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Account Based Marketing: An Out of the Ordinary Marketing Strategy

Marketers in a B2B setting try marketing campaigns that are cast with very wide nets, hoping to appeal to as many brands as possible. While this method has been used…
Posted by admin April 16, 2020
Posted inUncategorized

Omnichannel Marketing: An All Device, All Channel Marketing Strategy in 2020

Marketing, along with technology, is undergoing rapid and significant changes. Marketing is inching closer toward more personalized, one-on-one communication with customers through multiple channels and devices. Technology gets integrated into…
Posted by admin April 16, 2020
Posted inUncategorized

Interactive Marketing: Why Your Business Needs Customer Interaction to Grow

Interactive Marketing (IM) is a marketing approach that requires the direct participation of the end-user in the campaign. It is a 1:1 marketing practice that focuses on the actions of…
Posted by admin April 16, 2020
Posted inUncategorized

Earned Media: Publicity Speaks Louder than a Marketing Slogan

Before I begin, a fun fact: the origin of earned media traces back to pre-internet times (yes, there was a time like that). You got me right, marketers — I…
Posted by admin April 16, 2020
Posted inUncategorized

Data Management Platforms: How It Works Perfectly for Your Brand

In the advertising world, the data management platform is everything. And no wonder we need an efficient platform to manage and utilize data for the best interest of businesses. While…
Posted by admin April 13, 2020
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Personally Identifiable Information: A Necessary Liability

Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We all know that our data is…
Posted by admin April 13, 2020
Posted inUncategorized

Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right One

As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how it works, its various benefits, the…
Posted by admin April 3, 2020
Posted inUncategorized

Progressive Web Apps: Marketers Have Barely Just Scratched the Surface

Ever wondered why brands, despite developing an app, still maintain a website? Or vice versa? It’s simple, brands look to make themselves more visible and increase customer interaction on all…
Posted by admin April 3, 2020
Posted inUncategorized

Word of Mouth Marketing (WOMM): A Free To Use Marketing Power Tool.

Can you distinguish between experiences at different restaurants or stores? There is one that stands out among the others. This is mainly due to the service or the unique experience…
Posted by admin April 3, 2020
Posted inUncategorized

What are Demand Side Platforms and How to Choose the Right One

“Slow and steady wins the race,” said a marketer, who failed to cast a wide net for his advertising campaign, reclining on his devil-may-care chair. His race probably still runs…
Posted by admin March 26, 2020

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