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Earned Media: Publicity Speaks Louder than a Marketing Slogan
Before I begin, a fun fact: the origin of earned media traces back to pre-internet times (yes, there was a time like that). You got me right, marketers — I…
Posted inAdvertising Strategy
Programmatic Advertising: Dive into the Future of Online Advertising
Imagine walking into a bookstore and realizing that a shelf has already been arranged with Stephen King books that you always wanted to read. All those books were lingering in…
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Data Management Platforms: How It Works Perfectly for Your Brand
In the advertising world, the data management platform is everything. And no wonder we need an efficient platform to manage and utilize data for the best interest of businesses. While…
Posted inArticles
Video Marketing: The Key to Persistence
A picture is worth a thousand words, so one can only imagine the worth of a video. Marketing using videos has been increasingly gaining traction over the past few years.…
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Personally Identifiable Information: A Necessary Liability
Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We all know that our data is…
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Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right One
As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how it works, its various benefits, the…
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Progressive Web Apps: Marketers Have Barely Just Scratched the Surface
Ever wondered why brands, despite developing an app, still maintain a website? Or vice versa? It’s simple, brands look to make themselves more visible and increase customer interaction on all…
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Word of Mouth Marketing (WOMM): A Free To Use Marketing Power Tool.
Can you distinguish between experiences at different restaurants or stores? There is one that stands out among the others. This is mainly due to the service or the unique experience…
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What are Demand Side Platforms and How to Choose the Right One
“Slow and steady wins the race,” said a marketer, who failed to cast a wide net for his advertising campaign, reclining on his devil-may-care chair. His race probably still runs…
Posted inAdvertising Strategy
AdTech: The Era of Stock Market-Like Marketing
Inside Adtech’s Complex Ecosystem Though the nature of advertising migrated from printing to the internet, the underlying intention of the advertisement industry remains the same — to focus and target…