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Audio Branding
Posted inAdvertising Strategy Content Strategy Digital Transformation

Audio Branding and Sonic Identity Are the Next Big thing in 2025.

In a world overflowing with visual noise where every brand fights for attention in the same Instagram feed and ads look similar, marketers are beginning to leverage one of the…
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Posted by Armiya Mudarris October 23, 2025
Top 5 Influencer Marketing Platforms catering to small businesses in 2025-01
Posted inAdvertising Strategy Content Strategy Digital Transformation

Best Influencer Marketing Platforms catering to small businesses in 2025

Imagine this; you have just started out with your small perfume business. You have your inventory ready, perfumes prepared but finding influencers is becoming a tedious task. In today’s world…
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Posted by Armiya Mudarris October 7, 2025
Brand LLM and AI
Posted inContent Strategy Advertising Strategy Digital Transformation

Why should companies adopt Brand LLMs to enhance their workflow?

LLMs or Language Learning Models have already integrated into the daily working of businesses globally. Proper usage of this helps in streamlining workflow and optimizing existing resources to further increase…
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Posted by Armiya Mudarris October 3, 2025
Marketing Automation for B2B Tools Workflows and ROI
Posted inUncategorized

Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI

The New Era of B2B Marketing The B2B marketing landscape has undergone a radical transformation in recent years. Today’s B2B buyers are more informed, cautious, and digitally savvy than ever…
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Posted by Natasha Ghasi August 4, 2025
Cookieless marketing
Posted inArticles Content Strategy Uncategorized

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

With growing concerns about user privacy and the implementation of stronger data protection laws, such as the GDPR and CCPA, the digital advertising world is undergoing a significant transformation. One…
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Posted by Saniya Chipolkar July 18, 2025
Rise of Gen Z and Millennial B2B Buyers
Posted inArticles Content Strategy

The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

A huge shift is occurring in the B2B purchasing sector. Once viewed as the "next generation," Gen Z and Millennials are increasingly influencing corporate decisions across a wide range of…
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Posted by Saniya Chipolkar July 2, 2025
Posted inUncategorized

Interactive Marketing: Why Your Business Needs Customer Interaction to Grow

Interactive Marketing (IM) is a marketing approach that requires the direct participation of the end-user in the campaign. It is a 1:1 marketing practice that focuses on the actions of…
Posted by Natasha Ghasi April 16, 2020
Posted inUncategorized

Earned Media: Publicity Speaks Louder than a Marketing Slogan

Before I begin, a fun fact: the origin of earned media traces back to pre-internet times (yes, there was a time like that). You got me right, marketers — I…
Posted by Natasha Ghasi April 16, 2020
Posted inAdvertising Strategy

Programmatic Advertising: Dive into the Future of Online Advertising

Imagine walking into a bookstore and realizing that a shelf has already been arranged with Stephen King books that you always wanted to read. All those books were lingering in…
Posted by Natasha Ghasi April 13, 2020
Posted inUncategorized

Data Management Platforms: How It Works Perfectly for Your Brand

In the advertising world, the data management platform is everything. And no wonder we need an efficient platform to manage and utilize data for the best interest of businesses. While…
Posted by Natasha Ghasi April 13, 2020
Posted inArticles

Video Marketing: The Key to Persistence

A picture is worth a thousand words, so one can only imagine the worth of a video. Marketing using videos has been increasingly gaining traction over the past few years.…
Posted by Natasha Ghasi April 13, 2020
Posted inUncategorized

Personally Identifiable Information: A Necessary Liability

Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We all know that our data is…
Posted by Natasha Ghasi April 13, 2020
Posted inUncategorized

Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right One

As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how it works, its various benefits, the…
Posted by Natasha Ghasi April 3, 2020
Posted inUncategorized

Progressive Web Apps: Marketers Have Barely Just Scratched the Surface

Ever wondered why brands, despite developing an app, still maintain a website? Or vice versa? It’s simple, brands look to make themselves more visible and increase customer interaction on all…
Posted by Natasha Ghasi April 3, 2020
Posted inUncategorized

Word of Mouth Marketing (WOMM): A Free To Use Marketing Power Tool.

Can you distinguish between experiences at different restaurants or stores? There is one that stands out among the others. This is mainly due to the service or the unique experience…
Posted by Natasha Ghasi April 3, 2020
Posted inUncategorized

What are Demand Side Platforms and How to Choose the Right One

“Slow and steady wins the race,” said a marketer, who failed to cast a wide net for his advertising campaign, reclining on his devil-may-care chair. His race probably still runs…
Posted by Natasha Ghasi March 26, 2020

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Recent Posts

  • Audio Branding and Sonic Identity Are the Next Big thing in 2025.
  • Best Influencer Marketing Platforms catering to small businesses in 2025
  • Why should companies adopt Brand LLMs to enhance their workflow?
  • Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI
  • How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

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Audio Branding
Posted inAdvertising Strategy Content Strategy Digital Transformation

Audio Branding and Sonic Identity Are the Next Big thing in 2025.

Posted by Armiya Mudarris October 23, 2025
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Posted inAdvertising Strategy Content Strategy Digital Transformation

Best Influencer Marketing Platforms catering to small businesses in 2025

Posted by Armiya Mudarris October 7, 2025
Brand LLM and AI
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Why should companies adopt Brand LLMs to enhance their workflow?

Posted by Armiya Mudarris October 3, 2025
Marketing Automation for B2B Tools Workflows and ROI
Posted inUncategorized

Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI

Posted by Natasha Ghasi August 4, 2025

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