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Top 5 Influencer Marketing Platforms catering to small businesses in 2025-01
Posted inAdvertising Strategy Content Strategy Digital Transformation

Best Influencer Marketing Platforms catering to small businesses in 2025

Imagine this; you have just started out with your small perfume business. You have your inventory ready, perfumes prepared but finding influencers is becoming a tedious task. In today’s world…
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Posted by Armiya Mudarris October 7, 2025
Brand LLM and AI
Posted inContent Strategy Advertising Strategy Digital Transformation

Why should companies adopt Brand LLMs to enhance their workflow?

LLMs or Language Learning Models have already integrated into the daily working of businesses globally. Proper usage of this helps in streamlining workflow and optimizing existing resources to further increase…
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Posted by Armiya Mudarris October 3, 2025
Marketing Automation for B2B Tools Workflows and ROI
Posted inUncategorized

Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI

The New Era of B2B Marketing The B2B marketing landscape has undergone a radical transformation in recent years. Today’s B2B buyers are more informed, cautious, and digitally savvy than ever…
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Posted by Natasha Ghasi August 4, 2025
Cookieless marketing
Posted inArticles Content Strategy Uncategorized

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

With growing concerns about user privacy and the implementation of stronger data protection laws, such as the GDPR and CCPA, the digital advertising world is undergoing a significant transformation. One…
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Posted by Saniya Chipolkar July 18, 2025
Rise of Gen Z and Millennial B2B Buyers
Posted inArticles Content Strategy

The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

A huge shift is occurring in the B2B purchasing sector. Once viewed as the "next generation," Gen Z and Millennials are increasingly influencing corporate decisions across a wide range of…
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Posted by Saniya Chipolkar July 2, 2025
Modern B2B marketing martech stack with tools and platforms
Posted inArticles

B2B Marketing Is Changing: How Martech Is Rewriting the Rules

B2B marketing isn’t what it used to be. The days of cold calls, bulk email blasts, and endless PowerPoint decks are fading fast. In their place, we’re seeing data-driven funnels,…
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Posted by Natasha Ghasi June 25, 2025
Quantum Computing
Posted inDigital Transformation

The Evolution of Industries Through Quantum Computing

Quantum computing is ushering in a new era of computational power, revolutionizing industries by solving complex problems exponentially faster than classical computers. Quantum computing uses quantum bits, or qubits, to…
Posted by Saniya Chipolkar February 13, 2025
Posted inNews

ChatGPT’s Traffic Decline Raises Questions about the Future of Generative AI

ChatGPT, a groundbreaking AI chatbot, caught everyone’s attention when it was launched in November. Its success led tech giants to adopt generative AI rapidly, CEOs to evaluate labor needs, and…
Posted by Saniya Chipolkar August 1, 2023
Posted inNews

Salesforce’s Price Increase and Its Impact on Customers

A number of factors, including inflation and pressure to boost income following a break in price increases during the pandemic period, contributed to Salesforce’s decision to execute its first price…
Posted by Saniya Chipolkar July 20, 2023
Posted inNews

Elon Musk Launches “xAI” A Safer, Fairer AI System to Challenge ChatGPT

In a move that has been eagerly anticipated, tech billionaire Elon Musk has officially unveiled his ground-breaking artificial intelligence startup, xAI. With a mission to understand the true nature of…
Posted by Saniya Chipolkar July 14, 2023
Meme Marketing
Posted inArticles Digital Transformation

How Does Meme Marketing Help Your Business To Grow?

What Is Meme Marketing? Memes fulfill the modern audience's need for marketing content that seamlessly integrates into their social media feeds. Indeed, more than 60% of respondents claim that they…
Posted by Saniya Chipolkar May 19, 2023
Martech Stack: Cyber attacks
Posted inArticles Marketing Data

How to Protect Your Martech Stack From Cyber Attacks: 5 Tips and Strategies for Marketers

Data-driven campaigns, driven by a martech stack, a combination of marketing tools that automate, analyze, and scale operations, are crucial for marketers in today's hyper-digital environment. However, there is a…
Posted by Saniya Chipolkar May 2, 2023
Posted inContent Strategy

5 Most Popular Content Management Systems in The Middle East

Customers in the Middle East are very conscious of the quality and uniqueness of the content they get on their respective websites. Customers keep hopping from one web page to…
Posted by Saniya Chipolkar May 2, 2023
Posted inUncategorized

Inbound Marketing Strategies and Channels for Middle East Businesses

Consumers do not like to have an inbox stuffed with promotional emails from brands to which they never subscribed or get advertisement popups. These mass marketing strategies are no longer…
Posted by Saniya Chipolkar December 20, 2022
Posted inMarketing Data

How Loyalty Programs are a must for E-commerce in the Middle East

Introduction to Customer Loyalty Programs Today's digital consumers are significantly more discerning, aware of what they desire, and intolerant of poor customer service. Therefore, the retailers are in the driver's…
Posted by Saniya Chipolkar November 28, 2022
Posted inUncategorized

Top 10 Ways How Marketing Automation Can Help E-Commerce Businesses in the Middle East

The Middle East has one of the youngest populations in the world. More than 28% of the Middle East's massive population of 108 million people are between the ages of…
Posted by Saniya Chipolkar November 8, 2022

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Recent Posts

  • Best Influencer Marketing Platforms catering to small businesses in 2025
  • Why should companies adopt Brand LLMs to enhance their workflow?
  • Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI
  • How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?
  • The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

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Top 5 Influencer Marketing Platforms catering to small businesses in 2025-01
Posted inAdvertising Strategy Content Strategy Digital Transformation

Best Influencer Marketing Platforms catering to small businesses in 2025

Posted by Armiya Mudarris October 7, 2025
Brand LLM and AI
Posted inContent Strategy Advertising Strategy Digital Transformation

Why should companies adopt Brand LLMs to enhance their workflow?

Posted by Armiya Mudarris October 3, 2025
Marketing Automation for B2B Tools Workflows and ROI
Posted inUncategorized

Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI

Posted by Natasha Ghasi August 4, 2025
Cookieless marketing
Posted inArticles Content Strategy Uncategorized

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

Posted by Saniya Chipolkar July 18, 2025

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