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3 practical tips on How to get your Email Marketing Strategy on the right track

Emails. The only good thing from the '90s, which still holds some value and power in communicating messages across to people. Except now, it is done in bulk and is…

admin August 20, 2020

News

TikTok and New York Yankees Enter Into 3-Year Deal

Logo by Tiktok as seen on the Website. TikTok has entered a three-year deal with the New York Yankees. To build a deeper connection between baseball fans and the game,…

admin August 18, 2020

News

Snapchat Takes On TikTok With Upcoming Music Feature

Logo by Snapchat and Tiktok as seen on Snapchat and Tiktok Website. Snapchat has announced that it will begin testing a feature that allows its users to set their Snaps…

admin August 18, 2020

News

Scribd Acquires LinkedIn’s SlideShare

Logo by LinkedIn as seen on Website. LinkedIn has sold its presentation-sharing service, SlideShare, to Scribd, a digital library leader for books, audiobooks, and other professional works. Scribd's specialty is…

admin August 18, 2020

News

Publift Partners With LiveRamp to Leverage its ATS Solution

Logo by Publift as seen on the Website. Publift has announced its partnership with LiveRamp to endorse its cookieless Authenticated Traffic Solution (ATS). This effectively makes Publift Australia's first publisher…

admin August 18, 2020

News

Parabola Raises $8 Million in Series A Funding

Logo by Parabola as seen on the Website. Parabola is a company that provides a drag-and-drop productivity tool that enables organizations to easily automate their repetitive, manual data tasks in…

admin August 18, 2020

News

Google Warns Australian Users of Termination of Free Service Over Possible New Governmental Legislation

Logo by Google as seen on Website. The Australian Competition and Consumer Commission (ACCC) has recently published a draft that addresses "acute bargaining power imbalances" between Tech Giants, Facebook and…

admin August 18, 2020

Uncategorized

Choosing the Right DMP in 2020 (Data Management Platform)

To begin with, a data management platform (DMP) is a technological platform that collects and manages data from multiple sources. Brands leverage DMPs in their digital marketing campaigns by creating…

admin June 23, 2020

Guides|Tools

How to Choose the Right DSP (Demand Side Platform)

A demand side platform (DSP) is a software tool that enables brands involved in digital advertising inventory buying to manage multiple data exchange and ad-exchange accounts through a single interface.…

admin June 22, 2020

Uncategorized

How To Choose The Right Customer Data Platform (CDP)

A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can be activated on various platforms and…

admin June 22, 2020