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agile marketing
Posted inArticles

Why Agile Marketing is the Antidote to Content Fatigue

What is Agile Marketing? At its core, Agile Marketing is all about being adaptable. Whereas classical marketing looks at campaigns planned months in advance and executed over many months, Agile…
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Posted by Natasha Ghasi April 29, 2025
B2C Brands Turning Influencers into In-House Marketers
Posted inInteractive Marketing

How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

Business-to-consumer (B2C) brands are altering their marketing strategies in the rapidly changing digital environment by integrating influencers into their teams. Brands looking to improve authenticity, engagement, and long-term success are…
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Posted by Saniya Chipolkar April 22, 2025
AI
Posted inArticles

7 AI-Powered Strategies for a Privacy-Driven Digital Experience

Given how digital transformation is evolving, with even stringent data privacy regulations being imposed now, brands might ask themselves the most vital question of all: how to deliver individualized seamless…
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Posted by Natasha Ghasi April 21, 2025
DXP - digital experience platform
Posted inArticles

10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World

There are fundamental changes in the marketing arena. Marketers, conscious of third-party cookies getting outlawed and privacy regulations getting stricter, are in pursuit of better and more privacy-preserving ways to…
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Posted by Natasha Ghasi April 16, 2025
b2c brands
Posted inArticles

How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

Business-to-consumer (B2C) brands are undergoing a major shift in 2025 due to the incorporation of artificial intelligence (AI) to improve customer customization. B2C businesses are adopting AI those that offer…
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Posted by Saniya Chipolkar April 11, 2025
Quantum Computing in Finance
Posted inArticles

5 Ways Quantum Computing Could Revolutionize Financial Modeling

As the financial markets tend to become increasingly complicated and data-driven, so the old-style computing systems face their limits. The renewed need for more accurate, faster, and adaptable financial models…
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Posted by Natasha Ghasi April 7, 2025
Posted inNews

ChatGPT’s Traffic Decline Raises Questions about the Future of Generative AI

ChatGPT, a groundbreaking AI chatbot, caught everyone’s attention when it was launched in November. Its success led tech giants to adopt generative AI rapidly, CEOs to evaluate labor needs, and…
Posted by admin August 1, 2023
Posted inNews

Salesforce’s Price Increase and Its Impact on Customers

A number of factors, including inflation and pressure to boost income following a break in price increases during the pandemic period, contributed to Salesforce’s decision to execute its first price…
Posted by admin July 20, 2023
Posted inNews

Elon Musk Launches “xAI” A Safer, Fairer AI System to Challenge ChatGPT

In a move that has been eagerly anticipated, tech billionaire Elon Musk has officially unveiled his ground-breaking artificial intelligence startup, xAI. With a mission to understand the true nature of…
Posted by admin July 14, 2023
Posted inArticles Digital Transformation

How Does Meme Marketing Help Your Business To Grow?

Meme marketing is currently trending on social media platforms as it is incredibly efficient at informing your audience about a subject. The meme is a very cost-effective way of spreading…
Posted by admin May 19, 2023
Posted inArticles Marketing Data

How to Protect Your Martech Stack From Cyber-Attacks: 5 Tips and Strategies for Marketers

In the modern business world, many marketing campaigns are run digitally. Using data-driven marketing strategies is one of the best ways to ensure success in those efforts. That’s why martech…
Posted by admin May 2, 2023
Posted inContent Strategy

5 Most Popular Content Management Systems in The Middle East

Customers in the Middle East are very conscious of the quality and uniqueness of the content they get on their respective websites. Customers keep hopping from one web page to…
Posted by admin May 2, 2023
Posted inUncategorized

Inbound Marketing Strategies and Channels for Middle East Businesses

Consumers do not like to have an inbox stuffed with promotional emails from brands to which they never subscribed or get advertisement popups. These mass marketing strategies are no longer…
Posted by admin December 20, 2022
Posted inMarketing Data

How Loyalty Programs are a must for E-commerce in the Middle East

Introduction to Customer Loyalty Programs Today's digital consumers are significantly more discerning, aware of what they desire, and intolerant of poor customer service. Therefore, the retailers are in the driver's…
Posted by admin November 28, 2022
Posted inUncategorized

Top 10 Ways How Marketing Automation Can Help E-Commerce Businesses in the Middle East

The Middle East has one of the youngest populations in the world. More than 28% of the Middle East's massive population of 108 million people are between the ages of…
Posted by admin November 8, 2022
Posted inUncategorized

4 benefits of why is Native Advertising Important for Paid Marketing?

Technology has altered the way consumers discover, assess, and purchase goods and services, ultimately elevating the significance of digital marketing. Today, companies are using digital marketing techniques to make the…
Posted by admin October 20, 2022

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Recent Posts

  • Why Agile Marketing is the Antidote to Content Fatigue
  • How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth
  • 7 AI-Powered Strategies for a Privacy-Driven Digital Experience
  • 10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World
  • How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

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agile marketing
Posted inArticles

Why Agile Marketing is the Antidote to Content Fatigue

Posted by Natasha Ghasi April 29, 2025
B2C Brands Turning Influencers into In-House Marketers
Posted inInteractive Marketing

How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

Posted by Saniya Chipolkar April 22, 2025
AI
Posted inArticles

7 AI-Powered Strategies for a Privacy-Driven Digital Experience

Posted by Natasha Ghasi April 21, 2025
DXP - digital experience platform
Posted inArticles

10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World

Posted by Natasha Ghasi April 16, 2025

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