Programmatic advertising is the backbone of the Adtech ecosystem, which holds DSPs, SSPs, ad exchanges closely-together

Programmatic Advertising: Dive into the Future of Online Advertising

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Imagine walking into a bookstore and realizing that a shelf has already been arranged with Stephen King books that you always wanted to read....
Data Management Platforms

Data Management Platforms: How It Works Perfectly for Your Brand

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In the advertising world, the data management platform is everything. And no wonder we need an efficient platform to manage and utilize data for...
Video Marketing

Video Marketing: The Key to Persistence

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A picture is worth a thousand words, so one can only imagine the worth of a video. Marketing using videos has been increasingly gaining...
Personally Identifiable Information: A Necessary Liability

Personally Identifiable Information: A Necessary Liability

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Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We...