularity in other parts of the world. If you're looking to engage your customers…
Posted by Saniya Chipolkar September 30, 2022
Posted inTools

Top 10 Email Marketing Tools for Middle East Region (UAE, Saudi Arabia , Kuwait , Oman Etc.)

Importance of Email Marketing in Middle East: Email is among the most traditional digital communication methods, but it's also one of the best digital marketing techniques available. Email marketing is…
Posted by Saniya Chipolkar September 29, 2022
Posted inUncategorized

Top 10 CRM (Customer Relationship Management) Tools In Middle East Region (UAE, Saudi, Qatar, Oman, Bahrain, Kuwait)

Due to its various government policies and encouragement of the private sector, the Middle Eastern region attracts many enterprises and brands worldwide each year. The Middle East has seen a…
Posted by Saniya Chipolkar September 27, 2022
Posted inUncategorized

The Cyber Kill Chain Model- How to protect your company from Cyber Attacks in 2022

What is The Cyber Kill Chain Framework? What are its stages? Cyber Kill Chain is a seven stage cyber-attack process and in turn, a defence model used in the identification…
Posted by Saniya Chipolkar April 20, 2022
Posted inUncategorized

How Important is Endpoint Detection and Response System for Organisations in the Middle East in 2022

In this article, we discuss the current cybersecurity ecosphere in the Middle-East region and delve into Endpoint Detection and Response technology. We will also cover the major Endpoint Security providers…
Posted by Saniya Chipolkar March 24, 2022
Posted inUncategorized

Shared Micro-Mobility Technology in 2022: How It Will Transform Cities Globally

Micro-mobility technology encompasses a wide range of transportation options that are lightweight and afford short trips. Not only is this technology eco-friendly, it is also affordable and provides accessibility to…
Posted by Saniya Chipolkar March 22, 2022
Posted inUncategorized

Why the Business Automation Industry is Poised to Explode

The market for corporate automation shows no signs of slowing down. According to Gartner, the integration/automation industry will increase by $32 billion by the end of 2025, nearly tripling in…
Posted by Saniya Chipolkar March 11, 2022
Posted inUncategorized

Metadata.io creates the first automated operating system for B2B marketing

In a world first — an automated operating system for businesses to automate their marketing operations and lead scoring — SaaS startup Metadata has raised $40 million in Series B…
Posted by Saniya Chipolkar March 9, 2022
Posted inMarketing Performance

The Impact of Data Breaches on Marketing Efforts

As we spend more time online than ever before, the risks of cybercrime – for organizations, individuals, and governments alike – are increasing dramatically. A data breach can inflict terrible…
Posted by Saniya Chipolkar February 19, 2022

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Recent Posts

  • Top 5 Influencer Marketing Platforms catering to small businesses in 2025
  • Why should companies adopt Brand LLMs to enhance their workflow?
  • Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI
  • How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?
  • The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

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Top 5 Influencer Marketing Platforms catering to small businesses in 2025-01
Posted inAdvertising Strategy Content Strategy Digital Transformation

Top 5 Influencer Marketing Platforms catering to small businesses in 2025

Posted by Armiya Mudarris October 7, 2025
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Posted inContent Strategy Advertising Strategy Digital Transformation

Why should companies adopt Brand LLMs to enhance their workflow?

Posted by Armiya Mudarris October 3, 2025
Marketing Automation for B2B Tools Workflows and ROI
Posted inUncategorized

Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI

Posted by Natasha Ghasi August 4, 2025
Cookieless marketing
Posted inArticles Content Strategy Uncategorized

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

Posted by Saniya Chipolkar July 18, 2025

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