Account Based Marketing: An Out of the Ordinary Marketing Strategy
Marketers in a B2B setting try marketing campaigns that are cast with very wide nets, hoping to appeal to as many brands as possible....
Omnichannel Marketing: An All Device, All Channel Marketing Strategy in 2020
Marketing, along with technology, is undergoing rapid and significant changes. Marketing is inching closer toward more personalized, one-on-one communication with customers through multiple channels...
Interactive Marketing: Why Your Business Needs Customer Interaction to Grow
Interactive Marketing (IM) is a marketing approach that requires the direct participation of the end-user in the campaign. It is a 1:1 marketing practice...
Earned Media: Publicity Speaks Louder than a Marketing Slogan
Before I begin, a fun fact: the origin of earned media traces back to pre-internet times (yes, there was a time like that). You...