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marketing attribution
Posted inArticles

What is Marketing Attribution? A Simple Guide for Startups

Startups usually operate on the law of minimum: less money, fewer people, and even a greater need for fast-tracked growth. That's why it becomes really important to know which marketing…
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Posted by Natasha Ghasi May 30, 2025
agile marketing
Posted inArticles

The Future of Agile Marketing: How AI and Automation Are Changing the Game

Agile marketing has transformed how teams plan, execute, and adapt their strategies. But the pace of change is accelerating — and the future? It’s not just about being fast and…
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Posted by Natasha Ghasi May 21, 2025
dam
Posted inArticles

5 ways DAM Powers Omnichannel Marketing

Let’s be real — creating content for just one channel is already hard enough. But in today’s landscape, brands are expected to be visible everywhere on eCommerce and even social…
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Posted by Natasha Ghasi May 12, 2025
agile marketing
Posted inArticles

Why Agile Marketing is the Antidote to Content Fatigue

What is Agile Marketing? At its core, Agile Marketing is all about being adaptable. Whereas classical marketing looks at campaigns planned months in advance and executed over many months, Agile…
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Posted by Natasha Ghasi April 29, 2025
B2C Brands Turning Influencers into In-House Marketers
Posted inInteractive Marketing

How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

Business-to-consumer (B2C) brands are altering their marketing strategies in the rapidly changing digital environment by integrating influencers into their teams. Brands looking to improve authenticity, engagement, and long-term success are…
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Posted by Saniya Chipolkar April 22, 2025
AI
Posted inArticles

7 AI-Powered Strategies for a Privacy-Driven Digital Experience

Given how digital transformation is evolving, with even stringent data privacy regulations being imposed now, brands might ask themselves the most vital question of all: how to deliver individualized seamless…
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Posted by Natasha Ghasi April 21, 2025
Posted inMarketing Data

How Loyalty Programs are a must for E-commerce in the Middle East

Introduction to Customer Loyalty Programs Today's digital consumers are significantly more discerning, aware of what they desire, and intolerant of poor customer service. Therefore, the retailers are in the driver's…
Posted by admin November 28, 2022
Posted inUncategorized

Top 10 Ways How Marketing Automation Can Help E-Commerce Businesses in the Middle East

The Middle East has one of the youngest populations in the world. More than 28% of the Middle East's massive population of 108 million people are between the ages of…
Posted by admin November 8, 2022
Posted inUncategorized

4 benefits of why is Native Advertising Important for Paid Marketing?

Technology has altered the way consumers discover, assess, and purchase goods and services, ultimately elevating the significance of digital marketing. Today, companies are using digital marketing techniques to make the…
Posted by admin October 20, 2022
Posted inUncategorized

4 Important things you need to understand about effective email marketing in Arabic

Arabic email marketing is not only popular in the Arab world, but it's also growing in popularity in other parts of the world. If you're looking to engage your customers…
Posted by admin September 30, 2022
Posted inTools

Top 10 Email Marketing Tools for Middle East Region (UAE, Saudi Arabia , Kuwait , Oman Etc.)

Importance of Email Marketing in Middle East: Email is among the most traditional digital communication methods, but it's also one of the best digital marketing techniques available. Email marketing is…
Posted by admin September 29, 2022
Posted inUncategorized

Top 10 CRM (Customer Relationship Management) Tools In Middle East Region (UAE, Saudi, Qatar, Oman, Bahrain, Kuwait)

Due to its various government policies and encouragement of the private sector, the Middle Eastern region attracts many enterprises and brands worldwide each year. The Middle East has seen a…
Posted by admin September 27, 2022
Posted inUncategorized

The Cyber Kill Chain Model- How to protect your company from Cyber Attacks in 2022

What is The Cyber Kill Chain Framework? What are its stages? Cyber Kill Chain is a seven stage cyber-attack process and in turn, a defence model used in the identification…
Posted by admin April 20, 2022
Posted inUncategorized

How Important is Endpoint Detection and Response System for Organisations in the Middle East in 2022

In this article, we discuss the current cybersecurity ecosphere in the Middle-East region and delve into Endpoint Detection and Response technology. We will also cover the major Endpoint Security providers…
Posted by admin March 24, 2022
Posted inUncategorized

Shared Micro-Mobility Technology in 2022: How It Will Transform Cities Globally

Micro-mobility technology encompasses a wide range of transportation options that are lightweight and afford short trips. Not only is this technology eco-friendly, it is also affordable and provides accessibility to…
Posted by admin March 22, 2022
Posted inUncategorized

Why the Business Automation Industry is Poised to Explode

The market for corporate automation shows no signs of slowing down. According to Gartner, the integration/automation industry will increase by $32 billion by the end of 2025, nearly tripling in…
Posted by admin March 11, 2022

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Recent Posts

  • What is Marketing Attribution? A Simple Guide for Startups
  • The Future of Agile Marketing: How AI and Automation Are Changing the Game
  • 5 ways DAM Powers Omnichannel Marketing
  • Why Agile Marketing is the Antidote to Content Fatigue
  • How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

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marketing attribution
Posted inArticles

What is Marketing Attribution? A Simple Guide for Startups

Posted by Natasha Ghasi May 30, 2025
agile marketing
Posted inArticles

The Future of Agile Marketing: How AI and Automation Are Changing the Game

Posted by Natasha Ghasi May 21, 2025
dam
Posted inArticles

5 ways DAM Powers Omnichannel Marketing

Posted by Natasha Ghasi May 12, 2025
agile marketing
Posted inArticles

Why Agile Marketing is the Antidote to Content Fatigue

Posted by Natasha Ghasi April 29, 2025

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