Neuromarketing — A Marketer’s Gold Mine

Marketing experiences more and more use of technology with each passing day. Keeping up with developments in technology is the only way to succeed...

The What, How, and Why of Customer Attrition

Customer attrition is also known as customer churn turnover and describes the loss of clients or customers for a business. Most businesses would identify...
Paid, Owned, and Earned Media

Paid Advertising: Your Business Gets What it Pays For

 Do you think that paid media advertising is not the best way to advertise your business? Then you are late to the party. Businesses...
Emoji Marketing

Emoji Marketing: Why your Brand Needs to Speak the Digital Language?

A big yellow circle with a grin that travels from ear-to-ear marked the beginning of the emoji trend, which then was called Smiley, a...