WORD OF MOUTH MARKETING

Word of Mouth Marketing (WOMM): A Free To Use Marketing Power Tool.

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Can you distinguish between experiences at different restaurants or stores? There is one that stands out among the others. This is mainly due to...
demand-side platform

What are Demand Side Platforms and How to Choose the Right One

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“Slow and steady wins the race,” said a marketer, who failed to cast a wide net for his advertising campaign, reclining on his devil-may-care...
AdTech

AdTech: The Era of Stock Market-Like Marketing

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Inside Adtech’s Complex Ecosystem Though the nature of advertising migrated from printing to the internet, the underlying intention of the advertisement industry remains the same...
Multicultural Marketing

Multicultural Marketing: Why Your Brand Needs to Realize the Importance of Diversity and Inclusion?

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We, as human beings, are fettered by our cultural narrow-mindedness only if we wish to take a hard look at pluralism. Multiethnic fraternization can...