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Top 5 Influencer Marketing Platforms catering to small businesses in 2025-01
Posted inAdvertising Strategy Content Strategy Digital Transformation

Top 5 Influencer Marketing Platforms catering to small businesses in 2025

Imagine this; you have just started out with your small perfume business. You have your inventory ready, perfumes prepared but finding influencers is becoming a tedious task. In today’s world…
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Posted by Armiya Mudarris October 7, 2025
Brand LLM and AI
Posted inContent Strategy Advertising Strategy Digital Transformation

Why should companies adopt Brand LLMs to enhance their workflow?

LLMs or Language Learning Models have already integrated into the daily working of businesses globally. Proper usage of this helps in streamlining workflow and optimizing existing resources to further increase…
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Posted by Armiya Mudarris October 3, 2025
Marketing Automation for B2B Tools Workflows and ROI
Posted inUncategorized

Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI

The New Era of B2B Marketing The B2B marketing landscape has undergone a radical transformation in recent years. Today’s B2B buyers are more informed, cautious, and digitally savvy than ever…
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Posted by Natasha Ghasi August 4, 2025
Cookieless marketing
Posted inArticles Content Strategy Uncategorized

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

With growing concerns about user privacy and the implementation of stronger data protection laws, such as the GDPR and CCPA, the digital advertising world is undergoing a significant transformation. One…
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Posted by Saniya Chipolkar July 18, 2025
Rise of Gen Z and Millennial B2B Buyers
Posted inArticles Content Strategy

The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

A huge shift is occurring in the B2B purchasing sector. Once viewed as the "next generation," Gen Z and Millennials are increasingly influencing corporate decisions across a wide range of…
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Posted by Saniya Chipolkar July 2, 2025
Modern B2B marketing martech stack with tools and platforms
Posted inArticles

B2B Marketing Is Changing: How Martech Is Rewriting the Rules

B2B marketing isn’t what it used to be. The days of cold calls, bulk email blasts, and endless PowerPoint decks are fading fast. In their place, we’re seeing data-driven funnels,…
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Posted by Natasha Ghasi June 25, 2025
Posted inUncategorized

15 REASONS WHY AVOIDING PLAGIARISM IS NECESSARY FOR CONTENT MARKETING

Plagiarism is a major red flag to watch out for in content marketing. While most marketers don't want to plagiarize, they sometimes do it unintentionally, particularly when connecting to or…
Posted by Saniya Chipolkar February 14, 2022
Posted inUncategorized

Why Businesses Need Data-Driven Marketing in 2022 For Growth

Marketing strategies are becoming smarter and more efficient—all thanks to data. In fact, a study by eConsultancy and Adobe revealed that data-driven marketing has become a top priority for 55%…
Posted by Saniya Chipolkar December 13, 2021
Posted inUncategorized

4 Reasons Why Your Business Should Adopt Marketing Automation

Marketing buzzwords are those trendy terms that get heavily thrown around today and then eventually lose relevance tomorrow. However, the importance of certain buzzwords can grow over time, even at…
Posted by Saniya Chipolkar October 17, 2021
Posted inUncategorized

A Review of Top 5 Private Cloud Service Providers

An on-demand service made available to users through the internet from a cloud computing provider’s servers and not from a company’s on-premises servers is termed a cloud service. Cloud services…
Posted by Saniya Chipolkar May 21, 2021
Posted inUncategorized

Paid Media Advertising Platforms Other Than Google and Facebook

Paid media advertising platforms such as Google and Facebook are the most popular advertising platforms today, with over 3 million businesses advertising on Facebook and 1.5 businesses on Google AdWords.…
Posted by Saniya Chipolkar May 20, 2021
Posted inUncategorized

Marketing to Micro-Moments in 2021—A Marketer’s Guide

Marketing to micro-moments is the new technological advances with smartphone adoption that have made it easier than ever for customers to make decisions faster than before. This change in customer…
Posted by Saniya Chipolkar May 20, 2021
Posted inUncategorized

Direct-to-Consumer — The 21st Century’s Go-To Marketing Model

Ever wonder how any product these days gets delivered from the manufacturer’s facility, straight to your doorstep? People no longer need to visit physical stores to look for a product…
Posted by Saniya Chipolkar May 19, 2021
Posted inUncategorized

Connected TV (CTV) Advertising — the Current Advertising Hotspot

Marketers are constantly on the lookout for new and upcoming advertisement platforms. CTV and OTT are relatively new advertising platforms, and marketers have just begun their foray into this type…
Posted by Saniya Chipolkar May 19, 2021
Posted inUncategorized

Answer Engine Optimization (AEO) to Replace Search Engine Optimization (SEO)?

Marketers and content creators are increasingly focusing to improve their SEO. Search engines constantly update their SEO algorithms and techniques to provide a better user experience. Search engines provide solutions…
Posted by Saniya Chipolkar May 18, 2021
Posted inUncategorized

Cracking Video Engagement and How to Measure it in 2022

The power of video advertising can be traced back to 1941. Bulova, a watch company based out of New York, aired the first-ever video during a baseball game. Television did…
Posted by Saniya Chipolkar May 17, 2021

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Recent Posts

  • Top 5 Influencer Marketing Platforms catering to small businesses in 2025
  • Why should companies adopt Brand LLMs to enhance their workflow?
  • Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI
  • How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?
  • The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

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Top 5 Influencer Marketing Platforms catering to small businesses in 2025-01
Posted inAdvertising Strategy Content Strategy Digital Transformation

Top 5 Influencer Marketing Platforms catering to small businesses in 2025

Posted by Armiya Mudarris October 7, 2025
Brand LLM and AI
Posted inContent Strategy Advertising Strategy Digital Transformation

Why should companies adopt Brand LLMs to enhance their workflow?

Posted by Armiya Mudarris October 3, 2025
Marketing Automation for B2B Tools Workflows and ROI
Posted inUncategorized

Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI

Posted by Natasha Ghasi August 4, 2025
Cookieless marketing
Posted inArticles Content Strategy Uncategorized

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

Posted by Saniya Chipolkar July 18, 2025

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