Skip to content
MartechLive
  • Home
  • Articles
  • News
  • Guides
  • Reviews
  • Contact Us
About Natasha Ghasi
Posted inNews

Parabola Raises $8 Million in Series A Funding

Logo by Parabola as seen on the Website. Parabola is a company that provides a drag-and-drop productivity tool that enables organizations to easily automate their repetitive, manual data tasks in…
Posted by Natasha Ghasi August 18, 2020
Posted inNews

Google Warns Australian Users of Termination of Free Service Over Possible New Governmental Legislation

Logo by Google as seen on Website. The Australian Competition and Consumer Commission (ACCC) has recently published a draft that addresses "acute bargaining power imbalances" between Tech Giants, Facebook and…
Posted by Natasha Ghasi August 18, 2020
Posted inUncategorized

Choosing the Right DMP in 2020 (Data Management Platform)

To begin with, a data management platform (DMP) is a technological platform that collects and manages data from multiple sources. Brands leverage DMPs in their digital marketing campaigns by creating…
Posted by Natasha Ghasi June 23, 2020
Posted inGuides

How to Choose the Right DSP (Demand Side Platform)

A demand side platform (DSP) is a software tool that enables brands involved in digital advertising inventory buying to manage multiple data exchange and ad-exchange accounts through a single interface.…
Posted by Natasha Ghasi June 22, 2020
Posted inUncategorized

How To Choose The Right Customer Data Platform (CDP)

A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can be activated on various platforms and…
Posted by Natasha Ghasi June 22, 2020
Posted inUncategorized

Stepwise Guide to Social Selling

Are you frustrated with the traditional sales model of cold calling, sales demos, and lead qualification? Maybe you think it’s high time this process of lead generation and sales transformed,…
Posted by Natasha Ghasi June 22, 2020
Posted inInteractive Marketing

How to Create a Great Interactive Marketing Strategy For Your Brand

Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is also known as trigger-based or event-based…
Posted by Natasha Ghasi June 22, 2020
Posted inUncategorized

How Is Account Based Marketing Done?

Account-based marketing (ABM) is a unique marketing method in which brands focus their marketing communication on a select few high-value accounts or prospects. It places significant importance on a few…
Posted by Natasha Ghasi June 22, 2020
Posted inUncategorized

The Role of Brand Positioning in Competitive Markets

When potential customers think about a product, why do you think a specific brand name comes to their minds before all others? Why do customers prefer one brand to another…
Posted by Natasha Ghasi May 22, 2020
Posted inUncategorized

The Subtle Art of Institutional Advertising

Have you ever seen those advertisements that don't seem to be advertising any product or service in particular? Or those video clips from brands doing the rounds on TV these…
Posted by Natasha Ghasi May 22, 2020

Posts pagination

Previous page 1 2 3 4 5 … 7 Next page

Recent Posts

  • How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?
  • The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy
  • B2B Marketing Is Changing: How Martech Is Rewriting the Rules
  • Power Up Your Martech Stack for B2B in 2025: Tools You’ll Love Using
  • How EHR/EMR Systems Are Reshaping the Future of Healthcare

Recent Comments

No comments to show.

Email - contact@martechlive.com

Navigtion
  • Home
  • Contact Us
  • Privacy Policy
  • Terms Of Use

Social Media

  • LinkedIn
  • Facebook
  • X
Copyright 2025 — MartechLive. All rights reserved.
Scroll to Top