The Definitive Guide to the Art of Social Selling
A newfound method that sales representatives leverage in this modern technological era is that of social selling. Social selling is when sales teams utilize...
Extended Reality (XR): A Sneak Peek into an Alternate Reality
We live in an era where the definition of reality evolves with each advancement in the human-machine interface. Technology is advancing thousand times faster...
Fashion Marketing: The In Vogue Apparel Marketing Technique
Fashion marketing is the branch of marketing that deals with promotional events and advertising campaigns of clothing and accessories to the target audience. The...
Psychographic Marketing: A One of a Kind Marketing Approach
Psychographic marketing is the future of marketing. do you wanna know why it is -
The study of consumers, based on their activities, interests, and...
Account Based Marketing: An Out of the Ordinary Marketing Strategy
Marketers in a B2B setting try marketing campaigns that are cast with very wide nets, hoping to appeal to as many brands as possible....
Earned Media: Publicity Speaks Louder than a Marketing Slogan
Before I begin, a fun fact: the origin of earned media traces back to pre-internet times (yes, there was a time like that). You...
Data Management Platforms: How It Works Perfectly for Your Brand
In the advertising world, the data management platform is everything. And no wonder we need an efficient platform to manage and utilize data for...
Personally Identifiable Information: A Necessary Liability
Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We...
Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right...
As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how...
Word of Mouth Marketing (WOMM): A Free To Use Marketing Power...
Can you distinguish between experiences at different restaurants or stores? There is one that stands out among the others. This is mainly due to...