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marketing attribution
Posted inArticles

What is Marketing Attribution? A Simple Guide for Startups

Startups usually operate on the law of minimum: less money, fewer people, and even a greater need for fast-tracked growth. That's why it becomes really important to know which marketing…
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Posted by Natasha Ghasi May 30, 2025
agile marketing
Posted inArticles

The Future of Agile Marketing: How AI and Automation Are Changing the Game

Agile marketing has transformed how teams plan, execute, and adapt their strategies. But the pace of change is accelerating — and the future? It’s not just about being fast and…
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Posted by Natasha Ghasi May 21, 2025
dam
Posted inArticles

5 ways DAM Powers Omnichannel Marketing

Let’s be real — creating content for just one channel is already hard enough. But in today’s landscape, brands are expected to be visible everywhere on eCommerce and even social…
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Posted by Natasha Ghasi May 12, 2025
agile marketing
Posted inArticles

Why Agile Marketing is the Antidote to Content Fatigue

What is Agile Marketing? At its core, Agile Marketing is all about being adaptable. Whereas classical marketing looks at campaigns planned months in advance and executed over many months, Agile…
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Posted by Natasha Ghasi April 29, 2025
B2C Brands Turning Influencers into In-House Marketers
Posted inInteractive Marketing

How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

Business-to-consumer (B2C) brands are altering their marketing strategies in the rapidly changing digital environment by integrating influencers into their teams. Brands looking to improve authenticity, engagement, and long-term success are…
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Posted by Saniya Chipolkar April 22, 2025
AI
Posted inArticles

7 AI-Powered Strategies for a Privacy-Driven Digital Experience

Given how digital transformation is evolving, with even stringent data privacy regulations being imposed now, brands might ask themselves the most vital question of all: how to deliver individualized seamless…
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Posted by Natasha Ghasi April 21, 2025
Posted inUncategorized

Omnichannel Marketing: An All Device, All Channel Marketing Strategy in 2020

Marketing, along with technology, is undergoing rapid and significant changes. Marketing is inching closer toward more personalized, one-on-one communication with customers through multiple channels and devices. Technology gets integrated into…
Posted by admin April 16, 2020
Posted inUncategorized

Interactive Marketing: Why Your Business Needs Customer Interaction to Grow

Interactive Marketing (IM) is a marketing approach that requires the direct participation of the end-user in the campaign. It is a 1:1 marketing practice that focuses on the actions of…
Posted by admin April 16, 2020
Posted inUncategorized

Earned Media: Publicity Speaks Louder than a Marketing Slogan

Before I begin, a fun fact: the origin of earned media traces back to pre-internet times (yes, there was a time like that). You got me right, marketers — I…
Posted by admin April 16, 2020
Posted inAdvertising Strategy

Programmatic Advertising: Dive into the Future of Online Advertising

Imagine walking into a bookstore and realizing that a shelf has already been arranged with Stephen King books that you always wanted to read. All those books were lingering in…
Posted by admin April 13, 2020
Posted inUncategorized

Data Management Platforms: How It Works Perfectly for Your Brand

In the advertising world, the data management platform is everything. And no wonder we need an efficient platform to manage and utilize data for the best interest of businesses. While…
Posted by admin April 13, 2020
Posted inArticles

Video Marketing: The Key to Persistence

A picture is worth a thousand words, so one can only imagine the worth of a video. Marketing using videos has been increasingly gaining traction over the past few years.…
Posted by admin April 13, 2020
Posted inUncategorized

Personally Identifiable Information: A Necessary Liability

Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We all know that our data is…
Posted by admin April 13, 2020
Posted inUncategorized

Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right One

As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how it works, its various benefits, the…
Posted by admin April 3, 2020
Posted inUncategorized

Progressive Web Apps: Marketers Have Barely Just Scratched the Surface

Ever wondered why brands, despite developing an app, still maintain a website? Or vice versa? It’s simple, brands look to make themselves more visible and increase customer interaction on all…
Posted by admin April 3, 2020
Posted inUncategorized

Word of Mouth Marketing (WOMM): A Free To Use Marketing Power Tool.

Can you distinguish between experiences at different restaurants or stores? There is one that stands out among the others. This is mainly due to the service or the unique experience…
Posted by admin April 3, 2020

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Recent Posts

  • What is Marketing Attribution? A Simple Guide for Startups
  • The Future of Agile Marketing: How AI and Automation Are Changing the Game
  • 5 ways DAM Powers Omnichannel Marketing
  • Why Agile Marketing is the Antidote to Content Fatigue
  • How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

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marketing attribution
Posted inArticles

What is Marketing Attribution? A Simple Guide for Startups

Posted by Natasha Ghasi May 30, 2025
agile marketing
Posted inArticles

The Future of Agile Marketing: How AI and Automation Are Changing the Game

Posted by Natasha Ghasi May 21, 2025
dam
Posted inArticles

5 ways DAM Powers Omnichannel Marketing

Posted by Natasha Ghasi May 12, 2025
agile marketing
Posted inArticles

Why Agile Marketing is the Antidote to Content Fatigue

Posted by Natasha Ghasi April 29, 2025

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