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The Subtle Art of Institutional Advertising
Have you ever seen those advertisements that don't seem to be advertising any product or service in particular? Or those video clips from brands doing the rounds on TV these…
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Experience Customer Loyalty With Experiential Marketing
Every business strives for its customers to turn into brand loyalists and remain lifetime customers. To establish brand loyalty, brands need to prove to their customers time and time again…
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A Brief Introduction to the Ansoff Matrix
Successful business owners understand that, in the long term, they cannot stick with a single mode of business if their organization is to grow. Even when the market is going…
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A Beginner’s Guide to STP Marketing
STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is one of the most commonly used…
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Drip Marketing: Nurturing Businesses One Lead at a Time
Ever heard about drip irrigation in agriculture and farming? Drip irrigation is a process in which a watering system makes use of pipes to provide plants with water, drop-wise, after…
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Data-Backed Marketing With Social Media Analytics
Social media platforms have been around for more than two decades now and were initially developed as platforms for interaction and entertainment. More recently, these platforms have been explored by…
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All You Ever Needed to Know About Cost Per Mille (CPM)
One of the primary tasks of marketers is to manage an efficient marketing budget whilst meeting organization goals, which requires the strategic allocation of funds. Regardless of their marketing budget,…
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The Definitive Guide to the Art of Social Selling
A newfound method that sales representatives leverage in this modern technological era is that of social selling. Social selling is when sales teams utilize social media to find and connect…
Posted inDigital Transformation
Extended Reality (XR): A Sneak Peek into an Alternate Reality
We live in an era where the definition of reality evolves with each advancement in the human-machine interface. Technology is advancing thousand times faster than human beings with the latest…
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Fashion Marketing: The In Vogue Apparel Marketing Technique
Fashion marketing is the branch of marketing that deals with promotional events and advertising campaigns of clothing and accessories to the target audience. The products and offerings can be advertised…