What Is Predictive Marketing? Types, Working, Uses, Top Tools, and More
In today's technologically advanced world, predicting customers' next steps for brands is no more a novel tactic. It would be great to know which...
What Is Zero-Dollar Marketing? Strategy, Case Study, and Examples
Today, it is easier than ever before for brands to market their products and services or themselves in ways that incur zero to little...
What is Marketing Intelligence? Aspects, Benefits, Methodologies
Many people confuse marketing intelligence with business intelligence; however, they are not the same. Business intelligence generally focuses on internal factors such as billing...
Choosing the Right Agile Marketing Framework
Marketing technology sophistication increases. The number of channels that brands need to reach keeps growing as audience expectations rise, and marketers discover that traditional...