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Audio Branding
Posted inAdvertising Strategy Content Strategy Digital Transformation

Audio Branding and Sonic Identity Are the Next Big thing in 2025.

In a world overflowing with visual noise where every brand fights for attention in the same Instagram feed and ads look similar, marketers are beginning to leverage one of the…
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Posted by Armiya Mudarris October 23, 2025
Top 5 Influencer Marketing Platforms catering to small businesses in 2025-01
Posted inAdvertising Strategy Content Strategy Digital Transformation

Best Influencer Marketing Platforms catering to small businesses in 2025

Imagine this; you have just started out with your small perfume business. You have your inventory ready, perfumes prepared but finding influencers is becoming a tedious task. In today’s world…
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Posted by Armiya Mudarris October 7, 2025
Brand LLM and AI
Posted inContent Strategy Advertising Strategy Digital Transformation

Why should companies adopt Brand LLMs to enhance their workflow?

LLMs or Language Learning Models have already integrated into the daily working of businesses globally. Proper usage of this helps in streamlining workflow and optimizing existing resources to further increase…
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Posted by Armiya Mudarris October 3, 2025
Marketing Automation for B2B Tools Workflows and ROI
Posted inUncategorized

Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI

The New Era of B2B Marketing The B2B marketing landscape has undergone a radical transformation in recent years. Today’s B2B buyers are more informed, cautious, and digitally savvy than ever…
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Posted by Natasha Ghasi August 4, 2025
Cookieless marketing
Posted inArticles Content Strategy Uncategorized

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

With growing concerns about user privacy and the implementation of stronger data protection laws, such as the GDPR and CCPA, the digital advertising world is undergoing a significant transformation. One…
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Posted by Saniya Chipolkar July 18, 2025
Rise of Gen Z and Millennial B2B Buyers
Posted inArticles Content Strategy

The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

A huge shift is occurring in the B2B purchasing sector. Once viewed as the "next generation," Gen Z and Millennials are increasingly influencing corporate decisions across a wide range of…
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Posted by Saniya Chipolkar July 2, 2025
Posted inGuides

How to Choose the Right DSP (Demand Side Platform)

A demand side platform (DSP) is a software tool that enables brands involved in digital advertising inventory buying to manage multiple data exchange and ad-exchange accounts through a single interface.…
Posted by Natasha Ghasi June 22, 2020
Posted inUncategorized

How To Choose The Right Customer Data Platform (CDP)

A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can be activated on various platforms and…
Posted by Natasha Ghasi June 22, 2020
Posted inUncategorized

Stepwise Guide to Social Selling

Are you frustrated with the traditional sales model of cold calling, sales demos, and lead qualification? Maybe you think it’s high time this process of lead generation and sales transformed,…
Posted by Natasha Ghasi June 22, 2020
Posted inInteractive Marketing

How to Create a Great Interactive Marketing Strategy For Your Brand

Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is also known as trigger-based or event-based…
Posted by Natasha Ghasi June 22, 2020
Posted inUncategorized

How Is Account Based Marketing Done?

Account-based marketing (ABM) is a unique marketing method in which brands focus their marketing communication on a select few high-value accounts or prospects. It places significant importance on a few…
Posted by Natasha Ghasi June 22, 2020
Posted inUncategorized

The Role of Brand Positioning in Competitive Markets

When potential customers think about a product, why do you think a specific brand name comes to their minds before all others? Why do customers prefer one brand to another…
Posted by Natasha Ghasi May 22, 2020
Posted inUncategorized

The Subtle Art of Institutional Advertising

Have you ever seen those advertisements that don't seem to be advertising any product or service in particular? Or those video clips from brands doing the rounds on TV these…
Posted by Natasha Ghasi May 22, 2020
Posted inUncategorized

Experience Customer Loyalty With Experiential Marketing

Every business strives for its customers to turn into brand loyalists and remain lifetime customers. To establish brand loyalty, brands need to prove to their customers time and time again…
Posted by Natasha Ghasi May 11, 2020
Posted inUncategorized

A Brief Introduction to the Ansoff Matrix

Successful business owners understand that, in the long term, they cannot stick with a single mode of business if their organization is to grow. Even when the market is going…
Posted by Natasha Ghasi May 11, 2020
Posted inUncategorized

A Beginner’s Guide to STP Marketing

STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is one of the most commonly used…
Posted by Natasha Ghasi May 4, 2020

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Recent Posts

  • Audio Branding and Sonic Identity Are the Next Big thing in 2025.
  • Best Influencer Marketing Platforms catering to small businesses in 2025
  • Why should companies adopt Brand LLMs to enhance their workflow?
  • Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI
  • How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

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Audio Branding
Posted inAdvertising Strategy Content Strategy Digital Transformation

Audio Branding and Sonic Identity Are the Next Big thing in 2025.

Posted by Armiya Mudarris October 23, 2025
Top 5 Influencer Marketing Platforms catering to small businesses in 2025-01
Posted inAdvertising Strategy Content Strategy Digital Transformation

Best Influencer Marketing Platforms catering to small businesses in 2025

Posted by Armiya Mudarris October 7, 2025
Brand LLM and AI
Posted inContent Strategy Advertising Strategy Digital Transformation

Why should companies adopt Brand LLMs to enhance their workflow?

Posted by Armiya Mudarris October 3, 2025
Marketing Automation for B2B Tools Workflows and ROI
Posted inUncategorized

Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI

Posted by Natasha Ghasi August 4, 2025

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