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What is Marketing Intelligence? Aspects, Benefits, Methodologies

Many people confuse marketing intelligence with business intelligence; however, they are not the same. Business intelligence generally focuses on internal factors such as billing rates, processes, and headcount, among others.…

admin September 28, 2020

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Call Analytics Platforms

Many companies rely on phone calls, which form an integral part of their everyday processes while communicating with customers and prospects. Analyzing the data from these phone calls is no…

admin September 16, 2020

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Marketing During a Crisis Such as COVID–19

In these trying times, marketers and brands face a common problem: Successfully marketing to their audiences. During a crisis, such as the one we’re currently experiencing with the Coronavirus, marketing…

admin September 16, 2020

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The What, How, and Why of Contextual Advertising

What Is Contextual Advertising? Contextual advertising is the practice of using the properties of host media to intelligently determine which ad content is most likely to reach a particular audience.…

admin September 16, 2020

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3 practical tips on How to get your Email Marketing Strategy on the right track

Emails. The only good thing from the '90s, which still holds some value and power in communicating messages across to people. Except now, it is done in bulk and is…

admin August 20, 2020

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Choosing the Right DMP in 2020 (Data Management Platform)

To begin with, a data management platform (DMP) is a technological platform that collects and manages data from multiple sources. Brands leverage DMPs in their digital marketing campaigns by creating…

admin June 23, 2020

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How To Choose The Right Customer Data Platform (CDP)

A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can be activated on various platforms and…

admin June 22, 2020

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The Role of Brand Positioning in Competitive Markets

When potential customers think about a product, why do you think a specific brand name comes to their minds before all others? Why do customers prefer one brand to another…

admin May 22, 2020