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agile marketing
Posted inArticles

Why Agile Marketing is the Antidote to Content Fatigue

What is Agile Marketing? At its core, Agile Marketing is all about being adaptable. Whereas classical marketing looks at campaigns planned months in advance and executed over many months, Agile…
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Posted by Natasha Ghasi April 29, 2025
B2C Brands Turning Influencers into In-House Marketers
Posted inInteractive Marketing

How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

Business-to-consumer (B2C) brands are altering their marketing strategies in the rapidly changing digital environment by integrating influencers into their teams. Brands looking to improve authenticity, engagement, and long-term success are…
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Posted by Saniya Chipolkar April 22, 2025
AI
Posted inArticles

7 AI-Powered Strategies for a Privacy-Driven Digital Experience

Given how digital transformation is evolving, with even stringent data privacy regulations being imposed now, brands might ask themselves the most vital question of all: how to deliver individualized seamless…
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Posted by Natasha Ghasi April 21, 2025
DXP - digital experience platform
Posted inArticles

10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World

There are fundamental changes in the marketing arena. Marketers, conscious of third-party cookies getting outlawed and privacy regulations getting stricter, are in pursuit of better and more privacy-preserving ways to…
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Posted by Natasha Ghasi April 16, 2025
b2c brands
Posted inArticles

How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

Business-to-consumer (B2C) brands are undergoing a major shift in 2025 due to the incorporation of artificial intelligence (AI) to improve customer customization. B2C businesses are adopting AI those that offer…
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Posted by Saniya Chipolkar April 11, 2025
Quantum Computing in Finance
Posted inArticles

5 Ways Quantum Computing Could Revolutionize Financial Modeling

As the financial markets tend to become increasingly complicated and data-driven, so the old-style computing systems face their limits. The renewed need for more accurate, faster, and adaptable financial models…
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Posted by Natasha Ghasi April 7, 2025
Posted inAdvertising Strategy

Programmatic Advertising: Dive into the Future of Online Advertising

Imagine walking into a bookstore and realizing that a shelf has already been arranged with Stephen King books that you always wanted to read. All those books were lingering in…
Posted by admin April 13, 2020
Posted inUncategorized

Data Management Platforms: How It Works Perfectly for Your Brand

In the advertising world, the data management platform is everything. And no wonder we need an efficient platform to manage and utilize data for the best interest of businesses. While…
Posted by admin April 13, 2020
Posted inArticles

Video Marketing: The Key to Persistence

A picture is worth a thousand words, so one can only imagine the worth of a video. Marketing using videos has been increasingly gaining traction over the past few years.…
Posted by admin April 13, 2020
Posted inUncategorized

Personally Identifiable Information: A Necessary Liability

Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We all know that our data is…
Posted by admin April 13, 2020
Posted inUncategorized

Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right One

As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how it works, its various benefits, the…
Posted by admin April 3, 2020
Posted inUncategorized

Progressive Web Apps: Marketers Have Barely Just Scratched the Surface

Ever wondered why brands, despite developing an app, still maintain a website? Or vice versa? It’s simple, brands look to make themselves more visible and increase customer interaction on all…
Posted by admin April 3, 2020
Posted inUncategorized

Word of Mouth Marketing (WOMM): A Free To Use Marketing Power Tool.

Can you distinguish between experiences at different restaurants or stores? There is one that stands out among the others. This is mainly due to the service or the unique experience…
Posted by admin April 3, 2020
Posted inUncategorized

What are Demand Side Platforms and How to Choose the Right One

“Slow and steady wins the race,” said a marketer, who failed to cast a wide net for his advertising campaign, reclining on his devil-may-care chair. His race probably still runs…
Posted by admin March 26, 2020
Posted inAdvertising Strategy

AdTech: The Era of Stock Market-Like Marketing

Inside Adtech’s Complex Ecosystem Though the nature of advertising migrated from printing to the internet, the underlying intention of the advertisement industry remains the same — to focus and target…
Posted by admin March 26, 2020
Posted inUncategorized

Multicultural Marketing: Why Your Brand Needs to Realize the Importance of Diversity and Inclusion?

We, as human beings, are fettered by our cultural narrow-mindedness only if we wish to take a hard look at pluralism. Multiethnic fraternization can only help to fight back the…
Posted by admin March 23, 2020

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Recent Posts

  • Why Agile Marketing is the Antidote to Content Fatigue
  • How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth
  • 7 AI-Powered Strategies for a Privacy-Driven Digital Experience
  • 10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World
  • How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

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agile marketing
Posted inArticles

Why Agile Marketing is the Antidote to Content Fatigue

Posted by Natasha Ghasi April 29, 2025
B2C Brands Turning Influencers into In-House Marketers
Posted inInteractive Marketing

How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

Posted by Saniya Chipolkar April 22, 2025
AI
Posted inArticles

7 AI-Powered Strategies for a Privacy-Driven Digital Experience

Posted by Natasha Ghasi April 21, 2025
DXP - digital experience platform
Posted inArticles

10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World

Posted by Natasha Ghasi April 16, 2025

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