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agile marketing
Posted inArticles

Why Agile Marketing is the Antidote to Content Fatigue

What is Agile Marketing? At its core, Agile Marketing is all about being adaptable. Whereas classical marketing looks at campaigns planned months in advance and executed over many months, Agile…
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Posted by Natasha Ghasi April 29, 2025
B2C Brands Turning Influencers into In-House Marketers
Posted inInteractive Marketing

How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

Business-to-consumer (B2C) brands are altering their marketing strategies in the rapidly changing digital environment by integrating influencers into their teams. Brands looking to improve authenticity, engagement, and long-term success are…
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Posted by Saniya Chipolkar April 22, 2025
AI
Posted inArticles

7 AI-Powered Strategies for a Privacy-Driven Digital Experience

Given how digital transformation is evolving, with even stringent data privacy regulations being imposed now, brands might ask themselves the most vital question of all: how to deliver individualized seamless…
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Posted by Natasha Ghasi April 21, 2025
DXP - digital experience platform
Posted inArticles

10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World

There are fundamental changes in the marketing arena. Marketers, conscious of third-party cookies getting outlawed and privacy regulations getting stricter, are in pursuit of better and more privacy-preserving ways to…
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Posted by Natasha Ghasi April 16, 2025
b2c brands
Posted inArticles

How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

Business-to-consumer (B2C) brands are undergoing a major shift in 2025 due to the incorporation of artificial intelligence (AI) to improve customer customization. B2C businesses are adopting AI those that offer…
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Posted by Saniya Chipolkar April 11, 2025
Quantum Computing in Finance
Posted inArticles

5 Ways Quantum Computing Could Revolutionize Financial Modeling

As the financial markets tend to become increasingly complicated and data-driven, so the old-style computing systems face their limits. The renewed need for more accurate, faster, and adaptable financial models…
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Posted by Natasha Ghasi April 7, 2025
Posted inUncategorized

All You Ever Needed to Know About Cost Per Mille (CPM)

One of the primary tasks of marketers is to manage an efficient marketing budget whilst meeting organization goals, which requires the strategic allocation of funds. Regardless of their marketing budget,…
Posted by admin April 24, 2020
Posted inUncategorized

The Definitive Guide to the Art of Social Selling

A newfound method that sales representatives leverage in this modern technological era is that of social selling. Social selling is when sales teams utilize social media to find and connect…
Posted by admin April 22, 2020
Posted inDigital Transformation

Extended Reality (XR): A Sneak Peek into an Alternate Reality

We live in an era where the definition of reality evolves with each advancement in the human-machine interface. Technology is advancing thousand times faster than human beings with the latest…
Posted by admin April 22, 2020
Posted inUncategorized

Fashion Marketing: The In Vogue Apparel Marketing Technique

Fashion marketing is the branch of marketing that deals with promotional events and advertising campaigns of clothing and accessories to the target audience. The products and offerings can be advertised…
Posted by admin April 21, 2020
Posted inUncategorized

Psychographic Marketing: A One of a Kind Marketing Approach

Psychographic marketing is the future of marketing. do you wanna know why it is - The study of consumers, based on their activities, interests, and opinions (often known as the…
Posted by admin April 21, 2020
Posted inContent Strategy

Accelerated Mobile Pages: The Internet’s Speedsters

With brands focusing on improving their website’s search rankings, marketers look to decrease page load times, increase mobile compatibility, and enhance user experience. Mobile compatibility is required as Google has…
Posted by admin April 21, 2020
Posted inUncategorized

Account Based Marketing: An Out of the Ordinary Marketing Strategy

Marketers in a B2B setting try marketing campaigns that are cast with very wide nets, hoping to appeal to as many brands as possible. While this method has been used…
Posted by admin April 16, 2020
Posted inUncategorized

Omnichannel Marketing: An All Device, All Channel Marketing Strategy in 2020

Marketing, along with technology, is undergoing rapid and significant changes. Marketing is inching closer toward more personalized, one-on-one communication with customers through multiple channels and devices. Technology gets integrated into…
Posted by admin April 16, 2020
Posted inUncategorized

Interactive Marketing: Why Your Business Needs Customer Interaction to Grow

Interactive Marketing (IM) is a marketing approach that requires the direct participation of the end-user in the campaign. It is a 1:1 marketing practice that focuses on the actions of…
Posted by admin April 16, 2020
Posted inUncategorized

Earned Media: Publicity Speaks Louder than a Marketing Slogan

Before I begin, a fun fact: the origin of earned media traces back to pre-internet times (yes, there was a time like that). You got me right, marketers — I…
Posted by admin April 16, 2020

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Recent Posts

  • Why Agile Marketing is the Antidote to Content Fatigue
  • How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth
  • 7 AI-Powered Strategies for a Privacy-Driven Digital Experience
  • 10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World
  • How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

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agile marketing
Posted inArticles

Why Agile Marketing is the Antidote to Content Fatigue

Posted by Natasha Ghasi April 29, 2025
B2C Brands Turning Influencers into In-House Marketers
Posted inInteractive Marketing

How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

Posted by Saniya Chipolkar April 22, 2025
AI
Posted inArticles

7 AI-Powered Strategies for a Privacy-Driven Digital Experience

Posted by Natasha Ghasi April 21, 2025
DXP - digital experience platform
Posted inArticles

10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World

Posted by Natasha Ghasi April 16, 2025

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