Why a Customer Data Platform Should be Your Next Investment
Ever thought what corporates do with all the customer data they collect and why they collect it at all? Well, for marketing their products,...
Performance Marketing — Convenient, Targeted, and Resourceful!
Performance, by definition, is the completion of a job, task, feat, etc. Performance marketing is often confused with affiliate marketing, which is the incorrect...
Neuromarketing — A Marketer’s Gold Mine
Marketing experiences more and more use of technology with each passing day. Keeping up with developments in technology is the only way to succeed...
The What, How, and Why of Customer Attrition
Customer attrition is also known as customer churn turnover and describes the loss of clients or customers for a business. Most businesses would identify...
Emoji Marketing: Why your Brand Needs to Speak the Digital Language?
A big yellow circle with a grin that travels from ear-to-ear marked the beginning of the emoji trend, which then was called Smiley, a...
Luxury Marketing: Understanding Why Devil Wears Prada in the Wolf of...
The Great Gatsby’s opening line highlights the privilege of pleasure-seeking uber-wealthies: "Whenever you feel like criticizing any one," Gatsby's father said, "just remember that...