MartechLive -

What is Marketing Attribution? A Simple Guide for Startups

Startups usually operate on the law of minimum: less money, fewer people, and even a greater need for fast-tracked growth. That's why it becomes really important to know which marketing…

Natasha Ghasi May 30, 2025

Articles

The Future of Agile Marketing: How AI and Automation Are Changing the Game

Agile marketing has transformed how teams plan, execute, and adapt their strategies. But the pace of change is accelerating — and the future? It’s not just about being fast and…

Natasha Ghasi May 21, 2025

Articles

5 ways DAM Powers Omnichannel Marketing

Let’s be real — creating content for just one channel is already hard enough. But in today’s landscape, brands are expected to be visible everywhere on eCommerce and even social…

Natasha Ghasi May 12, 2025

Articles

Why Agile Marketing is the Antidote to Content Fatigue

What is Agile Marketing? At its core, Agile Marketing is all about being adaptable. Whereas classical marketing looks at campaigns planned months in advance and executed over many months, Agile…

Natasha Ghasi April 29, 2025

B2C Brands Turning Influencers into In-House Marketers

Interactive Marketing

How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

Business-to-consumer (B2C) brands are altering their marketing strategies in the rapidly changing digital environment by integrating influencers into their teams. Brands looking to improve authenticity, engagement, and long-term success are…

Saniya Chipolkar April 22, 2025

Articles

7 AI-Powered Strategies for a Privacy-Driven Digital Experience

Given how digital transformation is evolving, with even stringent data privacy regulations being imposed now, brands might ask themselves the most vital question of all: how to deliver individualized seamless…

Natasha Ghasi April 21, 2025

Articles

10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World

There are fundamental changes in the marketing arena. Marketers, conscious of third-party cookies getting outlawed and privacy regulations getting stricter, are in pursuit of better and more privacy-preserving ways to…

Natasha Ghasi April 16, 2025

Articles

How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

Business-to-consumer (B2C) brands are undergoing a major shift in 2025 due to the incorporation of artificial intelligence (AI) to improve customer customization. B2C businesses are adopting AI those that offer…

Saniya Chipolkar April 11, 2025

Articles

5 Ways Quantum Computing Could Revolutionize Financial Modeling

As the financial markets tend to become increasingly complicated and data-driven, so the old-style computing systems face their limits. The renewed need for more accurate, faster, and adaptable financial models…

Natasha Ghasi April 7, 2025

Articles

Why Is Marketing Automation Essential for Modern Businesses

Businesses can now handle their marketing processes more efficiently, increase client interaction, and streamline tasks due to marketing automation. Organizations can redirect their attention towards more strategic endeavours that promote…

Saniya Chipolkar April 3, 2025