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Top 5 Influencer Marketing Platforms catering to small businesses in 2025-01
Posted inAdvertising Strategy Content Strategy Digital Transformation

Best Influencer Marketing Platforms catering to small businesses in 2025

Imagine this; you have just started out with your small perfume business. You have your inventory ready, perfumes prepared but finding influencers is becoming a tedious task. In today’s world…
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Posted by Armiya Mudarris October 7, 2025
Brand LLM and AI
Posted inContent Strategy Advertising Strategy Digital Transformation

Why should companies adopt Brand LLMs to enhance their workflow?

LLMs or Language Learning Models have already integrated into the daily working of businesses globally. Proper usage of this helps in streamlining workflow and optimizing existing resources to further increase…
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Posted by Armiya Mudarris October 3, 2025
Marketing Automation for B2B Tools Workflows and ROI
Posted inUncategorized

Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI

The New Era of B2B Marketing The B2B marketing landscape has undergone a radical transformation in recent years. Today’s B2B buyers are more informed, cautious, and digitally savvy than ever…
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Posted by Natasha Ghasi August 4, 2025
Cookieless marketing
Posted inArticles Content Strategy Uncategorized

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

With growing concerns about user privacy and the implementation of stronger data protection laws, such as the GDPR and CCPA, the digital advertising world is undergoing a significant transformation. One…
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Posted by Saniya Chipolkar July 18, 2025
Rise of Gen Z and Millennial B2B Buyers
Posted inArticles Content Strategy

The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

A huge shift is occurring in the B2B purchasing sector. Once viewed as the "next generation," Gen Z and Millennials are increasingly influencing corporate decisions across a wide range of…
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Posted by Saniya Chipolkar July 2, 2025
Modern B2B marketing martech stack with tools and platforms
Posted inArticles

B2B Marketing Is Changing: How Martech Is Rewriting the Rules

B2B marketing isn’t what it used to be. The days of cold calls, bulk email blasts, and endless PowerPoint decks are fading fast. In their place, we’re seeing data-driven funnels,…
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Posted by Natasha Ghasi June 25, 2025
Posted inUncategorized

Data-Backed Marketing With Social Media Analytics

Social media platforms have been around for more than two decades now and were initially developed as platforms for interaction and entertainment. More recently, these platforms have been explored by…
Posted by Natasha Ghasi April 24, 2020
Posted inUncategorized

All You Ever Needed to Know About Cost Per Mille (CPM)

One of the primary tasks of marketers is to manage an efficient marketing budget whilst meeting organization goals, which requires the strategic allocation of funds. Regardless of their marketing budget,…
Posted by Natasha Ghasi April 24, 2020
Posted inUncategorized

The Definitive Guide to the Art of Social Selling

A newfound method that sales representatives leverage in this modern technological era is that of social selling. Social selling is when sales teams utilize social media to find and connect…
Posted by Natasha Ghasi April 22, 2020
Posted inDigital Transformation

Extended Reality (XR): A Sneak Peek into an Alternate Reality

We live in an era where the definition of reality evolves with each advancement in the human-machine interface. Technology is advancing thousand times faster than human beings with the latest…
Posted by Natasha Ghasi April 22, 2020
Posted inUncategorized

Fashion Marketing: The In Vogue Apparel Marketing Technique

Fashion marketing is the branch of marketing that deals with promotional events and advertising campaigns of clothing and accessories to the target audience. The products and offerings can be advertised…
Posted by Natasha Ghasi April 21, 2020
Posted inUncategorized

Psychographic Marketing: A One of a Kind Marketing Approach

Psychographic marketing is the future of marketing. do you wanna know why it is - The study of consumers, based on their activities, interests, and opinions (often known as the…
Posted by Natasha Ghasi April 21, 2020
Posted inContent Strategy

Accelerated Mobile Pages: The Internet’s Speedsters

With brands focusing on improving their website’s search rankings, marketers look to decrease page load times, increase mobile compatibility, and enhance user experience. Mobile compatibility is required as Google has…
Posted by Natasha Ghasi April 21, 2020
Posted inUncategorized

Account Based Marketing: An Out of the Ordinary Marketing Strategy

Marketers in a B2B setting try marketing campaigns that are cast with very wide nets, hoping to appeal to as many brands as possible. While this method has been used…
Posted by Natasha Ghasi April 16, 2020
Posted inUncategorized

Omnichannel Marketing: An All Device, All Channel Marketing Strategy in 2020

Marketing, along with technology, is undergoing rapid and significant changes. Marketing is inching closer toward more personalized, one-on-one communication with customers through multiple channels and devices. Technology gets integrated into…
Posted by Natasha Ghasi April 16, 2020
Posted inUncategorized

Interactive Marketing: Why Your Business Needs Customer Interaction to Grow

Interactive Marketing (IM) is a marketing approach that requires the direct participation of the end-user in the campaign. It is a 1:1 marketing practice that focuses on the actions of…
Posted by Natasha Ghasi April 16, 2020

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Recent Posts

  • Best Influencer Marketing Platforms catering to small businesses in 2025
  • Why should companies adopt Brand LLMs to enhance their workflow?
  • Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI
  • How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?
  • The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

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Top 5 Influencer Marketing Platforms catering to small businesses in 2025-01
Posted inAdvertising Strategy Content Strategy Digital Transformation

Best Influencer Marketing Platforms catering to small businesses in 2025

Posted by Armiya Mudarris October 7, 2025
Brand LLM and AI
Posted inContent Strategy Advertising Strategy Digital Transformation

Why should companies adopt Brand LLMs to enhance their workflow?

Posted by Armiya Mudarris October 3, 2025
Marketing Automation for B2B Tools Workflows and ROI
Posted inUncategorized

Powerful B2B Marketing Automation Strategies to Accelerate Growth and ROI

Posted by Natasha Ghasi August 4, 2025
Cookieless marketing
Posted inArticles Content Strategy Uncategorized

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

Posted by Saniya Chipolkar July 18, 2025

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