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How to Create a Great Interactive Marketing Strategy For Your Brand

Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is also known as trigger-based or event-based…

admin June 22, 2020

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The Role of Brand Positioning in Competitive Markets

When potential customers think about a product, why do you think a specific brand name comes to their minds before all others? Why do customers prefer one brand to another…

admin May 22, 2020

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The Subtle Art of Institutional Advertising

Have you ever seen those advertisements that don't seem to be advertising any product or service in particular? Or those video clips from brands doing the rounds on TV these…

admin May 22, 2020

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Experience Customer Loyalty With Experiential Marketing

Every business strives for its customers to turn into brand loyalists and remain lifetime customers. To establish brand loyalty, brands need to prove to their customers time and time again…

admin May 11, 2020

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A Brief Introduction to the Ansoff Matrix

Successful business owners understand that, in the long term, they cannot stick with a single mode of business if their organization is to grow. Even when the market is going…

admin May 11, 2020

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A Beginner’s Guide to STP Marketing

STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is one of the most commonly used…

admin May 4, 2020

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Drip Marketing: Nurturing Businesses One Lead at a Time

Ever heard about drip irrigation in agriculture and farming? Drip irrigation is a process in which a watering system makes use of pipes to provide plants with water, drop-wise, after…

admin May 4, 2020