Video Marketing: The Key to Persistence
A picture is worth a thousand words, so one can only imagine the worth of a video. Marketing using videos has been increasingly gaining...
Personally Identifiable Information: A Necessary Liability
Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We...
Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right One
As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how...
Progressive Web Apps: Marketers Have Barely Just Scratched the Surface
Ever wondered why brands, despite developing an app, still maintain a website? Or vice versa? It’s simple, brands look to make themselves more visible...