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All You Ever Needed to Know About Cost Per Mille (CPM)

One of the primary tasks of marketers is to manage an efficient marketing budget whilst meeting organization goals, which requires the strategic allocation of funds. Regardless of their marketing budget,…
Posted by admin April 24, 2020
Posted inUncategorized

The Definitive Guide to the Art of Social Selling

A newfound method that sales representatives leverage in this modern technological era is that of social selling. Social selling is when sales teams utilize social media to find and connect…
Posted by admin April 22, 2020
Posted inDigital Transformation

Extended Reality (XR): A Sneak Peek into an Alternate Reality

We live in an era where the definition of reality evolves with each advancement in the human-machine interface. Technology is advancing thousand times faster than human beings with the latest…
Posted by admin April 22, 2020
Posted inUncategorized

Fashion Marketing: The In Vogue Apparel Marketing Technique

Fashion marketing is the branch of marketing that deals with promotional events and advertising campaigns of clothing and accessories to the target audience. The products and offerings can be advertised…
Posted by admin April 21, 2020
Posted inUncategorized

Psychographic Marketing: A One of a Kind Marketing Approach

Psychographic marketing is the future of marketing. do you wanna know why it is - The study of consumers, based on their activities, interests, and opinions (often known as the…
Posted by admin April 21, 2020
Posted inContent Strategy

Accelerated Mobile Pages: The Internet’s Speedsters

With brands focusing on improving their website’s search rankings, marketers look to decrease page load times, increase mobile compatibility, and enhance user experience. Mobile compatibility is required as Google has…
Posted by admin April 21, 2020
Posted inUncategorized

Account Based Marketing: An Out of the Ordinary Marketing Strategy

Marketers in a B2B setting try marketing campaigns that are cast with very wide nets, hoping to appeal to as many brands as possible. While this method has been used…
Posted by admin April 16, 2020
Posted inUncategorized

Omnichannel Marketing: An All Device, All Channel Marketing Strategy in 2020

Marketing, along with technology, is undergoing rapid and significant changes. Marketing is inching closer toward more personalized, one-on-one communication with customers through multiple channels and devices. Technology gets integrated into…
Posted by admin April 16, 2020
Posted inUncategorized

Interactive Marketing: Why Your Business Needs Customer Interaction to Grow

Interactive Marketing (IM) is a marketing approach that requires the direct participation of the end-user in the campaign. It is a 1:1 marketing practice that focuses on the actions of…
Posted by admin April 16, 2020
Posted inUncategorized

Earned Media: Publicity Speaks Louder than a Marketing Slogan

Before I begin, a fun fact: the origin of earned media traces back to pre-internet times (yes, there was a time like that). You got me right, marketers — I…
Posted by admin April 16, 2020

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