demand-side platform

What are Demand Side Platforms and How to Choose the Right One

“Slow and steady wins the race,” said a marketer, who failed to cast a wide net for his advertising campaign, reclining on his devil-may-care...

AdTech: The Era of Stock Market-Like Marketing

Inside Adtech’s Complex Ecosystem Though the nature of advertising migrated from printing to the internet, the underlying intention of the advertisement industry remains the same...
Multicultural Marketing

Multicultural Marketing: Why Your Brand Needs to Realize the Importance of Diversity and Inclusion?

We, as human beings, are fettered by our cultural narrow-mindedness only if we wish to take a hard look at pluralism. Multiethnic fraternization can...
Customer Data Platform

Why a Customer Data Platform Should be Your Next Investment

Ever thought what corporates do with all the customer data they collect and why they collect it at all? Well, for marketing their products,...