In a world overflowing with visual noise where every brand fights for attention in the same Instagram feed and ads look similar, marketers are beginning to leverage one of the…
Imagine this; you have just started out with your small perfume business. You have your inventory ready, perfumes prepared but finding influencers is becoming a tedious task. In today’s world…
LLMs or Language Learning Models have already integrated into the daily working of businesses globally. Proper usage of this helps in streamlining workflow and optimizing existing resources to further increase…
The New Era of B2B Marketing The B2B marketing landscape has undergone a radical transformation in recent years. Today’s B2B buyers are more informed, cautious, and digitally savvy than ever…
With growing concerns about user privacy and the implementation of stronger data protection laws, such as the GDPR and CCPA, the digital advertising world is undergoing a significant transformation. One…
A huge shift is occurring in the B2B purchasing sector. Once viewed as the "next generation," Gen Z and Millennials are increasingly influencing corporate decisions across a wide range of…
Interactive Marketing (IM) is a marketing approach that requires the direct participation of the end-user in the campaign. It is a 1:1 marketing practice that focuses on the actions of…
Before I begin, a fun fact: the origin of earned media traces back to pre-internet times (yes, there was a time like that). You got me right, marketers — I…
Imagine walking into a bookstore and realizing that a shelf has already been arranged with Stephen King books that you always wanted to read. All those books were lingering in…
In the advertising world, the data management platform is everything. And no wonder we need an efficient platform to manage and utilize data for the best interest of businesses. While…
A picture is worth a thousand words, so one can only imagine the worth of a video. Marketing using videos has been increasingly gaining traction over the past few years.…
Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We all know that our data is…
As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how it works, its various benefits, the…
Ever wondered why brands, despite developing an app, still maintain a website? Or vice versa? It’s simple, brands look to make themselves more visible and increase customer interaction on all…
Can you distinguish between experiences at different restaurants or stores? There is one that stands out among the others. This is mainly due to the service or the unique experience…
“Slow and steady wins the race,” said a marketer, who failed to cast a wide net for his advertising campaign, reclining on his devil-may-care chair. His race probably still runs…