In a world overflowing with visual noise where every brand fights for attention in the same Instagram feed and ads look similar, marketers are beginning to leverage one of the…
Imagine this; you have just started out with your small perfume business. You have your inventory ready, perfumes prepared but finding influencers is becoming a tedious task. In today’s world…
LLMs or Language Learning Models have already integrated into the daily working of businesses globally. Proper usage of this helps in streamlining workflow and optimizing existing resources to further increase…
The New Era of B2B Marketing The B2B marketing landscape has undergone a radical transformation in recent years. Today’s B2B buyers are more informed, cautious, and digitally savvy than ever…
With growing concerns about user privacy and the implementation of stronger data protection laws, such as the GDPR and CCPA, the digital advertising world is undergoing a significant transformation. One…
A huge shift is occurring in the B2B purchasing sector. Once viewed as the "next generation," Gen Z and Millennials are increasingly influencing corporate decisions across a wide range of…
A demand side platform (DSP) is a software tool that enables brands involved in digital advertising inventory buying to manage multiple data exchange and ad-exchange accounts through a single interface.…
A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can be activated on various platforms and…
Are you frustrated with the traditional sales model of cold calling, sales demos, and lead qualification? Maybe you think it’s high time this process of lead generation and sales transformed,…
Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is also known as trigger-based or event-based…
Account-based marketing (ABM) is a unique marketing method in which brands focus their marketing communication on a select few high-value accounts or prospects. It places significant importance on a few…
When potential customers think about a product, why do you think a specific brand name comes to their minds before all others? Why do customers prefer one brand to another…
Have you ever seen those advertisements that don't seem to be advertising any product or service in particular? Or those video clips from brands doing the rounds on TV these…
Every business strives for its customers to turn into brand loyalists and remain lifetime customers. To establish brand loyalty, brands need to prove to their customers time and time again…
Successful business owners understand that, in the long term, they cannot stick with a single mode of business if their organization is to grow. Even when the market is going…
STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is one of the most commonly used…