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What is Marketing Intelligence? Aspects, Benefits, Methodologies

Many people confuse marketing intelligence with business intelligence; however, they are not the same. Business intelligence generally focuses on internal factors such as billing rates, processes, and headcount, among others.…

admin September 28, 2020

Guides

Choosing the Right Agile Marketing Framework

Marketing technology sophistication increases. The number of channels that brands need to reach keeps growing as audience expectations rise, and marketers discover that traditional methods aren't as effective as before.…

admin September 16, 2020

Guides

2020’s TikTok Marketing Guide for Brands

Logo by Tiktok as seen on the Website. No matter what brand you have, there is no better way to connect with your audience than through social media. Marketers and…

admin September 16, 2020

Guides

The Marketer’s Guide to B2B LinkedIn Marketing in 2020

Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, among others, are already being used by brands as spaces for marketing themselves, their products, and their services. Along with…

admin September 16, 2020

Uncategorized

Marketing During a Crisis Such as COVID–19

In these trying times, marketers and brands face a common problem: Successfully marketing to their audiences. During a crisis, such as the one we’re currently experiencing with the Coronavirus, marketing…

admin September 16, 2020

Uncategorized

The What, How, and Why of Contextual Advertising

What Is Contextual Advertising? Contextual advertising is the practice of using the properties of host media to intelligently determine which ad content is most likely to reach a particular audience.…

admin September 16, 2020

Uncategorized

Call Analytics Platforms

Many companies rely on phone calls, which form an integral part of their everyday processes while communicating with customers and prospects. Analyzing the data from these phone calls is no…

admin September 16, 2020

Reviews

DSP Review: Top 10 DSPs in the Market in 2020

A Demand Side Platform (DSP) enables brands, app developers, and agencies to purchase advertising inventory from publishers and manage multiple Data Exchange and Ad Exchange accounts via a single interface.…

admin September 9, 2020

Reviews

Top 10 Data Management Platforms (DMPs) to Consider in 2020

A data management platform is a software tool that marketers leverage to collect, store, and activate digital data. It is used for data-driven marketing and especially in programmatic advertising. These…

admin September 9, 2020

Reviews

Top 9 Digital Asset Management (DAM) Software to Choose From in 2020

Digital Asset Management (DAM) is a software that stores, shares, and sorts out excellent resources in a central location. It amplifies the advantages of digital files, such as pictures, videos,…

admin September 9, 2020