Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right One
As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how...
Progressive Web Apps: Marketers Have Barely Just Scratched the Surface
Ever wondered why brands, despite developing an app, still maintain a website? Or vice versa? It’s simple, brands look to make themselves more visible...
Word of Mouth Marketing (WOMM): A Free To Use Marketing Power Tool.
Can you distinguish between experiences at different restaurants or stores? There is one that stands out among the others. This is mainly due to...
What are Demand Side Platforms and How to Choose the Right One
“Slow and steady wins the race,” said a marketer, who failed to cast a wide net for his advertising campaign, reclining on his devil-may-care...