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Marketing Automation for B2B Tools Workflows and ROI
Posted inUncategorized

Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI

The New Era of B2B Marketing The B2B marketing landscape has undergone a radical transformation in recent years. Today’s B2B buyers are more informed, cautious, and digitally savvy than ever…
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Posted by Natasha Ghasi August 4, 2025
Cookieless marketing
Posted inArticles Content Strategy Uncategorized

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

With growing concerns about user privacy and the implementation of stronger data protection laws, such as the GDPR and CCPA, the digital advertising world is undergoing a significant transformation. One…
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Posted by Saniya Chipolkar July 18, 2025
Rise of Gen Z and Millennial B2B Buyers
Posted inArticles Content Strategy

The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

A huge shift is occurring in the B2B purchasing sector. Once viewed as the "next generation," Gen Z and Millennials are increasingly influencing corporate decisions across a wide range of…
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Posted by Saniya Chipolkar July 2, 2025
Modern B2B marketing martech stack with tools and platforms
Posted inArticles

B2B Marketing Is Changing: How Martech Is Rewriting the Rules

B2B marketing isn’t what it used to be. The days of cold calls, bulk email blasts, and endless PowerPoint decks are fading fast. In their place, we’re seeing data-driven funnels,…
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Posted by Natasha Ghasi June 25, 2025
Martech stack for B2B - tools for marketing success in 2025
Posted inArticles

Power Up Your Martech Stack for B2B in 2025: Tools You’ll Love Using

What Is a Martech Stack for B2B? A Martech stack for B2B is a tailored collection of marketing technologies used by businesses to manage campaigns, automate outreach, analyze performance, and…
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Posted by Natasha Ghasi June 20, 2025
EHR/EMR
Posted inArticles

How EHR/EMR Systems Are Reshaping the Future of Healthcare

The healthcare sector is undergoing a rapid digital transformation, with Electronic Health Records (EHR) and Electronic Medical Records (EMR) playing a central role. These digital solutions are improving clinical decision-making…
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Posted by Saniya Chipolkar June 20, 2025
Posted inAdvertising Strategy

Marketer’s Guide to VR Marketing in 2020

Multiple brands market their products and services using various methods and techniques. The problem faced by most marketers today is the use of ad blockers installed by the target audience.…
Posted by Natasha Ghasi March 13, 2020
Posted inUncategorized

Performance Marketing — Convenient, Targeted, and Resourceful!

Performance, by definition, is the completion of a job, task, feat, etc. Performance marketing is often confused with affiliate marketing, which is the incorrect term to be utilized. Affiliate marketing…
Posted by Natasha Ghasi March 12, 2020
Posted inUncategorized

Neuromarketing — A Marketer’s Gold Mine

Marketing experiences more and more use of technology with each passing day. Keeping up with developments in technology is the only way to succeed for any business. Modes of marketing…
Posted by Natasha Ghasi March 11, 2020
Posted inUncategorized

The What, How, and Why of Customer Attrition

Customer attrition is also known as customer churn turnover and describes the loss of clients or customers for a business. Most businesses would identify a customer/ client as churned when…
Posted by Saniya Chipolkar March 4, 2020
Posted inAdvertising Strategy

Paid Advertising: Your Business Gets What it Pays For

 Do you think that paid media advertising is not the best way to advertise your business? Then you are late to the party. Businesses have been successfully grasping the pulse…
Posted by Natasha Ghasi March 4, 2020
Posted inUncategorized

Emoji Marketing: Why your Brand Needs to Speak the Digital Language?

A big yellow circle with a grin that travels from ear-to-ear marked the beginning of the emoji trend, which then was called Smiley, a happy humanoid face that is a…
Posted by Natasha Ghasi March 4, 2020
Posted inUncategorized

Luxury Marketing: Understanding Why Devil Wears Prada in the Wolf of Wall Street

The Great Gatsby’s opening line highlights the privilege of pleasure-seeking uber-wealthies: "Whenever you feel like criticizing any one," Gatsby's father said, "just remember that all the people in this world…
Posted by Natasha Ghasi March 3, 2020

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Recent Posts

  • Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI
  • How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?
  • The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy
  • B2B Marketing Is Changing: How Martech Is Rewriting the Rules
  • Power Up Your Martech Stack for B2B in 2025: Tools You’ll Love Using

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Marketing Automation for B2B Tools Workflows and ROI
Posted inUncategorized

Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI

Posted by Natasha Ghasi August 4, 2025
Cookieless marketing
Posted inArticles Content Strategy Uncategorized

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

Posted by Saniya Chipolkar July 18, 2025
Rise of Gen Z and Millennial B2B Buyers
Posted inArticles Content Strategy

The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

Posted by Saniya Chipolkar July 2, 2025
Modern B2B marketing martech stack with tools and platforms
Posted inArticles

B2B Marketing Is Changing: How Martech Is Rewriting the Rules

Posted by Natasha Ghasi June 25, 2025

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