Personally Identifiable Information: A Necessary Liability
Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We...
Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right One
As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how...
Progressive Web Apps: Marketers Have Barely Just Scratched the Surface
Ever wondered why brands, despite developing an app, still maintain a website? Or vice versa? It’s simple, brands look to make themselves more visible...
Word of Mouth Marketing (WOMM): A Free To Use Marketing Power Tool.
Can you distinguish between experiences at different restaurants or stores? There is one that stands out among the others. This is mainly due to...