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agile marketing
Posted inArticles

Why Agile Marketing is the Antidote to Content Fatigue

What is Agile Marketing? At its core, Agile Marketing is all about being adaptable. Whereas classical marketing looks at campaigns planned months in advance and executed over many months, Agile…
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Posted by Natasha Ghasi April 29, 2025
B2C Brands Turning Influencers into In-House Marketers
Posted inInteractive Marketing

How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

Business-to-consumer (B2C) brands are altering their marketing strategies in the rapidly changing digital environment by integrating influencers into their teams. Brands looking to improve authenticity, engagement, and long-term success are…
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Posted by Saniya Chipolkar April 22, 2025
AI
Posted inArticles

7 AI-Powered Strategies for a Privacy-Driven Digital Experience

Given how digital transformation is evolving, with even stringent data privacy regulations being imposed now, brands might ask themselves the most vital question of all: how to deliver individualized seamless…
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Posted by Natasha Ghasi April 21, 2025
DXP - digital experience platform
Posted inArticles

10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World

There are fundamental changes in the marketing arena. Marketers, conscious of third-party cookies getting outlawed and privacy regulations getting stricter, are in pursuit of better and more privacy-preserving ways to…
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Posted by Natasha Ghasi April 16, 2025
b2c brands
Posted inArticles

How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

Business-to-consumer (B2C) brands are undergoing a major shift in 2025 due to the incorporation of artificial intelligence (AI) to improve customer customization. B2C businesses are adopting AI those that offer…
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Posted by Saniya Chipolkar April 11, 2025
Quantum Computing in Finance
Posted inArticles

5 Ways Quantum Computing Could Revolutionize Financial Modeling

As the financial markets tend to become increasingly complicated and data-driven, so the old-style computing systems face their limits. The renewed need for more accurate, faster, and adaptable financial models…
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Posted by Natasha Ghasi April 7, 2025
Posted inUncategorized

Why Businesses Need Data-Driven Marketing in 2022 For Growth

Marketing strategies are becoming smarter and more efficient—all thanks to data. In fact, a study by eConsultancy and Adobe revealed that data-driven marketing has become a top priority for 55%…
Posted by admin December 13, 2021
Posted inUncategorized

4 Reasons Why Your Business Should Adopt Marketing Automation

Marketing buzzwords are those trendy terms that get heavily thrown around today and then eventually lose relevance tomorrow. However, the importance of certain buzzwords can grow over time, even at…
Posted by admin October 17, 2021
Posted inUncategorized

A Review of Top 5 Private Cloud Service Providers

An on-demand service made available to users through the internet from a cloud computing provider’s servers and not from a company’s on-premises servers is termed a cloud service. Cloud services…
Posted by admin May 21, 2021
Posted inUncategorized

Paid Media Advertising Platforms Other Than Google and Facebook

Paid media advertising platforms such as Google and Facebook are the most popular advertising platforms today, with over 3 million businesses advertising on Facebook and 1.5 businesses on Google AdWords.…
Posted by admin May 20, 2021
Posted inUncategorized

Marketing to Micro-Moments in 2021—A Marketer’s Guide

Marketing to micro-moments is the new technological advances with smartphone adoption that have made it easier than ever for customers to make decisions faster than before. This change in customer…
Posted by admin May 20, 2021
Posted inUncategorized

Direct-to-Consumer — The 21st Century’s Go-To Marketing Model

Ever wonder how any product these days gets delivered from the manufacturer’s facility, straight to your doorstep? People no longer need to visit physical stores to look for a product…
Posted by admin May 19, 2021
Posted inUncategorized

Connected TV (CTV) Advertising — the Current Advertising Hotspot

Marketers are constantly on the lookout for new and upcoming advertisement platforms. CTV and OTT are relatively new advertising platforms, and marketers have just begun their foray into this type…
Posted by admin May 19, 2021
Posted inUncategorized

Answer Engine Optimization (AEO) to Replace Search Engine Optimization (SEO)?

Marketers and content creators are increasingly focusing to improve their SEO. Search engines constantly update their SEO algorithms and techniques to provide a better user experience. Search engines provide solutions…
Posted by admin May 18, 2021
Posted inUncategorized

Cracking Video Engagement and How to Measure it in 2022

The power of video advertising can be traced back to 1941. Bulova, a watch company based out of New York, aired the first-ever video during a baseball game. Television did…
Posted by admin May 17, 2021
Posted inUncategorized

Top 20 Search Engine Alternatives

Top 20 Search Engine Alternatives Really Need of time? Well, when people talk about search engines, Google is the first thing that pops up in anyone's mind. If you would…
Posted by admin May 4, 2021

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Recent Posts

  • Why Agile Marketing is the Antidote to Content Fatigue
  • How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth
  • 7 AI-Powered Strategies for a Privacy-Driven Digital Experience
  • 10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World
  • How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

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agile marketing
Posted inArticles

Why Agile Marketing is the Antidote to Content Fatigue

Posted by Natasha Ghasi April 29, 2025
B2C Brands Turning Influencers into In-House Marketers
Posted inInteractive Marketing

How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

Posted by Saniya Chipolkar April 22, 2025
AI
Posted inArticles

7 AI-Powered Strategies for a Privacy-Driven Digital Experience

Posted by Natasha Ghasi April 21, 2025
DXP - digital experience platform
Posted inArticles

10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World

Posted by Natasha Ghasi April 16, 2025

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